Mainland Games population up to 265 million web game growth

According to a recent report released by the China Internet Information Center (CNNIC), online gaming users in mainland China continued to grow in 2009, up to 265 million, up 41.5% from 2008.　　It is noteworthy that online gaming is the only service that has risen in all Internet entertainment areas, with internet users rising from 62.8% in 2008 to 68.9% per cent. According to analysts, the growth of online game users in 2009 mainly led to two reasons: on the one hand, the Web game in 2009 has been a good development, leading network game manufacturers in the field of web games, as well as the rise of web game companies on the growth of user size to promote the role;　　SNS Game (social game) in the rapid rise in 2009, its reliance on interpersonal relationships and easy to operate characteristics, for Internet users into the field of online gaming has established a good landing platform. At the same time, mainland China's online gaming industry also faces some problems. The first is the slowdown in user growth, the overall network game users in 2009 growth rate of 41.5%, below the 2008 growth rate of 49.6%, and the growth is mainly concentrated in web games and leisure games, the most profitable large-scale online game growth rate of 24.8%; second, The user is more rational to the network game behavior, the network game user which pays the pattern to increase gradually, but in the game product choice aspect mainly by the friend introduction as well as the independent judgment mainly, this will affect the future network game's profit pattern as well as the marketing pertinence.