Marketing Stories

Summary: Marketing case one: Two CMB's door has a car line, is from the alley to the railway station. Do not know is because the line is short, or the people along the way less, the passenger transport company only arranges two CMB back and forth. Open 101 is a couple, open 1

Marketing Case: Two CMB

There is a car line on the doorstep, from the alley to the railway station. Do not know is because the line is short, or the people along the way less, the passenger transport company only arranges two CMB back and forth.

Open 101 is a couple, open 102 is also a couple.

The majority of the bus is some boat people, because they often live in the water, so, a city often is borns. The hostess of number 101th seldom asked the child to buy a ticket, even if a couple brought a few children, she turned a blind eye and asked the boat for two adult tickets. Some boat people are sorry, insist to give the bigger children to buy tickets, she smiled at the boat children said: "Next time to bring a small mussel to come, OK?" This time let you take the car for free. ”

The hostess of number 102th on the contrary, as long as there are children, the larger to the unanimous vote, the smaller also have to buy half-price. She always said that the car is contracted, the monthly to pay the passenger company how much money, which month does not pay enough, immediately do not go down the boat people also understand that a few people pay a few tickets, therefore, each time also peaceful. However, three months later, the entrance of the 102th is missing. I heard it stopped. It fulfilled the words of Mistress number 102th: She could not do it at once, for there were few people in her car.

Marketing Interpretation:

Loyal customers are nurtured by feelings, but also by 1.1 discount to obtain customer loyalty, when we stubbornly implement our sales policy, we let go of how many loyal customers?

Marketing case two: two stores

There are two shops selling porridge, the left side of this and the right side of the daily customer difference is not much, are flowing, people into the people out. However, at night when the settlement, the left side is always more than the right one more than Baixin yuan. Every day, so I went to the porridge shop on the right. The service lady smiled and greeted me in a bowl of porridge. Ask me, "No more eggs?" I said Add. So she added an egg to me.

Every customer in the room, the waiter has to ask: "Add no eggs?" There are also said added, but also said not to add, probably each accounted for half.

I went to the store on the left. The service lady smiled and greeted me with a bowl of porridge. Ask me: "Add an egg, or add two eggs?" I smiled and said: "Add one." ”

Another customer, the waiter asked again: "Add an egg or two eggs?" Love to eat eggs on the request to add two, do not like to eat on the request to add one. There are also requests that are not added, but few. One day, the store on the left will sell a lot more eggs than the one on the right.

Marketing Interpretation:

Leave room for others, and strive for the greatest possible territory for yourself. Only in this way can we win quietly. Sales are not just a matter of methods, but more of an understanding of consumer psychology.

Marketing case Three: antelope and lion

Every morning, an African antelope wakes up, and she knows it must be faster than the fastest African lion, otherwise she will be eaten; every morning, an African lion wakes up, he knows must be faster than the slowest antelope, or he will starve to death, whether you are a lion or an antelope, when the sun rises, you have to start running.

Marketing Interpretation:

Run, in this competitive society, if the business is stagnant, still immersed in the glory of the past, then the ultimate fate is either eaten or starved to death.

Marketing case four: Bai arrested

Bai often gather near the lake, where many Bai often choose the right place to perch. Wild Goose Group leader also arranged for a white goose vigil Sentry, see someone to call the alarm. The Hunter of the Lake District is familiar with the Bai's life habits. At night, they deliberately lit torches. The lookout geese saw the firelight, and they called up, and the hunter extinguished the fire. When the Wild Goose group is frightened to fly up, what movement also did not have, the Wild Goose group again safely falls back the original place to rest. This repeated three or four times, the flock of geese thought is sentry the geese intentionally deceive them, they all go peck it. At this time, the hunter held up the torch to the flock of geese near. Sentry The Wild Goose is afraid flock goose peck it, dare not call again. The geese in a deep sleep are caught by hunters, and none escapes.

