Luxury online Shopping: The true and false games

"The 80% of the Internet purchasing agents are counterfeit products," said Tang Xun Fang.　　"In late June, Hermes CEO Patrick Thomas a slap in the face of many luxury sites in an interview with foreign media," he said. In fact, prior to Hermes, many luxury companies have challenged Chinese e-commerce websites. At the end of 2011, Dangdang was exposed to the sale of "shuttle" brand name list.　　Later, the shuttle said to the network shopping channel sales of shuttle products do not provide any warranty. This March, Swarovski announced, "in the Chinese region, there is no authorized Jingdong Mall, Superior Amazon (Weibo) sales of Swarovski products." At the same time, there are no sites in China that authorize any website to sell ' Swarovski ' products.　　Since then, the LV, Gucci, Prada and other luxury brands have also said that there is no authorized power channel sales. In addition to clothing, gathered in the international brand of cosmetics electric dealer website also spread "fake" suspicion. In mid-June, news came out that 90% of the goods in the United States were fakes. July 13, Poly-Mei Excellent products (micro-blog) CEO Chen Au in the interview with this reporter denied, "Poly beauty products on no fakes." At present, l ' oreal, Silk Tower has been in the United States to set up the official flagship store, if the United States to sell fakes, these domestic authentic brands how to gather the United States to open a shop?　　"Luxury electric business website is difficult to distinguish true and false. 70 percent of the following fakes mostly "top fashion luxury goods, low to 10 percent", "Fashion cosmetics special sale, low to 10 percent" ...　　These tempting ads always hook up with people who like luxury goods. China is becoming an emerging consumer of luxury goods, and it has become a popular business to run luxury goods dealers. Professional luxury sites have gifted, Jiapin, the Five avenue, the HA Network (micro-BO), catwalk and so on, brand discount stores such as the only goods will, Poly still, the franchise second-hand brand trading temple, engaged in cosmetics of the United States, Le Bee, Zun, large portals and professional customers also opened luxury channels, such as 360top.com, NetEase has the goods.　　According to incomplete statistics, the domestic use of different models into the luxury segment of the Web site less than 30. This does not include Taobao global to buy those consumer-to-consumer ant Xiong.　　The data from Taobao shows that Taobao's global purchases are growing at a rate of 100% a year, the scale of which can break through 20 billion yuan this year, has become the main channel for China's mainland consumers to buy luxury goods online.　　The complaint of fake goods is a big criticism of the luxury website, and how to argue the true and false more makes the ordinary user powerless. Recently, Le Bee Network issued a white paper on cosmetics electricity, and led to the company and its rivals to gather the United States a fierce conflict. The report said that 70 percent of the counter price is about the lower limit of genuine cosmetics electric dealer.　　And poly-American products are often low to 50 percent, or even 30 percent. A person who has worked in the cosmetics industry, said to reporters: Generally speaking, the price of cosmetics if the domestic counter price 70%~80%, then generally true goods, and if the price is the positive price of 50 percent ~7Fold, this may be real goods, fake mixed sell.　　50 percent of the following goods, are basically fakes, 30 percent below the sale of goods, can not be real goods. Ju Mei founder Chen Au explained: "Poly beauty of domestic cosmetics shipments large, get the discount is the industry's lowest." Generally from the first level of agents to take goods, offline brand discount is about 70 percent, network cosmetics brand discount rate is higher, generally 50 percent or so. "Compared with cosmetics, the" lower limit "of the international bag is more diverse. In Hermès, LV, channel and other three direct battalion of the global stores, goods generally do not discount.　　Not only that, these big-name brands also often engage in hunger marketing, such as Hermès's it package not only not discounts, but also need to queue for a year to buy. "Unlike clothing that needs to be discounted quickly over season, it can be sold year-round, so the chances of discounting are small." Usually after 1 years, will be a discount for sale. "A person who invests in the Internet in the United States told reporters that the" outlets "packages sold in foreign countries often have scratches, nicks and other flaws, with discounts of around 40 percent.　　In addition, the lower price of the coach will specialize in the production of some products sold in the outlet, discount nature can not be as low as 30 percent ~4 fold, but the "new" 80 percent ~9 discount, or even discount. Rei Chenghui, a former capital partner who has been involved in investment in luxury sites, told reporters for new luxury goods, especially the top brands of the name of the bag and the table, the electricity channel price is more than 80 percent below the line, then the probability of the real goods is higher; if the discount rate is below 70 percent, either fake or defective "over season" goods　　And if under 50 percent, the probability of fakes is higher. It is understood that experienced luxury electric dealers often Mas. "The delivery address is different, the probability of receiving a fake is also different." "The cosmetics industry insiders told reporters that the two or three-line city consumers receive fake probability than a first-tier city, the suburbs received a fake probability higher than the urban area, the probability of a home address to receive fakes higher than the office address."　　High-end people are less likely to receive fakes than low-end people. This approach can be "weeding", in the risk and interests to find the best.　　