Media is the key to the development of media

November 21 Afternoon, the tenth annual Dahe Wealth (China) Forum Internet Conference held in Zhengzhou. As the organizer and exclusive academic support organization, the Yangtze River Business School interprets the net of the media and the traditional enterprises after the barbaric growth.

Restaurant owner Conforming founder, Watt New Media CEO Qin Dynasty and Wemedia co-founder, well-known micro-credit marketing experts square rain, connotation of the founder of Wang Longyu, micro-SEAL Angel Investment Foundation Partners Wu Gaoyuan and several from the media to participate in the discussion on the above issues for barbaric growth in the direction of the media pointed out. Here is the excerpt from the Square Rain speech.

In the past two years, with the development of micro-letters, since the number of media explosion in the growth, there are more than tens of thousands of micro-letter public number, and still grow at a rate of 15,000 per day. The sharp expansion of the media has also brought a lot of confusion from the media, including the business of liquidity, the way out, the continuous operation and the grasp of the trend.

Do a good job from the media must have certain characteristics, such as the connotation of the club, the characteristics are cock silk; do catering boss conforming, these accounts are characterized by focus on catering field, mainly for the boss to see the content, which is your characteristics. Since the media, the first should be this person, this person must have their own characteristics.

In addition, it's important that a fan is a person who recognizes you, likes you, or that you are the person it wants to be, to focus on you, from the media looking for similar and the people you have the same values. Another just said everyone is from the media, it should be said that everyone can have media influence, everyone can play the media, but does not mean that everyone is from the media, just say everyone has some characteristics from the media there.

Should look like this, we today many media, such as micro-bo, micro-letter is a media, everyone in the social network, have a strong social relations and influence words, in itself is already possessed by the media attributes, if the characteristics to adhere to, is very influential from the media.

This year should be a key year for media development, a turning point. Next, how to develop from the media?

One is vertical, now each field, each industry concern account characteristics, this from the media, furniture, internet, internet finance, mother and child, electricity quotient, and so on each domain has since the media. So, do vertical things vertically, so we see some people doing it from the media, such as his number is called the Internet industry, this account is difficult to do. If the internet industry, specializing in the recruitment of programmers, vertical services to do so. Be sure to be vertical.

In addition, this year from the media, will continue to move towards a capitalized operation, such as your account characteristics, including this side of the goddess fan, get some support, from the media will grow. For example, Wemedia has some funds to support some from the media, since the media to develop, do a good job of capital, the entire industry layout, should be to the path of capitalization.

In addition, industrialization, how to understand? You are focused on catering, probably in the catering sector, upstream and downstream to get up, this time is not pure from the media, can pay attention to your users to get what he wants, for example, he is the boss, now do the franchise, the lack of resources, may ask you for help, if he want to do exposure promotion, can go to you, Even investment can find you, even do cross-border resources can be satisfied from you here. If from the media to this stage, is to have a breakthrough, to have the industry. Based on the whole industry to do the vertical industry publicity, and constantly bigger influence, the industry downstream to do a solid, to go farther.

There is another, to the media, in the past many of the traditional media reporter origin, these people regardless of thinking, ability, experience, there are some bottlenecks, because to go to capitalization, industrialization, this time the ability to be more comprehensive, must be operating as a company, not only good at doing the media, there is a title party master, Writing good articles is enough, in this perspective, many industry segments, craftsmen, opinion leaders, industry experts and so on, for them, more opportunities for them, because they know their vertical areas, this is my opinion.

The above is the day Fang Yu himself impromptu speech, thanks to the Cheung Kong Business School of Shorthand collation and organizers of the Great River newspaper organization reception.