Machiavelli became synonymous with politics and strategy.

Machiavelli, the Italian politician, is renowned for his claim to the end of the world, and Machiavelli has become synonymous with politics and strategy. The notorious Nazi leader Hitler was one of the many statesmen in history who had been deeply influenced by his theories. And this kind of theory and preach the success of the thick black learning, but also by many entrepreneurs schooled. The business of Lei, the founder of Millet, is, to some extent, replete with a dense sense of Machiavelli.

"As long as the purpose is right, can do anything" is Machiavelli's famous saying. Lei to enter the smartphone market with millet, and to "cost-effective" as a selling point to accumulate a huge user groups, these self-proclaimed "rice noodles" Consumers have sparked the discussion of "fan economy." Objectively speaking, the appearance of Millet pulled down the price of domestic smartphones, increased smartphone penetration, if this is "the right goal", then Lei Zen is one of his tools to build and manipulate the fan community, which, of course, is not yet "unscrupulous", and I want to say the following.

Concealment of "black box"

The deliberate concealment of some invisible light is one of the most notable features of the Machiavelli. Lei Angel investor identity is known, but its own selective to some investment behavior is very secretive, often wait until the media exposure, only to be known outside. For example, as the founder of the Millet mobile phone to invest in rabbit running software, although we can not get the millet run far ahead of the opponents and Lei investment behavior is a causal relationship between the conclusion, but the mobile phone manufacturers to invest in running the software is a shameful "evil." Presumably this is why Lei has remained silent.

Investment does not necessarily affect the objective impartiality of the running software, but ethically speaking, it will inevitably affect the high level of the rabbit and even the staff of the emotional bias, not to mention that Lei has been an Executive director and legal person of the rabbit, can directly influence the company decision and start the size of business. Millet every press conference, the rabbit ran as an important propaganda point, and millet mobile phone every run is far ahead of the opponent, so all kinds of, it is inevitable that people to invest in the rabbit behind the purpose of imagination.

Second, be willing to manipulate others, but not obviously manipulate others

The Machiavelli is willing to manipulate others, but in no way is it obvious that there is a tendency to manipulate, often in a covert, indirect way, placing others in positions and situations of manipulation. This has been seen from a series of corporate bosses invested by Lei.

Millet mobile phone starting, where the CEO aged, UCWeb CEO Yu, more play President Lee Colling Group to fall in the hands of the way the phone to express the support of the LEI, and these big guys without exception have received the investment of the mine army. This move is probably hard to say is out of the recognition of the millet mobile phone, more out of emotional support, because took someone else's money, naturally to make corresponding representations. Of course we can't say lei invest in these big guys just to manipulate them, but from what they've done, it's clear that the manipulation of the fact that Lei has achieved a certain personal purpose.

For Wang Ziluo and other juniors "selfless" help, also let Lei become the entrepreneur eyes respectable predecessors. Lei's intention to invest in Zealer was only to help the king freely, which was, of course, a human-made move, but it was clearly unacceptable for both sides and for the identity of the institutions they represented. In order to maintain the independence of the Zealer, Lei abandoned the board of directors and voting rights, but the relatively hidden rights can not be abandoned, or precisely because the waiver of explicit rights to make the relative recessive rights become larger. As a businessman, lei with a seemingly personal contact to help the king freely, but also let the King freely carry the corresponding emotional debt, and this debt or early or late to repay.

In addition, Lei also selectively invested in a number of scientific and technological media, directly led to the media on its own and Millet company's report to take evasive or biased position. Lei, of course, will not admit that investment in all types of companies and institutions is to manipulate each other, but objectively formed the manipulation of other people's facts, it is important that this manipulation is not obvious means to achieve.

Iii. refusal to acknowledge errors or mistakes

Refusing to acknowledge errors or negligence is also one of the common manifestations of Machiavelli. Not long ago, the millet mobile phone by the Taiwan security agencies exposed without user permission to return user data, once caused by the user of the privacy of millet panic. However, Millet's explanation for this is to return the mobile phone number, IMSI, IMEI and other information is to detect the online status of mobile phones, so as to better provide services to users.

And in the official statement of Millet issued, but righteousness is the words to deny the user's permission to upload the user's personal data to the server behavior, the statement, many netizens expressed anger, and asked to make an apology. However, the apology has not come, as the founder of the Millet company Lei also remained silent, did not make any statement.

It is almost impossible to know that a successful entrepreneur who is seemingly impeccable, demanding, and has consistently declared that its products are "high quality", and who has the characteristics of Machiavelli, admits mistakes or lapses.

Iv. defending by means of results

If the purpose is noble, altruistic, and ultimately achieves the desired result, then the means to achieve it are equally noble or despicable, and worthy of forgiveness. This view is one of Machiavelli's main ideas. Similar views in the promotion of success in the "Chicken soup" also common, such as "only people appreciate your success, no one care about your means" and so on, so that many young people suffer from it, reduced to chasing fame and wealth of money worship and pragmatism.

Millet mobile phone "for a fever," the use of high configuration parts, but in the price is unprecedented low, which makes other manufacturers forced into a price war, pulling down the overall price of smartphones. For ordinary consumers, this is a good thing, this is a big reason rice noodles support millet. Do not say whether such a result can be taken by the disgraceful means to defend, in fact, the low price of millet, that is, "cost-effective" has long been not covered by the various.

The so-called cost-effective, I think is such a thing, a mobile phone if the price is high, even if the work again good, design again the United States, it is always inevitable to be pointed point, some harmless flaws are often caught. On the contrary, if a mobile phone price is low, even if there are a variety of problems, is always the consumer reported tolerance. Price-performance reflects more consumer psychology, is based on the premise of low prices, if the product exposed the problem just in an acceptable degree, then this is a cost-effective products.

In order to pursue the low price and sacrifice the quality of the way I disagree, as I do not agree with the pursuit of seemingly noble purpose and discard the good qualities, unethical or even resort to all means. I do not believe that the result will justify the means, and that Machiavelli remains firmly opposed to it, and I believe most of us are like me.

Wen/Ling