Ma Zhangjun: Electronic commerce cannot complete the function of agricultural product wholesale market

Mention http://www.aliyun.com/zixun/aggregation/31759.html "> Farm Products Wholesale Market management, people will first associate with a variety of fees: entry fees, booth fees, management fees ... This is not the case, a group of China in line with the huge market demand, in line with the world market development law, with advanced operation concept of the wholesale market is rising nationwide.

Throughout the world agricultural product wholesale market development, has undergone three generations of replacement, from the initial open space sales to the second generation of industrial cluster management form, is to the third generation of wholesale market. To sum up, the third generation of wholesale market has six major characteristics: one is to match the modern city and the modern life; the second is to take the product quality as the core competitiveness; third, "Buy the World" and "sell the world" into the internationalization of the trend; Four is the development of green environmental protection as the characteristics of the market information system and the process of management Six, the wholesale market and wholesalers in a harmonious cooperation and win-win relationship.

At present, China's large-scale agricultural products wholesale market is in sync with the international trend, is in the second generation to the third generation of wholesale market transition stage. Under the guidance and promotion of relevant national policies, the agricultural product wholesale market industry has entered the golden period of development. At present, the wholesale market of agricultural products has covered all large, medium and small cities, formed a network of agricultural products wholesale market all over the country, and basically built up the circulation arteries of agricultural products through the whole country, so as to protect more than 70% of the supply of agricultural products by urban residents. According to statistics, the country occupies more than 30 acres of agricultural products wholesale market number has been nearly 3,000.

Since the 80 's, China's agricultural product wholesale market has gradually developed into the core of agricultural product circulation, shouldering the heavy responsibility of the main channel of agricultural product circulation, adapting to the demand of modern agricultural development intensification and large-scale trend. Many agricultural products wholesale market in the connection with the retail link has made a useful exploration, and some directly with the retail link, some of their own began to establish retail terminals, shorten the circulation between zero, reduce the circulation costs, but also for the entire agricultural circulation to create a new development model.

The modern wholesale market also has the function of market regulation. During festivals or extreme weather, the urgent demand for agricultural products has been a difficult problem in the circulation industry of agricultural products. Therefore, the establishment of agricultural product reserve System is particularly urgent, especially for fruit, vegetables and other large demand for agricultural products should be set up a reserve system, and the Government to provide special reserve funds, and this task only the agricultural product wholesale market can be competent, which is also to promote and ensure the smooth and orderly circulation of agricultural products Many agricultural products wholesale markets in China have established stable production and marketing relations with the base, and have received sufficient supply of agricultural products in the form of "reserve base" of agricultural products and so on.

The operation and management of the wholesale market is playing an important role in the modern circulation system, especially to accelerate to the third generation of wholesale market, we must set up advanced operation concept from the beginning of planning. The application of information technology is becoming an important means of building modern wholesale market, especially the electronic commerce plays more and more important role in the circulation of agricultural products, which is the innovation of circulation.

Some people worry that E-commerce will bring a huge impact on the wholesale market, in fact, E-commerce and modern agricultural products wholesale market business is not a simple competitive relationship. At the present stage, e-commerce can not complete all the functions of agricultural products wholesale market, the agricultural product E-commerce only with the wholesale market of agricultural products after the combination of innovation, is to form a new community of interests, so that farmers, distributors, markets, end customers to achieve multi-party win. (Ma Zhangjun Author is the president of the National Federation of Urban Farmers ' federations and the Asia-Pacific Working Group of the World Wholesale Market Federation)