Li Liang: NBA game mocks who's IQ

Wen/This newspaper special commentator Li Yiliang experienced the May 18 3:30 A.M. to watch the NBA rockets to the Lakers finally rob the last seven finals of Chinese fans, must have speechless chagrin and frustration.　　The game, which made Chinese fans look forward to the Rockets ' miracle, ended with a clear "match-fixing" sign. In fact, the NBA Western semi-final, from the beginning of victory and defeat has been clear. Lakers and rockets are not in a grade, but the game is like two friends about fun games, you first win a I win. The Chinese audience, fanned by the unknown, exulted. Rockets because of Yao Ming, so whenever there are rockets games, television ratings no less than the Chinese national team and the United States. The anticipation of the Rockets ' miracle was beyond the Olympic gold-medal aspirations. In order to satisfy the Chinese fans, the NBA organizers directed a rocket and the Lakers suspense drama, the Chinese fans to the appetite. Finally, the hopes of the Chinese fans have been dashed, but the NBA's ratings have been greatly improved, and the merchant's money has been earned.　　At this time our fans are wake: they were greatly rinsed. There is no doubt that the NBA is the most successful business model in the world sporting events. From 1946 to now, the NBA from a not even television broadcast of the domestic league, into the world's most influential professional league, the NBA's business operations will be the sports industry this new concept interpretation incisively and vividly. Since it is a commercial operation, it cannot be separated from the fundamental purpose of commercial interests. Successful packaging of stars, the expansion of television rights and ratings, enrich the way to promote the overseas market, the introduction of products, the formation of industrial chains, and so on, are the basic means of commercial operation. In this operation, NBA operators found Yao Ming, behind Yao Ming saw China's huge market, from the Chinese market and found countless opportunities. So Yao became the NBA baby. In a country that has never looked down on the color of color, Yao has been added to the scale. Of course, Yao Ming with his own strength firmly occupied the Rockets undisputed main position. But, like Yi Jianlian such a not inflow of players, also can be selected in the best lineup, is enough to understand the NBA's real purpose. With Yao Ming and Yi Jianlian, China's NBA fans have reached more than 300 million people, equivalent to the nation's population. Keep Yao in the game for one more day, and the NBA ratings will be unstoppable in the high level, and the merchant's money will flow into the pockets.　　Such a simple account, a fool can calculate. We can not blame the American money worship, the commercial operation is a profit competition. In particular, since the US financial crisis last year, the mobilization of the cultural and sports industry may be a good way to save the financial crisis, in the unlikely event that other stimulus programmes have worked. A basketball league, can attract the eyes of the world's fans, the pocket of money consciously and unconsciously thrown to the United States, what measures can be so convenient to stimulate the role? Lenovo to the 2007 NBA Finals, because it was two defensive teams vying for the crown, resulting in a sharp drop in ratings, triggering nationwide accusations. Americans have learned the lesson carefully, and must make the team that can improve the ratings stick to the end. So this year in the U.S. economic depression, the NBA ratings have hit a new high, it is not difficult to see its good intentions.　　Sadly, Chinese fans can't see through the mysteries. China's imitation of the United States, but also the CBA to get wind water. But in the finals, one side is anxious to sweep the other side 4:0. Just like our table tennis, badminton and diving, every tournament should aim to include all the champions and not allow other players to get ahead. Really do not know, we are to these strong projects to industrialization, globalization direction vigorously development, or to kill it deliberately.