Lenovo's Star Game: lowering the threshold of games development is not necessarily a good thing

July 18 News, NetEase Technology channel in the University of Science and Technology Park on July 14 successfully held in the HTML5 mobile games as the theme of the 17th phase of the event five. UC Wireless Marketing director Yu Xianwen, Hot cool vice president of the fallout, opera Oupeng chief standard officer (W3CHTML5 Chinese Group Chairman) Shei Zibin, Yun Lian Technology vice President Geige four speakers gathered to discuss the game industry status and HTML5 game business situation. Shing, vice president of Chen Zhenyuan Investment and associate star Investment vice president, reviews the business prospects of HTML5 games from the perspective of investors. Following is Lenovo Star Investment vice president of the scene speech record (according to shorthand): a little bit of the topic, I also learn computer, freshman and a few friends wrote a game, then used some C + +, with some technology, war, 30 minutes can play wear, The last and only result is the experiment of the homework class. Why do you think of this example? Two points out, first, big companies do not said, such as NetEase are very large companies, for small and medium-sized entrepreneurial team, I hope to choose the field of play, I put forward a point of view, the game is actually a very hard industry, do not look at some of the table so scenery, there is a saying "only see thieves eat meat, Did not see the thief was beaten ", they several hard, stay up late, work overtime, did not sleep, you all did not see." I've seen it in the gaming industry, and it's not a record for 60 consecutive days. If you want to choose this direction, we recommend a little more cautious, we are young, have enthusiasm, tell the truth before also play, think it is a very interesting thing, want to do. 1000 games, an average of 3 games a day out, you have to do a good job to catch these people, so they are willing to spend time on your game, spend their lives, and finally pay cash, this is a difficult point of view. Secondly, I very much agree with the speech made by a distinguished guest that the technical threshold for game development may be as low as ever, and I think this may be both a good thing and a bad thing. Many years ago we were going to do a game that might really be a fever, a person with a deep understanding of the operating system. But now, a start-up team, number 34th people can do a game, put it in the app Store, UC platform, may also be able to make money, and maybe Graves smoke, can make a lot of money. But what I want to say is that the game industry is very similar to the entertainment circle, a bad work can be seen before the market, but the real outbreak of things, not necessarily the team's initial expectations, the uncertainty is very strong. And what I'm trying to say is that the difference between the game-making and many years ago is that it's becoming more and more important in terms of non technical factors. We look at the games of the past few years, the new birth of a great company, the biggest is with SNS up this batch, our brother unit also cast such things, really bring this industry subversive change instead of technology, more business model, social, mobile Internet, these bring changes. I think it's aThe challenge for a game development team is to be careful when it comes to a bunch of tech houses, and the challenges you face are not something you can grasp. Like always just said "hug thigh", in fact this is quite realistic choice, for some small, several people's team, we want to deal with all the peripheral things, to understand customers, choose Platform ... These are not a small team can be very good grasp, especially those who experience is not enough, no long-term immersion in the industry's young team. So I think the 2nd is that the threshold of game development is not as low as ever, but it is not a reduction in the requirements of the game development team. It lowers only one of the elements, and to support a good team, it highlights new factors beyond the many technologies. Today HTML5 Salon and the theme of mobile games in my opinion is not only to discuss the trend of technology development, in the future for our young, very small development team, I personally suggest that you spend more energy on things beyond the technology. You take part in such a good salon, spend a period of time to understand HTML5, but you have to understand the user, the industry to understand the ecology, to find their own partners, the latter is more worthwhile to spend energy, more valuable, bring a team and another team differences in place.