Li Haoyu: Network metrics are important in the mobile gaming experience

China Unicom Portal and game business general manager Li Haoyu

News and information from December 20, 2012 to 21st, the 2012 mobile Games Conference was held in Chengdu, Sichuan Investment International Hotel. With the theme of "taking stock 2012 • Outlook 2013 Bloom and Prosperity", this conference focuses on the strategic layout of mobile games with a focus on mobile game bloom and change. China Unicom Portal and game business general manager Li Haoyu a keynote address.

Li Haoyu said that the network indicators in the mobile gaming experience is very important, but also has the operator's large data capabilities, business distribution capabilities, as well as network bandwidth resources.

The following is a transcript of the speech:

Li Haoyu: Good afternoon, ladies and gentlemen. Very honored to stand here and share our Unicom wo+ game open platform, my expectation is when the World of Warcraft into the mobile phone, so we can everywhere to complete our task, the morning to hear Yy Cao General introduction yy, I feel very deep , when I play games, I will often use YY tools with the union to go to the next copy, and in the morning Cao Dean to share the data, we also saw the entire mobile phone industry in 2013 years will exceed tens of billions, so we China Unicom (600050, shares bar) also attaches great importance to this mobile gaming industry, Below I introduce a We wo+ game open platform, we China Unicom in the second half of 2012 relying on our Unicom wo+ system, to create such a platform for mobile phone online, our game platform is a combination of our wo+ game open platform four aspects. In terms of products we combine a lot of quality games and partners, at the marketing level, we make full use of our Unicom's display channels and promotional channels and payment channels, in the intelligent sharing level we use a variety of authentication methods, matching short color capabilities, we developed a directional model, the use of large data mining capabilities, To the user to make a precise direction, to the user to push the precise content. This is our wo+ domain name, game.wo.com.cn, we can enter this domain name to experience the fun of this game, we also open a game business for our partners to show, promote, distribute and pay the channel, we are committed to unicom 3G business development, pull the flow of business, Common and partners to create more revenue, our classification of this platform is currently six kinds, mainly to mobile phones, online games game mainly, while a large number of stand-alone version of the game download, in the display level, we developed the game lobby client, as well as our most recent focus on the directional flow of clients, There are mobile Web pages and PC version, our platform is across the net, is open, can use mobile, telecommunications can be connected, and we also use our IPTV and mobile phone different terminals to achieve an interaction, users play games, you can use mobile phone number on the phone to play, but also at home with a PC to play , playing games on TV with the handle of IPTV.

Our platform has four points of advantage, which we feel can attract the ability of partners, plane level, our users have close to 80 million of the 3G user base, as well as close to 170 million of the 2G user base, and we now have a 3G traffic package, which is to enable users to fully experience the joy of 3G, which is our huge foundation. Resources, we have the fastest in China, and is a domestic roaming network, the network indicators in the game experience is very important, but also has the operator's large data capacity, the distribution of business capabilities, as well as network bandwidth resources, in the channel we have a line of promotional resources, is the message, MMS layout, There are 1010 of the network Hall channel, the current push on the line channels, but also under the large National Business hall channels, etc., at the same time we also match the text message payment channels, there are costs to pay the channel, there are wo pay, third-party payments.

In the technical advantage we also made a series of technical breakthroughs, we do a brief introduction, about five points:

One is a trans-service, Cross-domain, IP-directed traffic, multi-resource rollup input, we are one or two IP at the network level to do some concessions, but our wo+ can achieve a large number of IP directional traffic, to achieve remission billing, the second is our SDK plug-in embedding, as well as our large-scale end of the tour , it is not suitable for embedded into our wo+ client inside, we have developed a plug-in, so that we can achieve a directional flowmeter fee. The third is our optimized vac processing capacity, because of our huge flow, the entire certification efficiency greatly improved the effect, through Micro Bo, QQ and Renren, social networks can be logged into our platform, and mobile phone mode binding, while you can invite friends to play games, text messaging and communication sharing, In addition to our platform to make full use of H5 game, enhance the user experience, we briefly introduce the directional flowmeter fee, what is this concept? We are the game that incorporates into our directional flow packs, are only charged a monthly fee, and within the cap flow will not be another flow fee, we have launched a 6 yuan in a province of the game pack, our cap is also to prevent traffic chaos, in satisfying the user to play the limit on the flow of the introduction of a cap, Our game bag in one months has 50,000 of the user order, in our business hall to buy this game package, we now have more than 20,000 paid users in use, this model has been highly recognized by users, but also to partners can have a better model. This directional flowmeter fee model we are probably divided into 4 kinds, the first is referred to the client, you can put the H5 online game, there are lightweight pages to embed, the other is the SDK game client and the end of the package embedded, as well as through the Web site, SMS way to charge, In addition, we will open up an SDK area in the future, this is our push of a directional flow packet ordering examples, users can be judged, if the user is ordered, you can carry out directional flow of relief, if it is not ordered, continue to charge the flow fee, this experience is not affected. We also customize the Open wo+ game Package client, we are always mentioned in the morning, to cut expenditure and reduce the total number of wins, we are directed to save the user's traffic, reducing the user's use of the threshold, training users to use the 3G network play the habit of playing games, we are now a lot of players at But he was afraid to play games on the 3G network, we this model can greatly reduce the threshold of users, enhance the user experience, payment methods we can use SMS and third-party payment of the way all of the major, the tariff we can jointly according to the game's flow model to carry out the ladder tariff, At the same time we have matched a message flow channel, you can achieve a stand-alone version of the game props, card traffic patterns, and then the industry divided, we have two characteristics of this model, one is fast, one is three win, user access is very fast, the promotion cost is very low, canRapid income generation, for large-scale end-trips, if he implanted into our SDK plug-in, you can quickly implant, the morning mentioned the Three kingdoms, we now have a lot of three kingdoms game, if said a game of three Kingdoms, implanted into our SDK Plug-ins, users will feel the use of this game, I don't have to pay more for the traffic. Perhaps users will be very receptive to this game, this model for users, for the large flow of users, reduce traffic, to bring benefits to users. We can also increase the user's time to play games on the Internet, increase the opportunity to pay, let users play more games, more checkpoints, play more props. So our model is also recognized by the partners, we now have more than 45 partners, there are 60,000 games, including Tencent games, Stone Age and so on, the current in our Android version of the client has forgotten fairy and so on line, and Tencent's Dragon also made the plugin version of the SDK, These are already on our VIP platform online, download rate is very high. Therefore, I also want to use this event, can invite you partners to join the game, we work together to create three-party total win Thank you!