LOL thinking pattern small pay online games market Warcraft Tops

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; "The League of Heroes" is not big enough, according to the Forbes Chinese website, August 7, League Oflegends, despite the 27 million-day active player and 67 million-month active player that dwarfs all its rivals, "technology news". The following is a partial excerpt:

In the game world it is certainly a big production. For any game that has reached this number of active players in a month, it cannot be said that the pattern of thinking in that area is too small. But I still think that riot is in a unique position and that its ideas and player resources may make it more unique than any other gaming company.

However, the company's expansion of the "League of Heroes" of the brand seems surprisingly slow. Let's compare the Angry Birds (Angry Birds), the game is very popular but there is no role story to say. But in fact, after "Angry Birds" became a big hit soon after, game developers on a large scale for the surrounding goods sales, while entering a variety of media platforms, products from lunch boxes to TV programs.

I'm not saying that riot should start selling toilet paper on the theme of Teemo (in fact, it seems to be a good idea ...), but I do think they need to start making big moves around goods and other forms of media products.

The point is that although the League of Heroes has a unique opportunity to expand its business beyond the game, it looks as though riot seems indifferent. Yes, sales of hero skin and theme T-shirts are also good, but since the League of Heroes is so popular and has a large number of representative heroes, I have always believed that the game is an untapped gold mine for surrounding goods and media products.