Micro quotient and electric quotient, how to go in the future

Micro Focus

A recent content is: "In My friend Circle shop (selling clothes selling watches selling bags selling cosmetics and so on) bosses, has been the end of the year, rent trouble you pay on time, thank you for your cooperation!" I wish you a prosperous business! "The micro-letter in the circle of friends crazy turn." Do you have to pay rent for a micro-business? What is the status of Ganzhou's micro-business? How to make the micro-business industry bigger and stronger? Recently, the reporter has conducted a visit to this.

1, the advantage: the input is very small spread quickly

December 10, Ganzhou Map Advertising Media Co., Ltd. General manager, Shanghai Micro-passenger to Jiangxi operations director Shihiangshen told reporters: "In the circle of friends, it is obviously a joke, but also reflects the current micro-business in the micro-trust friend Circle of running fire." It is definitely not rent to be a micro-trader. ”

It is understood that many netizens unanimously agreed this year the biggest focus of electricity business is not Alibaba listed, not the Beijing-East and Tencent strategic cooperation, but micro-business. Although the micro-business in the mainstream media rarely seen, but in countless circles of friends, micro-letter group surging.

The so-called micro-quotient, popularly said, is the use of the web3.0 era of the derivative of the carrier channels (including micro-trust, micro-Bo Electric, QQ, etc.) on the mobile end of the sale of goods merchants, many individuals as the main body. can use personal micro-letter directly open, can also register the public number, leveraging Third-party development platform to build micro-mall, from product display, price, order, logistics, security payments, such as a series of links, complete O2O transactions.

Shihiangshen that the micro-quotient has obvious advantages. First of all, it can break the regional restrictions, spread fast, and mobile to achieve a new breakthrough in sales channels. Second, do micro-business input small, low threshold, just individual behavior. It makes up for the traditional market and the electricity market channel fees, such as high cost, personnel management requirements, input cost recovery slow and so on, not only can quickly spread the sales channels, but also low-cost rapid advertising spread.

2, disadvantage: regulation is difficult to defend

"But the micro-quotient also has a certain disadvantage. Shihiangshen also said that the main channel of promotion is based on the current micro-trust circle, and the circle of Friends is a social platform, but also a private circle, most people in the circle of friends in order to take advantage of the time to use debris to understand the latest trends of friends, to narrow the distance between friends to see new things, Or use the time of fragmentation to learn and share. Release one or two product information, you may feel fresh, but the simple and repeated brush screen repeatedly, will arouse the disgust of friends, and then shielding or even delete their friends circle relationship.

"On the one hand, many unscrupulous businesses, using the micro-business channels of concealment, difficult to regulate, market chaos and other characteristics, production, sales of the mainstream market expressly prohibited products, or the use of good results, low price gimmicks, and constantly circle money, run, change the brand to circle money; In addition, some micro-business practitioners lack the common sense of laws and regulations, covet high profits and other reasons Also to some extent led to the ' three no ' product inflow. Because there is no entity shops, business address unknown, sales, usually by the shopkeeper personally door-to-door or take consignment way, and the transaction process most buyers will not ask for invoices, once the quality problems, will increase the difficulty of consumer rights. "Shihiangshen is worried about the micro-business mess.

There are also insiders believe that the micro-business market is a double-edged sword, do a good job not only for friends to bring genuine product experience, deepen the relationship with friends, but also to the employees to bring a small economic benefits. On the contrary, it is possible to harm friendship, some shoddy products will also bring physical and psychological harm to friends.

3, the current situation: small scale

Micro-friend "Happy Zhang Xiaojie" told reporters that many of her friends to do a micro-business. "Friends in the circle every day to sell cosmetics, overseas milk powder health care products purchasing, private cakes, insurance and other content." "Happy Zhang Xiaojie," said, "some do not need more information, I will be blocked, feel that may be used will go to see." ”

Many Ganzhou micro-friends have bought products in the micro-business experience, then the current micro-business industry in our city?

Shihiangshen told reporters, and most of the country's micro-business situation, Ganzhou's micro-business is currently mainly using personal micro-letter in the circle of friends to sell products, personal behavior of the small, did not form the industry scale.

At present, micro-trust friends online number of 5000 people, generally more difficult to form a particularly influential sales action.

It is understood that Ganzhou micro-business is currently selling products to cosmetics (especially mask), local specialties (such as Gannan navel orange), clothing, shoes and hats and other small amount of products.

"For the whole national micro-business environment, personal micro-letters sell better than the public platform micro-mall." This involves the micro-trust platform micro-business how to promote the problem. Shihiangshen said, "This also reflects the current micro-business industry has not formed a good ecological circle." and the micro-business really to do stronger and bigger, is bound to take the public platform this path. ”

4, suggestions: perfect self to the body

Shihiangshen also gave his own advice on how to do a good job of micro-business.

First of all, to make the micro-business bigger and stronger, only in the micro-trust to do the circle of friends is not enough. Have to establish their own micro-credit public accounts, to solve the issue of micro-credit security payments, strengthen the credibility and enhance visibility.

Second, for their own products must be operated from the quality and security, absolutely not to sell fake "three without" products. Practitioners also need to strengthen moral constraints, especially in the absence of clear laws and regulations, not indefinitely in the circle of friends to send ads, kidnapping friends consumption.

Finally, the micro-quotient can not be made into the electrical business. Electricity business is the business of doing goods, to goods as the center, and micro-business is the relationship between human beings, is a people-centered. Electric Business Times are in the pursuit of explosive products, as long as the product is good enough, the price is enough to attract people, can make the myth of explosive products. But the mobile internet era represented by micro-letters is the age of social intercourse, when your relationship with fans and relationships between people is the core of things. The key is to gain trust through relationships and sell goods through trust. The era of electronic business to pursue flow and access, whether it is the PC era or the app era, are to pursue the flow of imports, the pursuit of constantly pull new customers, the pursuit of becoming a portal. But social shopping in the micro-business era, the rules of the game changed, the pursuit of the relationship depth, you do not have to have too many customers, as long as the fans, the user's relationship to do deep, maintain the old customers, improve the frequency of purchase, to form a continuous purchase. At this time the relationship between the person is the core, the maintenance of old customers is the core, improve the rate of repeated purchases is the core.

Shihiangshen also reminded, from the consumer point of view, to be wary of falling into micro-credit mlm. At present there are outlaws, in the name of micro-business, the practice of MLM. Consumers must recognize the nature, not credulous profiteering, otherwise disastrous consequences.