Because the electric dealer website sells the fake goods to the relative "weak" user, these people in the net buys the market the discourse right is relatively small.　　True or false. Domestic Luxury network procurement of formal sources from the following channels: Outlets discount shopping malls in various countries, brand retail outlets, from domestic and foreign brand agents purchase, directly to the brand purchase. "The domestic luxury website has 60% of the goods are imported through domestic trading companies in the past season."　　"Senior Electric business analyst Li Chengdong told reporters. According to the "People's Republic of China imported goods duty-paid price list", eye cream, mascara, creams, lotions and other cosmetics, the tax rate is 50%, 10,000 yuan above the high-end watches tax rate is 30%, luggage category Luxury tax rate is 30%.　　This direct lead to luxury goods at home and abroad spreads very disparity. According to aChina's Internet investment people told reporters that cosmetics abroad is generally the domestic price of 75 percent. The foreign price of the big bag is generally about 70 percent of the domestic.　　Some brands of different prices, such as coach package at home and abroad can be a few times, the United States price of 200 U.S. dollars around the package, the domestic price is 3000 yuan ~4000 yuan. In the face of huge profits, network purchasing, the risk of a certain legal risks of the "desperate" occupation, emerged. A large number of buyers buy luxury goods overseas, which are then transported to Hong Kong by a global transshipment company via a small package, which is taken from Hong Kong to Shenzhen and sent to the whole country.　　The whole process down, you can use less "logistics fee", "Purchase fee" to "escape" high tariffs. "Whether it is from outlet or stores, the network shopping back many products are basically do not pay tariffs, and if a large number of personal purchase to purchase the sale, may face the need to pay high value-added tax, the state regulation is 17%." If taxes are paid in full, margins will be limited.　　"Rei Chenghui said. But this kind of ant xiong the way of water guest often exists goods not complete, supply unstable problem.　　As a result, some electric dealers often from the offline retail channels and luxury second-hand replacement platform to buy new products to replenish the supply. "From domestic agents to purchase the top luxury goods is not for sale, more is to get some fashionable, unique products, hanging on the internet, to attract users, pull the sale of other products."　　"Rei Chenghui points out. In the profit and the size of the dual drive, many electric dealers use "fake mixed sell" way to "weeding".　　Those who repeatedly banned fakes, some from foreign sales of false channels into China, and some of the domestic brand high imitation goods. According to the media published information revealed that many manufacturers of industrial chain resource coordination ability is very strong, from the fabric of bags to Accessories can be purchased, the quality of the bags, feel the same as the real thing, but there are some differences in workmanship.　　Those with less resources are able to procure fabrics even if they cannot procure accessories. Not only that, many luxury brands in the country have a generation of factories, these factories will shed some "defective" tail goods, just as foreign brand clothing "tail goods." As long as the flaws are not obvious, the general consumer can not see.　　and the tail goods "ex-factory" sometimes even lower than imitation goods, in the electricity business there is very popular. "High imitation goods profit as high as dozens of times times." "According to a person operating a luxury electric business, these high imitation goods are often excellent workmanship, Gucci and LV High imitation goods (super a goods) the price is generally 1000 yuan."　　A genuine price of 30,000 ~5 million of love, its high imitation goods price less than 3000 yuan, if the bulk order, you can also discount. And cosmetics are more diverse methods of forgery. A person who has done cosmetics group Purchase told reporters that many electrical business enterprises in the original cosmetics, often used 1:5, or even 1:10 of the proportion of dilution, will really cosmetics solution mixed into the fake cosmetics liquid. Now fakeTechnology is mature, basically do not need to inject fake liquid (paste body), but directly imitate authentic to make smell similar to the liquid (paste body). In addition to fake, cosmetics dealers also play a ball. According to a domestic agent of Japanese cosmetics wholesalers introduced, the same Japanese brand cosmetics, there are four kinds of origin: Japan, Taiwan, Hong Kong, mainland China. This is the licensing of cosmetics brands, Brand licensing is true, but the concentration of the original solution, the price is different. "The Chinese word is full of Hong Kong and Taiwan goods, take the price than the United States original goods (Japanese original goods) at least cheap 10%~15%." He told reporters: "Generally speaking, the local price of Japan is 50% of China."　　"The prices of products produced in mainland China are lower than those produced in Taiwan and Hong Kong in China, and less so in Japan." "Because the public knows only the brand, many electric dealers sell cosmetics produced in mainland China, and users often think they are imported from Japan." "Under normal circumstances, the same brand in different countries or regions of production, packaging only subtle differences between ordinary consumers are not easy to find." For example, cosmetic products that use paper packaging tend to be in mainland China or Hong Kong, China. Japanese enterprises pay more attention to environmental protection, Japanese production of cosmetics is basically plastic package ICP license number: Guangdong b2-20090432 Radio and television production Operation license (Cantonese) No. No. 937 Information network communication Audio-visual program License No. 1,907,215th