LG wants to use China to jump the world's second largest handset maker

Ma Xiaofang "We expect LG handsets to double sales and sales this year.　　"Recently, LG Electronics China Mobile Communications Department general manager Ningweiguang to the" first financial daily "said. As China's overall mobile phone market cake is also growing, LG handset market share even if can not double, it is expected to be from the current 3.4% to 6% or so. "In the Chinese market, LG will strive to achieve market share rankings up to the top three, flush with the global market."　　"Ningweiguang said. By the end of 2009, LG in total last year to achieve mobile phone sales of 117.9 million, market share of 11%, continue to consolidate the global mobile phone market ranked third position. According to LG Global plan, this year will achieve 140 million mobile phone sales, an increase of 20% than 2009.　　LG's market share in China was 2.2% in 2008, reaching 3.4% per cent by 2009, up to 50%, and close to 4% by the end of 2009.　　Ningweiguang that LG because in the Chinese market compared to competitors in the late start, faced with difficulties such as acclimatized, while LG's advantage in the operator market, but China's long-term operator market accounted for only 20% of the total market share, these are the Chinese market share is not as important as the global factor. But the situation is changing because of China's 3G licensing and the strengthening of operators ' control of the handset industry.　　2009, China's carrier market share has increased from 20% to 30%~40%. In LG's 2010-year plan, smartphones are an important direction. "The company now treats Apple, BlackBerry maker Rim and palm as rivals," says Nan Xi, LG's chief executive. "LG set up a dedicated smartphone team last year to increase smartphone developers by about 30% and plans to launch a 20-or-so smartphone in 2010, more than half of which will use the Android operating system."　　LG expects smartphone sales to break 10 million, and LG's share of the smartphone market is still limited, but hopes to have a two-digit market share in the global smartphone market by 2010. By boosting its share in the Chinese market, LG plans to become the world's second-largest handset maker in 2012.