Ma Honeycomb Chen Yu: Mobile Internet offers opportunities for online travel

News and Information September 11-14th, 2012 (11th session) China Internet Conference held in Beijing International Conference Center. This session "open, integrity and integration-to meet the new era of mobile interconnection" as the theme, and for the internet, mobile Internet, E-commerce, network marketing, cloud computing, things networking, network security, innovative entrepreneurship, more than 10 subdivision areas for in-depth discussion. On the eve of the meeting, MA Honeycomb CEO Chen Yu was invited to receive the news and technology interview.

"The mobile internet offers a very good opportunity for online travel, because tourism is a natural process, and in the new era of mobile internet, there are new changes in the demand for travel enthusiasts, because tourism is a solomo process," Chen Yu said. Ma Honeycomb in the mobile Internet is constantly introducing new products and services, including our former translation officer, travel strategy such products, has been in the market access to a very good user reputation.

[VIDEO] Chen Yu: Mobile Internet brings opportunities for online travel

The following is a transcript of Chen Yu interview:

News and science and technology: everyone dispatch friends good! In the "2012 China Internet Conference", we are very honored to invite to Ma Honeycomb CEO Chen Suchen always accept the news and technology interview, please Chen always and the net friend say hello.

Chen Yu: Hello everyone dispatch friends!

News Technology: Our theme this year is "openness, integrity and integration-to meet the new era of mobile internet," How do you think this year's theme?

Chen Yu: First of all, I think the internet has reached a new era of open interaction whether it is the performance of many giants, very large platform in fact, in their own special way and their core products in the promotion of openness and integration of this thing, whether it is to do the search platform or to do the portal platform, or do IM platform, under this premise, I believe that new opportunities or new companies, new products should adapt to this way to find their own positioning.

News Science and Technology: What do you think about the arrival of the mobile internet age in the case of Ma Honeycomb, what will we change or what is the layout of our mobile Internet?

Chen Yu: Mobile Internet is a great opportunity for online travel, because tourism is a natural process in the mobile, in the new era of mobile internet, the demand for travel enthusiasts have new changes, because tourism is a natural solomo process, In the mobile internet, MA Honeycomb is constantly introducing new products and services, including our former translation officer, travel strategy, such products, has been in the market access to a good reputation of users, we have also recently launched a buzz and travel reviews, hope that in 11 Golden Week to bring you more convenient and convenient.

News technology: In August, online tourism market competition pressure is very large, we can say is hand-to-hand, launched a heavy promotional means, you feel that we are now the market competition is very fierce, MA honeycomb in this market is now in a position? How do we meet the strong impact in this market?

Chen Yu: Starting from August this year, this market as you said is very prosperous, whether the industry has been a giant or emerging products and services, we are very active in the promotion of these products, to buy, price war and other forms of competition. The location of the MA Honeycomb and we are different, our positioning is the new tourism social media, and the back OTA company and team, we and they are partners, we have in the existing products and Ctrip, art Dragon, booking, Agoda has cooperation, we are not a competitive relationship, The cooperation we have had over the past few months has been very enjoyable.

News technology: I and their cooperation, in fact, it should be said that there is competition, how do we make this market bigger and stronger, because we can not always and the site to maintain the relationship of cooperation, may be in the future market gradually expand the conflict, how can we avoid competition? Because we're still a little bit more risky when we're younger.

Chen Yu: Industry, the majority is still competitive relationship, and the service and product characteristics of the MA honeycomb, we will cooperate more, because our core products is the travel strategy, not to let you directly book the line or book hotels, is to help downstream OTA partners recommend products and services, More is to help users in the course of the trip to get the products they want to buy, the other partner to customers to buy services and traffic, from this point of view, we are better partners.

News and Technology: MA Honeycomb site more offers are self-driving or self-help travel raiders, I personally also like to see this thing, but there has been a confusion, after reading there is not enjoyable, and sometimes feel less content, I care about things do not particularly in place, do you think there are some difficulties in the content production?

Chen Yu: The travel strategy of the Ant hive comes from UGC, from the user, the real player's consumption experience and feelings, consumer evaluation to bring together into this strategy, we also have their own strategy to upgrade and update the product, such as this year in addition to the destination introduction also introduced the theme strategy, such as Hong Kong food, Beijing picking products, We hope to update more detailed information to meet the diverse needs of users.

News technology: In addition to and online tourism companies to cooperate with this profit model, the MA honeycomb provided by the self-help tour, from the assists slightly future there are some means of charging?

Chen Yu: There are two ways we can make a profit for the company at the moment, one is platform advertising, this year we have with Air France, the Turkish National Tourism Administration, Shandong Tourism Bureau and other major tourism agencies to cooperate, because they feel that in the MA Honeycomb platform with their very expected target audience, this is a very good promotion platform, So also want to do in this product and brand promotion, in this promotion, the MA Honeycomb can also get good business returns.

On the other hand, by choosing hotels and even choosing flights for travellers through a neutral and objective stance, we can also make good orders for OTA partners, such as Long, Ctrip, Agoda and booking, by selecting hotels. We can also get a good commission split from bringing the order.

Ma Honeycomb CEO Chen Yu

News technology: In fact, we say that the leech is not what we understand the MA honeycomb, these two names at that time how to consider? Why is this name now?

Chen Yu: The name "leeches" started with our co-founder Lu Gang, because we are very interested in travel enthusiasts, of course, we are ants and bees in groups, go out with each other, there is mutual cooperation, there are two kinds of small animals, the moral of the nest as the company's brand, is not a traditional understanding of the tree of the bee.

News and Science and technology: Thank Chen Always accept our interview, thank you netizens watching! Thank you!

Chen Yu: Thank you!