Lok Bee net Discard platform chasing Flash purchase, can break through time to test

February 13 News, only the goods will be the flash-purchase mode of electric business enterprises sought after the object. Beijing newspaper reporter yesterday found that the former has been seeking to transition to the platform of the Lok Bee Network, but also began to abandon the platform chasing flash shopping. From the analysis of the Business Research Institute of North Commerce, the Flash-purchase model has the advantages of fast clearing stock, low price suction and so on. However, with the appearance of the homogeneity of the flash-purchase mode, the model of the transformation of the Lok Bee Net is still to be tested.

Last Valentine's Day, the only goods will be 112.5 million U.S. dollars high-profile acquisition of 75% of the Lok Bee Network, become the first major shareholder of the Lok Bee network. Since then, the Lok Bee Network CEO leave, the core team has left, Lok Bee Network Platform transformation plan aborted. According to Beijing Business newspaper reporter understand, in the acquisition nearly half a year later, Le Bee network began to change the platform business model, focus on operating beauty, mother and child, food health products, including clothing, bags and other goods have been shelves. It is worth noting that the new version of the Music Bee network alone to launch a special selling channel, the main push beauty series products of the limited-hours special sale. Some analysts believe that the acquisition of the Lok Bee Network push the special selling business and its products contain only the "gene" is not unrelated.

From the North Business Institute of Business experts said that, due to the domestic-deep flash mode for many years of the only products, le Bee network transformation flash mode more experience advantage, at the same time only the goods will be listed company identity can be in the financial level to the greatest extent to the Lok Bee network to support.

Industry insiders say, how to break through the fierce competition in the beauty industry is the Lok Bee network now to face the problem. In addition to the competitive pressure from the United States, the cat, the Beijing-east and other giants of the company's beauty makeup business will also be Happy Bee Network transformation on the road of important competitors. In addition, every day network, such as professional beauty makeup electric platform, cross-border electricity dealers and the traditional retail industry in the United States makeup brand, will become the Lok Bee network to "beauty only products will" face competitors.