Micro Cloud QI: Mobile game start-up cost is almost zero

The number of mobile games developers accounted for nearly 30% in 2011, according to data, which is close to 1 million. Today, the share of mobile game developers in the total number of entrepreneurs is still increasing. A few days ago, the director of an investment project in innovation Plant told reporters that the small and medium-sized mobile development team seeking to invest more and more, the number of these team personnel is generally not much, and the amount of investment sought is not small, millions of and hundreds of thousands of.

Micro-Cloud Coo Qi said, we see a lot of boutique games in the mobile market, behind the team only a few people, so the initial need for developers to invest in this is not much, if the use of cooperation with the platform, the initial cost of starting a business is almost equal to zero.

Three-person team is very common

The survey shows that since 2011, the proportion of large mobile internet start-up teams with more than 25 people has decreased in all entrepreneurs, while the percentage of teams under 6 is rising. This figure shows that the size of the company is not a necessary condition for mobile Internet development. Qi said that among mobile game developers, 6 of People's team is not small, micro-cloud platform has a lot of micro-development team only 2-3 people, a year can also achieve more than millions of profits.

"For product development alone, mobile games are not very difficult, some developers are not subject to mobile applications training, only some C + + or Java development experience, as a service platform, micro-cloud will provide these developers with development engine and free basic training, so that the cost of early learning and training savings. "Qi said. "The development engine can help developers simplify the development process a lot, not only shorten the development cycle, but also save additional human input." ”

The code to write mobile games is much easier than computer games, but mobile games are more types of systems, hardware equipment standards are not very uniform, therefore, the late development of system optimization and hardware adaptation has a larger workload. "Micro cloud Platform will help developers to complete the later adaptation and optimization, and based on operational experience to give reasonable adjustments to the game for the online operation of the foundation." "Micro Cloud Marketing director Zhang Zhixi said.

Operation is the big head cost

A development team called "hard cockroach" has told reporters that it has approached a number of investors in the hope of introducing millions of investments. "If we are only mobile applications, we will not consider the introduction of capital, but when it comes to the later operations of the product, there must be financial support." The development team leader said. "Channel to shop, publicity to do, we calculate the posting, if all add up, 1 million support a maximum of one year's time." ”

Micro-Cloud Qi that in the domestic mobile market, operation is very detailed work, and needs a wealth of resources and experience. According to the reporter understand, the current independent operation of small and medium-sized development team, usually equipped with 1-2 people to do operations, such staffing obviously can not support the tedious work items. So in small and medium teams, the operation of the project group as a chicken, many small and medium-sized team finally chose to give up the operation, to the platform to do.

Some midsize teams are also trying to get a lot of hiring done, but after spending a lot of money and manpower, it's not clear that business is improving. "This has to do with resource mobilization and operational experience." "Qi said. "The resources of the individual team are no stronger than the platform," he said. Experience, most of the platform enterprises have dozens of, or even hundreds well-known works of operation experience, for the time, manner and degree of certainty more accurate. Qi said that the micro-cloud platform in the partner development process will give professional advice, for the successful operation of the product after laying the foundation. More importantly, these services are free.

From scratch to year into 5 million

Qi said that in the micro-cloud platform, there are a lot of two or three development teams, they initially rely on the original savings to maintain the cost of development. Later, more is put into the cost of living. Qi that the most important development costs is human input.

"In the commercialization phase of the product, the concept of cost becomes more important--distribution costs, operating costs, promotion costs ... On a micro-cloud platform, these costs do not require developer commitment. "Qi said. "It can be said that in the development of equipment and technology based on a complete situation, developers only need to solve the problem of eating in the process of entrepreneurship." ”

The "one-stop" service model for micro-cloud has also spawned many developers from self-made to millions of. August 2010, Xue formally with the micro-cloud platform, he first listened to the micro-cloud suggestion, the Community module to add to the game, enhance the game's social, for the game online after the profit lay a good foundation. And then in the game's charge mode and game value and so on made a more reasonable adjustment.

"At first my idea was to design the game props for a fee, but the micro cloud gave more reasonable advice based on their operational experience--attacking weapons are paid for in-game, free of charge, and defensive-type weapons," he said. "It turns out that the advice given by the micro-cloud is very professional and effective, and in the course of the game, it not only ensures a constant interest in the game, but also a profitable point." Finally, Xue and a partner developed the game "last line of defense" to create 5 million downloads, 5 million yuan annual results.

Qi that developers are the core of mobile internet, such as micro-cloud services platform, hope to be able to ease the developers in the development process of financial pressure, more revenue to the developers, so that they can continue to launch excellent game works, stimulate the industry to flourish.