Liu Xingliang: Internet animal ferocity

Two days ago and a few friends in the industry, found that the Internet brand is the equivalent of the zoo in a meeting, here we count, from everyone familiar with the 12 Zodiac said:

1, mice: Rice nets, mice nets, etc., the mouse has not counted;
2, Ox: Matador ( donews), http://www.aliyun.com/zixun/aggregation/1873.html "> Road Cattle Travel Network, etc.
3, tiger: Yahoo, Qihoo, dragon Tiger Net, Land Rover network, etc.
4, rabbit: Rabbit friend net, rabbit swim NET, Color rabbit nets, etc.
5, Dragon: Yi Long net, thousand Dragon NET, Dragon Recruit net, color Dragon net;
6, Snakes: Flying Snake Music Network,
7, Horse: Horse, three-horse navigation network, HI-Horse network, etc.
8, sheep: Golden sheep net;
9, Monkey: Cool monkey nets, monkey nets, etc.
10, Chicken: Leng did not think up and chicken related, it seems that the chicken in the Internet is not popular AH;
11, Dog: Sogou, dog flutter, and so on;
12, Pig: Network pig, pig eight ring, etc.

In addition to this familiar 12 zodiac, there are many other common or uncommon animals in our lives, These animals are:

13, Fox: Sohu, Firefox, etc.
14, Penguin: Tencent's Fat Penguin;
15, Bear: Baidu's paw, cubs online, etc.
16, Cat: Mop and so on;
17, ants: ant nets, ant interaction;
18, Donkey: Electric Donkey, etc.
19, shrimp: Catch shrimp;
20, Bee: Hummingbird Network, and so on;
21, Butterfly: million butterfly Mobile blog;
22, fish: Catch fish nets and so on;
23, Phoenix: Phoenix etc;
24, Eagle: Golden Eagle Net;
25: Wolf: Day Wolf net etc;
26, leopard: Golden Leopard nets and so on;
27, Pigeons: pigeon nets, etc.
(this is what can be thought of for a moment, welcome to add.)

Why are so many websites or company brands or logos named after animals, and why is the internet industry so fierce? Liu Xingliang analysis, probably due to the following reasons:

First: The beginning of development, the Internet's propaganda positioning is a virtual world. In the virtual world, people have a lot of vision needs, but also have a lot of emotional needs. At this time, personification and materialization become a kind of mainstream. It is like the animal brands listed above, personified by Sina's big eye logo and so on.

Second: From the rise of the internet are now, entertainment has always been the main demand of netizens. The use of animal brand name or logo, is also one of the embodiment of this demand.

Third: The use of animal names of memory, to facilitate the spread of the brand.

Fourth: Use the affinity of animal names to help narrow the Web site withThe distance between the households.

Fifth: The use of animal characteristics and the similarity between the characteristics of the site to help promote the site's salient features and highlights.

on the earth on which we live, there are many kinds of animals, some are fierce, some are tender and lovely, some are currents, some are blue. Their existence, make the human living environment more colorful. Since ancient times, good people on many animals have a special goodwill, and even after the advent of the Internet industry, like to use animal names, not only show the love of animals, but also make no life of a website alive. (Author: Liu Xingliang)