Massamasso claims the number of online member registrations has exceeded the 1 million mark for the first time

Abstract: Domestic high-end men's online brand Massamasso recently announced that the official website (masamaso.com) on-line membership registration number for the first time exceeded the 1 million mark. At the same time, the company also expects its 2011 annual turnover will reach 500 million to 700 million yuan

Domestic high-end men's online brand Massamasso recently announced that the official website (masamaso.com) on-line membership registration number for the first time exceeded the 1 million mark. At the same time, the company also expects its 2011 annual turnover will reach 500 million to 700 million yuan

It is understood that this is the vertical business of the first member of the number of millions of clubs to enter the high-end men's online shopping brand. The number of members reached from zero to 1 million, founded in September 2008 Massamasso lasted 2.5. With other E-commerce companies on the line only Yinianbanzai that claims to have millions of members compared to Massamasso adhere to its unique "slow pace."

Massamasso Chairman Chang Xiaulio said that Massamasso positioning in the high-end men's field, not deliberately seek to increase the number of members, but to ensure the quality of members at the same time the steady increase in the number of members. Chang Xiaulio revealed that among its 1 million members, more than half of the active members, the repeat shoplifting rate of up to 70%.

Because positioning high-end users, Massamasso in the marketing does not take the common use of "burning money" strategy, but through the network marketing, data analysis, database marketing, CRM management, SEO optimization, user behavior analysis and other professional data mining, take in with its target users close to the high-end carrier to carry out precision marketing, To effectively expand the number of members.

"Massamasso is a company that can be profitable at any time. Chang Xiaulio said that the Massamasso average customer price of more than 600 yuan, which in the current apparel industry is undoubtedly unique.

"But our goal is not to rush to market or raise money. "Earlier, Massamasso released data that its 2011 annual turnover will reach 500 million to 700 million yuan." This means that Massamasso will have to maintain a growth rate of around 300% per annum over the next three years.