Master Zhu Yudong original works protected by tort intellectual industry into legal blind spot
Source: Internet
Author: User
KeywordsZhu Yudong Master of Planning
"The copyright of the novel writers has been valued and treated fairly, and the copyright and intellectual property rights of the consulting industry should also be respected, and Baidu is now doing nothing to cure the problem, ignoring the seriousness of the issue, and ignoring the rights and interests of the authors." "The adoption of Brand marketing advisory Body general manager of Shenzhen Municipal People's Congress Zhu Yudong recently on Baidu Library without authorization to include" Very planning "(10 years Commemorative edition), such as the behavior of a series of documents expressed great dissatisfaction. It is understood that "very planning-Zhu Yudong pioneering creative combat record" (10 years Memorial Edition) a book is the creation of Mr. Zhu Yudong autobiography, described from 1995 to 2000 Zhu Yudong founder adopted the company's difficult course, and included Zhu Yudong hands-on more than 10 marketing cases. Ten years after the publication, Zhu Yudong again revised the book, can be said to be marketing planning expertise in the field of knowledge. The book is being planned for publication, and Baidu's unauthorized uploading of electronic manuscripts has clearly violated the interests of the authors and has had a serious impact on the normal redistribution of the book. After further verification, also included in the Baidu Library includes the "China Marketing Problem Solving program", "Small and medium-sized marketing Dilemma", "classic marketing case set", "new marketing ideas and cases", such as the adoption of a large number of independent development of the company's professional tools and programs, which is also the adoption of corporate intellectual property rights of disregard and infringement. Zhu Yudong urged Baidu to immediately stop against him and adopt the company's tort, and to the negative effects and related losses to take pragmatic remedial measures, "we first communicate, there may be legal means to seek solutions." "Sharing should be based on the protection of the Internet open source sharing and copyright conflict has long been a global problem, but also the legal challenges faced by many countries. Many legal persons pointed out that China's current intellectual property protection law has a lot of flaws, for the protection of the planning consulting industry is also lack of clear legal definition, therefore, Baidu dare not always admit that they have violations, even if there is a huge controversy. As the representative figure of China's new intellectual industry, Zhu Yudong that the spirit of the Internet is worth advocating, users of spontaneous uploading of information and documents does not necessarily imply infringement, but sharing should first be based on the protection of independent intellectual property rights, especially for marketing planning such a strong original type of intellectual property, Baidu has an obligation to help clarify or actively audit, for the infringement has occurred should be sincere apology and take remedial measures. Many of the industry's leading experts also hold this view, some commentators have posted blogs saying that if the Internet copyright problem is to be fundamentally addressed, it needs to start with the innovation of copyright law and business model: The former can make the potential infringer dare not infringement, the latter makes them unnecessary infringement such as the adoption of pay reading, advertising division, copyright comparison technology and other measures will be able to effectively protect the interests of copyright owners without undermining the value of sharing the Internet. Domestic intellectual industry development, protection is the only way out at present, Baidu Library includedThe domestic wisdom industry Knowledge Base includes Zhu Yudong, Lu Changquan, Maozhong and other top experts and institutions of a large number of professional resources, because the existing law is difficult to strictly restrain Baidu Library, the parties can only hope that through public opinion to force Baidu compromise. "This is both our helplessness and the embarrassment of the law!" "Zhu Yudong to this regret, and further pointed out that the domestic intellectual industry over the years has been mired in decentralization, low-end and original lack of the plight of which a large part of the reason lies in the lack of protection of intellectual property rights, resulting in more and more people choose to take the shortcut of cloning, the entire planning industry opportunistic plagiarism The majority of small and medium-sized enterprises to obtain most customers are low-value services, in fact, led to a loss of the situation. Zhu Yudong Introduction, adopted as a Chinese marketing media holding company in the United States (stock code CMKM) under the intellectual institutions, in recent years, is speeding up the implementation of Cross-border transformation, from a single marketing planning organization scale expansion into a planning consulting, enterprise training, network marketing, integrated communication as one of the high-end intellectual industry Group, Committed to fundamentally change the industry's ecology, from the overall promotion of the intrinsic value of the industry, and to guide the whole industry to high value-added direction. This requires concerted efforts by all sectors of the community to create a good environment for intellectual property protection. "he said. Zhu Yudong expressed recognition and appreciation for Baidu's recent announcement that it would return to the copyright party through innovative business models, and said that this at least showed a friendly attitude and a good start.
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