Marketing Interpretation:

Any enterprise will face the test of the market, when the first temptation of competitors, enterprises to establish an early warning system-"Sentry white geese" played a role, companies are ready, but no opponents have any reaction. However, after repeated testing, even the enterprise itself gradually relaxed vigilance, resulting in a battle against rivals win.

Marketing case FIVE: Animal cart

Pike, shrimp and Swan Three when they became good friends, one day, they also found a car, the car has a lot of delicious food and then want to drag down the car from the road down, three of people together bear heavy burden, they riveted enough fortitude, body veins exposed, exert the strength of the whole body, but, no matter how they drag, Pull, push, the car or the old place, one step can not move. Originally, the Swan vigorously to the sky, shrimp step by step backwards dragged, Pike again towards the pond, who is wrong? Anyway, they were all straining.

Marketing Interpretation:

A business marketing team have different talents, they have the spirit of dedication to the enterprise, but if the enterprise does not have their talents to use a place, so that the marketing force of enterprises to form a joint effort, then, finally complaining who is useless.

Marketing case SIX: send a command to the tiger

When a man is an official in Jingzhou, the mountain Tigers often come out to eat people and livestock. The people asked the magistrate to remove the hungry tiger. The man had only a command to expel the tiger, carved on a high rock, and it happened that the tiger had left Jingzhou for some reason, and he was proud to think that his order had come into force. Soon he was transferred to another place.

The people of this place are very strong and difficult to govern. He thought that the order carved on the rocks of Jingzhou, since he could subdue the ferocious tiger, thought he could also literate the common people, and he would go to Jingzhou to trace the stone carvings. As a result, this place not only not good governance, the official instead because of improper governance and lost the official.

Marketing Interpretation:

Many companies have a history of marketing success, and they rely on these methods to make huge profits. But when a new market appears in front of the time, the environment has changed, the consumer's mentality has changed, the enterprise original "Success" method but at this time causes the enterprise to be defeated miserably. The revelation here is that every enterprise has its own marketing model, but when the market changes, enterprises should adjust their marketing strategies to adapt to the market, after all, the market is always right.

Marketing case Seven: two consumer experiences

At the gate of Heaven, two exotic old ladies met. God told them to say the happiest things in their lives. "I saved a lifetime of money, and finally lived a new house, I live this life is not injustice ah." The Chinese old lady said happily. "I've lived in my house for a lifetime, and I finally paid off my mortgage before I died," he said. The American Old lady is also happy to say. God sighed and said: "The choice is different, the effect is also different." ”

Marketing Interpretation:

Many of our consumers in the past to deposit the backward consumption awareness, so that its consumption capacity is limited to choose consumer credit, can only cause the sadness of Chinese old ladies. But the potential demand is a stock of resources that can be channelled through propaganda. Marketers achieve the goal of tapping potential demand by creating new marketing methods to gain acceptance of consumption.

Marketing case eight: Tiger survival

There is a hunter, in the mountains dug a trap, put a tool for hunting animals, the beast's feet as long as they touch it, it will firmly clamp the beast hoof.

Once, a hapless tiger came out to forage, accidentally set foot on the tools of the beast, how the Tiger also earn not off. The tiger knows to be caught by the hunter will beheaded, how to do? Is this a few inches of small foot to let this seven feet of the body suffering? No, it's important to escape. The tiger started furiously, hopping wildly, break the grip of the paw, and finally ran away.

Marketing Interpretation:

Every enterprise in the market may fall into the market trap, these traps may come from the shortage of funds, organizational chaos, customer betrayal, dealers rebel, etc., but the enterprise realized that this is a trap, whether like this tiger in the case of a crisis would rather sacrifice a part to preserve the whole?

Marketing is the bridge between products and customers, is outside the sale of things, these things let the customer generated trust. So marketing is from the customer's perspective to think, such a way of thinking will win customers, so that transactions will naturally occur.