Low-game investment is not necessarily bad

Silicon Valley Network October 13 said why the game industry has a unique, 严筱湄 said with her early work experience, before entering the venture industry, she has been in Silicon Valley, California, Motorola Business development director, familiar with mobile phone applications, gaming areas, E-commerce and other fields. After the Dragon Capital engaged in financial consultancy work, to help early corporate finance, and to assist overseas private equity and hedge funds to China's new media internet Project Research, has a wealth of mobile internet work experience.


　　


Investment as a Disney independent investment agency, although Disney does not interfere with its investment business, but in the audience time fragmentation and the rapid development of new media, the game industry is obviously more favored by it.


　　


2009, Si Wei Investment and qiming Venture investment game Valley, at the time of the financial crisis, the financing environment became difficult, but 严筱湄 finally finalized the investment, she believes that the trough period is not not a good time for investment, such as Game Valley, such as early enterprises can be in the time to sink the heart to do research and development, When the market warmer, then to carry out business operations, grasp the rhythm of the words is the opportunity to rush to the forefront of the industry.


　　


stand on the investor's point of view, make investment judgment more value industry opportunity and team ability, rather than the current gains and losses. 严筱湄 the reason to choose Game Valley in the trough period, it is because the investment has invested too much play game network, saw the Web game in the game market potential, rising space is very large. And the Game Valley CEO Zhang Fumao Leadership Team experience is also very rich, at that time Game Valley has developed the first game "Hero Gate", and with a certain cooperation, the team is also very good. "It's better to have an industry background than an entrepreneur with no relevant work experience. Entrepreneurship is a very difficult thing, can persuade colleagues around to come out to start a business, can let the old boss to you to do angel investment, can continue to attract talent to strengthen team building, such people are emotional quotient is very high people. "严筱湄 said.


　　


advertising is the future mobile game profit point


　　


Touch technology is the current domestic comparison is optimistic about mobile game company, when 严筱湄 with contact with, "fishing tatsu people" just on the line, 严筱 Mae optimistic about not only this product, more importantly, touch-control technology to become mobile gaming platform potential.


　　


Because touch technology is closely linked to domestic mobile game developers, its Cocoachina platform is the first and largest developer community of iOS (handheld device operating system developed by Apple) to provide technical support and communication to developers, with 70% of China's iOS developers Joined the Cocoachina, has now gathered 130,000 registered users.


　　


is based on this powerful platform, touch-control technology not only to develop their own games, but also a successful agent to issue Third-party games, such as the "Warring states" and "God's meaning." "Fishing Tatsu people," the brand effect and popularity is quite large, but the characteristics of mobile games is to update fast, and developers in which play a vital role, Cocoachina as the app developer community gathered a large number of developers, became a platform for publishing, but also to avoid the duplication of the game, Solves the problem of game sustainable development. Game companies can not rely on only one game to survive, should be like cinemas, constantly have new movies to let viewers see, if users can continue to play on your platform for new games, the company is a successful company. "严筱湄 said.


　　


Although the current industry for mobile game profit model is not clear and so on, but 严筱湄 still very optimistic about China's mobile game in the future, she believes that the future of a considerable part of the mobile game's profit model should be advertising mode, because compared to online games, mobile game is not a lot of pay points, The future of its profit should be the combination of advertising. "The characteristics of China Mobile Internet is very different from the United States, the United States is mainly the higher end of the population in the use of mobile terminals, and in China, where all classes are used, then from the media attributes, when the mobile media is very large, it becomes a mainstream media." Therefore, brand advertising will inevitably enter these terminals. 严筱 Mae judged.


　　


But 严筱湄 also admits that the market still needs time to nurture, is still a very early stage, she is also looking at some mobile advertising projects, and will always be concerned about, but there is no specific investment intentions.


　　


do the business that you understand


　　


with the rise of mobile internet, a growing number of young entrepreneurs into the field of entrepreneurship, in the mobile gaming field, there are many games every day are these developers in the release, while the traditional large-scale online gaming companies have begun to reach the mobile gaming market, as more industry giants enter, Will small mobile gaming companies and entrepreneurs be squeezed out?





on this, 严筱湄 that the situation is not pessimistic, mobile games are very fine differentiation of the market, middle-aged men like to play "World War II" and other heavy games, and young boys and girls may prefer to play "Angry Birds", "Plants vs Zombies", "Fruit Ninja" and other mild games, Traditional online gaming companies have an advantage in heavy games, but not necessarily in the development of light games, because they are not necessarily able to accurately grasp the characteristics of mobile terminals and user groups, which is the opportunity for mobile gaming companies and entrepreneurial teams. At the same time, developers should be adept at using platform resources, such as the platform that the touch technology operates on to help developers release games.


　　


as an investor, 严筱湄 's advice to young entrepreneurs is that positioning is the key to success and a business that you understand. "Young startups may not have a lot of team-work experience, but experience is something they don't need to worry about, and the advantage of young people is that they are more creative and more knowledgeable about ' The user needs and consumption habits, this is the most valuable young entrepreneurs resources, must not waste, to do their own understanding of the business, do not want to do all-inclusive, in the market to find their own positioning and adhere to do a good job. ”