Micro Bo Enterprise's 140 word gold game

Wu Xiaoyan as Twitter struggles to think about how to turn attention into money, some companies that have camped on Twitter, such as Dell, JetBlue, Starbucks and Zappos, have used Twitter to get a lot of benefits, including real gold and silver.　　However, the companies have explicitly rejected Twitter's idea of "charging corporate users", saying Twitter should consider other ways to make money, such as through advertising or other means. Dell, JetBlue, Starbucks and Zappos are also trying to turn Twitter from a novelty into a marketing model. Their unanimous conclusion is: "If you use Twitter purely to make money, then you misplaced your position."　　To make Twitter a platform for good relationships with consumers, it can eventually achieve good marketing. Dell has a deep understanding of this, with a Web 2.0 group of about 100 employees who use Twitter to keep in touch with their customers, Ling in social media communities such as Facebook and Twitter, one of the key findings: lead 99% The Internet time is doing research, only 1% is buying a computer.　　Therefore, the company's efforts to change the focus on marketing attitude, and let themselves provide customers with more help. In a sense, Twitter and microblogs make it the most communicative medium in the world through immediacy, openness, and search, and it's easy for businesses to know what customers and potential customers think of themselves.　　This feature has led Twitter and Weibo to change the way businesses are marketed and how they communicate with customers.　　Of course, everything is still groping, our current issue through cases (Dell, JetBlue, Starbucks, Zappos, VANCL) reported a number of phased results, which for many enterprises have considerable value for reference, especially in the internet, the big guys are racing to launch the current micro-Bo enclosure movement. However, the pace is not yet too big, the popularity of microblogs and the benefits that companies gain through microblogs, the possibility of being magnified by the media keen to chase new things. The other side of the story is that two major Hollywood studios (Disney and DreamWorks) prohibit their employees from using Twitter to prevent leaks, and because Twitter lacks advanced filtering capabilities, the deluge of information makes users spend a lot of time on them,　　Some users have already taken control of their time browsing Twitter. Companies that profited early from Twitter gave Twitter a position: it was just an amusement, not a zhengye. Like Love in the personal life of the status-can not replace the cause, and many of the business is also the weight of love. Some researchers seem more sensible, says Windhoek, director of the SEI Advanced Management Research Center at the Wharton School, although the Internet is gathering more and more attention, but the truly winning marketing plan is still new and old media. "Two aspects of mutual promotion: the new and old media to rely on each other to produce the best results." ”