Micro Cloud COO Qi: Community is the development direction of mobile game

According to Analysys data, as of the 1th quarter of 2012, China Mobile internet users have reached 450 million, according to this trend, by the end of 2012, domestic mobile internet users will likely break through 600 million, and beyond the number of traditional Internet users.

Coo Qi said that the game is currently one of the hottest applications of mobile internet, micro-cloud, 91, papaya and other mainstream gaming community covers a large number of mobile users. This also led to the whole mobile gaming field towards community-oriented development.

Community operation enhances the viscosity of the game

Referring to the community, people's first impression will be Facebook, Renren, such as the traditional Internet in the field of the accumulation of more users of the SNS platform. But in the field of mobile Internet, especially in mobile gaming, the form and function of community are completely different. "Not only is it different from the traditional Internet community, there are also significant differences between the most popular gaming communities in the mobile Internet arena," he said. "Qi said.

In addition to the micro-cloud, the current market focus on the higher community also includes: 91, Dream Treasure Valley, papaya and so on. Among them, more than 91 community games, payment channels clear, convenient; the Dream Treasure Valley game quality is high, and provides the rich community function; Papaya face international market, has a huge user base, and provides a wealth of social functions.

The micro-cloud platform currently has nearly 70 million users, covering the broadest range of domestic users, supporting both iOS and Android platforms and providing a convenient payment channel. The Micro Cloud community is not independent, but relies on each game. In the embedded micro-cloud Community module of the game, will be integrated into the social rankings, achievements, challenges and other functions.

Unlike most static charts, the micro-cloud community's rankings are defined and seen on a global scale, within a 30-kilometer radius, and friends ' rankings. More detailed and can be divided into daily, weekly, monthly arrangement. In addition, the user through the cloud community also provides a series of social movements, users can directly click on a user, see the user who have friends, what games played, how each game performance. Users can also use the portal to chat, challenge and add to their friends.

The micro-cloud community is clearly more functional than the well-known openfeint. "Micro cloud These designs have greatly enhanced the user's interest in the single game, helped to prolong the game's life cycle, and brought help to the operation." "Qi said.