Line game Download 100 million: Into the most lucrative social applications

http://www.aliyun.com/zixun/aggregation/17197.html "> Beijing time March 14 news, after entering the gaming industry six months later, Japan Mobile IM application Line announced today, Its game Platform application cumulative download volume exceeded 100 million. It has replaced WhatsApp as the most lucrative social application at Apple's App store.

Line game platform launched in July 2012, users can play games with friends on line. After downloading the same game, the two people can load and run the game at the same time. Currently, line has launched 16 games on iOS and Android platforms.

In line's 100 million game downloads, Japanese users download the most times, accounting for 45%. Line parent company NHN Japan says it is concentrating on developing fast-growing markets such as Thailand and Taiwan. Line in these two major market games download more than 10 million times.

Line mainly by expanding the number of games to increase downloads, including line pop and line bubble, such as flagship games in February this year, the total download volume has exceeded 30 million times. Distimo, a mobile application analyst, reported last December that line pops downloaded more than 1 million times a day and the first three days of downloads reached 1.75 million times. The game was launched in just 10 days to generate 1 million dollars for revenue.

Meanwhile, line has replaced WhatsApp as the most lucrative social application in Apple's App Store, thanks to line games and line stickers stores, according to a report released last week by App Annie, an application market research firm (sticker Similar to the enhanced version of the QQ expression, users can spend money in the store to buy the success. In addition, this January, line became the most profitable non-gaming app in Google Play App Store.

Line's goal is not just Japan and Southeast Asian markets, which entered China last December, competing with micro-letters to compete for the 300 million users. Line has also entered the United States, where it will suffer competition from other mobile IM applications.

In addition to line, other mobile IM applications have also launched a gaming platform, such as South Korea's Kakao Talk, but sales are far less than line. Line's performance today may explain why Dena and Gree, the two big mobile game giants in Japan, are moving into mobile IM apps.