McKinsey: Information technology leads 10 trends in future business

At present, global data storage is doubling every 20 months, the number of devices connected to the Internet has reached 12 billion, and the volume paid by mobile phones is close to $1 trillion trillion. New technologies are emerging in many areas, and almost every new technology is called some kind of breakthrough. Technological advances can influence and change people's lives and values, and business and global economic patterns will change. This paper forecasts the ten Trends of information technology affecting the future business world, and for most companies, they are essential to win competition. 1. Join social networks now, social networking has become a tool for more and more businesses to operate. Many companies rely on distributed problem solutions to take advantage of the intellectual resources of both internal and external customers and experts to achieve breakthrough thinking. Searching for information, reading and replying to emails, and working with co-workers, these things take up about 60% of the time of a typical knowledge worker, and by using social technology, you can increase productivity by 25%. Atos, a global IT service provider, promises to boost employee productivity by implementing zero e-mail by 2014 and replacing internal mail with a collaborative social networking platform. Companies have also become more permeable, able to quickly cross different sectors and use expertise to arm teams. Kraft Foods is investing in more efficient social technology platforms that support microblogs, tag content, and create and maintain project groups such as pricing specialists. The benefits of this approach include accelerated knowledge sharing, shorter product development cycles, and faster competitive response times. At the same time, social attributes can be part of any digital communication or transaction--they can be embedded in products, markets, and business systems. If users "like" something, they may soon get what they "want", thereby raising the level of interaction between the business enterprise and the customer. Macy's, a big department store, uses Facebook's "Favorites" feature to determine the color of future fashion designs. In the radio and television industry, RTL groups in Europe use social media to create audience feedback processes for the most popular programs such as X factor. RTL fine-tuned each episode based on the steady feedback from loyal fans. 2. "Large data" and advanced analytical data and analysis have become part of the new competitiveness. With rich data from multiple contact points and new analytics tools, companies are increasingly adept at creating finer consumer segments and customizing their products and services. The US Acxiom company provides more than 500 million consumer briefings for customers, including banks and car companies, each containing more than 1500 data points, while the number of transactions covered is as high as 50 trillion. Companies are also learning to use this type of data for testing and experimentation. They will use the forward-looking work of some companies, such as Amazon or Google, to continue using what is known as A/b test. This approach not only optimizes website design and experience, but also improves the real worldCompany performance. Many leading marketing companies gather data in real-time monitoring of microblogs, news reports and tweets, and find subtle emotional changes that can affect product and pricing strategies. Advanced analytics software enables machines to discover patterns that are hidden in a large number of data streams or files. This "smart" means that a wide range of knowledge-oriented tasks can be automated with a lower cost (see trend 5th below for details). While the potential for large data has been widely recognized, the complexities of organizational structure and technology and the pursuit of perfection have often slowed progress. The gap between the leaders and the laggards is growing, as the leaders always find new ways to test, learn, build organizational structures and compete. Making big Data plans is a key new focus for companies hoping to keep up with the pace. 3. Deployment networking small sensors and actuators are expanding at an astonishing rate and are expected to achieve explosive growth over the next 10 years. Companies have started using such technologies for complex operational activities, not just for monitoring, so the system can automate decisions based on data reported by sensors. Smart networks are now also using sensors to monitor vehicle traffic and to redesign transport signals accordingly, or to confirm whether the grid is being repaired effectively. The new technology is also leading what is known as the "quantized ego", where people are more concerned about their health by using devices that detect blood pressure, activity and even sleep patterns. Advanced, accessible sensors take this one step further, with smartphones passing the human body information captured by these sensors to doctors, and there is a new opportunity for people to manage their own health and disease. 4. The transformation of the business model is accelerating, as it serves to buy and sell services that are extended by entity products. A typical example is the adoption of cloud computing IT services. Cosmetic brand Revlon now has more than 500 applications operating on a private cloud and is being outsourced to a single company for management. In two years, Revlon company saved more than 70 million dollars. This model has expanded beyond it to allow commercial customers to benefit from the need for assets. For example, a company with a truck fleet is building a new business-to-business business, according to days or hours of taxis. A growing number of companies with redundant offices can also offer short-term office space to other companies. The Los Angeles Times rented the office to the film crew. The potential impact of the importance of cloud-based IT services is still at an early stage. The opportunity for companies to review assets for efficiency and flexibility remains to be tapped. 5. Automated manual and transactional tasks for knowledge automation have been widely implemented over the past 30 years. Now, data analysis, low cost computing, machine learning and the ability to "understand" human interface development are rapidly pushing automation technology to more than 200 million of the world's knowledge workers. Clearwell Bae is a Silicon Valley professional analysis of pre-trial legal documents, the company recently scanned the computer over 500,000 documents and find 0.5% of them related to the immediate trial. The amount of work that a large team of lawyers used to do for weeks now takes only 3 days to complete. Machines are also very effective in forming the basic content of reports, by scanning files and automatically generating marketing and financial materials. The computer Watson, which IBM had won in the quiz show Jeopardy, recently turned its attention to cancer research, representing a new milestone in artificial intelligence. Watson completed the relevant "training" by reading more than 600,000 medical evidence reports, 1.5 million cases and more than 2 million pages of clinical trial reports and medical professional articles. It is now the main application of decision support by physicians at the Memorial Sloan-kettering Cancer Center in New York. 6. New business opportunities brought about by the Internet the proportion of people in developing countries using mobile devices to surf the internet is increasing, especially when smartphones are increasing in function and diversity. Internet penetration in a number of emerging markets is growing at double-digit rates, and still has huge potential: India's net penetration rate is just 10%, and China is close to 40%. The rapid reduction in the cost of smartphones and other mobile devices that can surf the web will lead to a wider range of new applications and a new source of value. One of the leading areas of value creation is the success of mobile payment services in many developing markets. Bangladesh's Dutch–bangla bank 2¥q, for example, attracted more than 1 million mobile-payment subscribers within 10 months. Standard Chartered in South Africa has also reduced the cost of new customers by 80% by using mobile devices. Another value source is the matching service of local connection supply and demand. Kenya's Ihub project, supported by Google, uses technology services to identify entrepreneurs and provide them with financing services. The technology could also help multinational companies adjust their products and business models to local conditions. In India, Unilever's rural distributors offer mobile devices, including traditional pop. These devices return information (such as inventory levels and pricing) back to Unilever, enabling it to upgrade related demand forecasts, inventory management and marketing strategies, thereby increasing rural sales by 30%. 7. The experience of virtual integration with reality we increasingly see the exchange between virtual and real world. Companies are applying digital technology to the real-world experience and creating new areas of user interaction. Tesco and Delhaize, a grocery retailer, have installed actual size store displays in South Korea's and Belgium's subway stations. These screens allow people to use smartphones to purchase daily necessities, then deliver goods to or from a physical store. Some retailers have similar screens installed in physical stores where consumers can easily book unsold goods. Macy's has installed a "magic mirror" in the fitting room: a 72-inch display that allows customers to "try on" the clothes in a virtual fashion and help them pick out the costumes. Some publicThe division also combines the digital world with practical work to enhance productivity and effectiveness. Boeing uses a virtual-reality-enabled pair of glasses, and a 747-model worker does not have to refer to the manual frequently. Hints with annotations can point to the drill location and display the correct line connection. Management needs to look at its business and find an integrated experience or interactive point of contact that can stimulate an area that attracts "often online" users. Management also needs to think about the potential of digital platforms in product design and marketing or in the collection of customer feedback. 8. "Release" business model the current user expects the service to be free and personalized without the need for guidance easy to use. This new feature poses a challenge for the business: Customers expect all interactions--both web sites and physical stores--to get results immediately and get a first-class and transparent interactive experience. A number of companies have encountered strong rivals offering free services, such as Craigslist, a peer-to-peer music service provider, and Wikipedia Wikipedia. Since consumers can try at a physical store and then buy online at a lower price, this means that new challenges to traditional pricing power are emerging every day. Indeed, users may never pay for some technology-driven worthwhile services such as search, and the list appears to be growing rapidly. Companies that provide "free" services need to gather information and profit from free activities associated with it. such as Google's free search service, through the sale of advertising or customer behavior Insight analysis, from the other end of the platform to obtain revenue. In this free world, people are constantly looking for ways to profit. At the same time, consumer expectations are valued and treated as individuals. In the online world, sportify and Netflix analyze the history of their customers ' use, creating personal-custom experiences when recommending music and movies. Services are simpler on the Web: New networks and mobile applications are designed to be easy to use and users don't need any guidance. For "Fast and simple" demand has prompted companies to change the way the physical world is delivered. For example, allow a customer to take a picture of a check and then use a smartphone to apply a deposit. Many companies are looking for innovative business models that offer more products and services for free or at lower cost. There is also a need to consider making products and services more personalized: the provision of mass customization. This approach requires a change in the backend system, since the design of the backend system is usually for mass production. 9. Business activities in the Great Leap Forward era of electronic commerce The rise of mobile Internet, the development of a core technology to reduce costs and streamline online trading processes, has reduced the threshold for entry into business activities. The enhanced technology platform realizes Peer-to-peer E-business, replaces the activities traditionally carried out by companies and generates new payment systems and profitability models. Airbnb's broker trades between travelers and landlords who are willing to rent out free rooms. 2012, Airbnb more than 10 million nights booking, trading volume may soon exceed the main international hotel chain group. Similar operations have appeared in the fields of bicycles and automobiles, DAIMLEr Benz has started the Car2Go service and can rent small electric cars by the minute in Europe, Canada and the United States. Mobile payment networks can sometimes exceed the pure trading range to provide more services. Starbucks plans to increase the ability to verify the buyer's instant photos in the lead smartphone payment. The trend will be more pronounced over the next decade: 600 cities worldwide will account for 2/3 of global GDP growth, mostly in developing countries. Fast-growing cities will bring in dense, digital-driven business forms-a highly developed ecosystem, including equipment, payment systems and technology infrastructure and logistics. 10. Governments in transition, health care and education have been using networks to upgrade services and reduce waste. India has 380 million people enrolled in the world's largest biometric project, Aadhaar, which plans to use the system to donate $50 billion in cash to the poor and save $6 billion by avoiding fraud. In 2011, the U.S. government launched a "cloud first" policy aimed at shifting the annual federal spending of $80 billion trillion to building an internal data center, a move that could save 20%~30% costs. Governments can also use it technology to better involve citizens in decision-making, such as the E-people website launched by South Korea, where citizens can send civil petitions for policy changes or corruption reports. Technology is also bringing new opportunities to control health costs and increase use. A Chinese public-private partnership has set up a heart-testing system that allows patients to manage their own electrocardiogram and send the data to experts in Beijing, who recommend treatment by telephone. At Mount Sinai Hospital in New York, a project working with GE uses smart tags to track the treatment of hundreds of patients and the movement of medical assets, and estimates that more than 10,000 patients can be treated in the future, earning 120 million of dollars. Finally, the education sector, which accounts for 4.5% of global GDP, Dreambox makes learning more interesting by using game technology and integrated Math courseware, and the algorithm adjusts the learning experience according to the needs of each student. Brilliant.org allows talented math and physics students around the world to learn at their own pace. The world's largest online public course (MOOCs) uses social networking, video and group interaction to provide university-level "courses". For busy senior management, the top ten trends described above imply ubiquitous interconnectivity. We believe that management needs to focus more on the following issues: transparent and innovative business models. Real-time information, real-time price search and problem solving are the basic expectations of consumers, citizens and commercial customers in the digital field. Leaders need to make companies more transparent and move their rapid response to the level of core competencies. Transparent and agile business models not only meet customer needs, but also help companies become more flexible, innovative, and more deserving of their benefitsClose Side Trust. Talent。 There will be more competition among graduates of science, engineering and mathematics (ie stem), and work in these areas will grow 1.7 times times faster than in other areas. With the popularization of knowledge work automation, more and more tasks now carried out by knowledge workers will be handled by computers. Some mid-level positions may be replaced. It will be an important issue for business and government leaders to improve the ability of knowledge workers and reconsider the nature of public education in the new form of training. Organizational structure. The model and value of the Internet, especially universal connectivity and non-hierarchical interaction, have far-reaching effects on the organizational structure. means decentralization, which also means changes in relationships between managers, employees, suppliers, and customers. These changes are not always enjoyable for leaders, but they promote innovation, loyalty, business scope, productivity, and marketing effectiveness while reducing costs. Privacy and security. Billions of of people will soon socialize, share information or trade on the Internet. As companies and governments use the network to monitor assets, manage payments, and store information, they will also track individuals ' movements on the internet. How to promote economic growth while properly managing privacy requires companies to weigh their interests and resolve conflicts in a clear and prudent manner. At the same time, the value of large digital information storage is increasing, criminals, terrorists and even terrorist organizations will be more active to break through the firewall, but also make the protection of data for senior management is critical.