Microsoft Chen Jingwen: Five years later, smartphone will become the mainstream of the market

July 16 News, Microsoft Mobile Division director Chen Jingwen in an interview with NetEase Technology, said, "Microsoft since 2006 launched the 3G smartphone, so far, in the global scope has been 55 different design of the use of Microsoft's smartphone, in the country, The total number of handsets, including today's listing, also reached 14, while Microsoft was the world's first handset-operating system vendor to support three types of 3G standards. IDC's data show that the financial crisis has affected global markets will fall this year, but the growth of global smartphones is clear, "from the current development, if we define smartphones that can be installed and use different software applications and services, then basically all will be smartphones in 5 years ' time." "If Microsoft WindowsMobile's growth in China over the past 12 months is 12 times times faster than the overall smartphone market in the country, as compared with IDC's data, Microsoft has long argued that China's smartphone market has great potential," Chen Jingwen said. It also confirms from the side that we made the right decision to enter this area seven years ago. "Data show that throughout 2008, the global windowsmobile in the entire smartphone operating system market share reached 27.92%, the increase is obvious." In the US market, which was almost swept by Apple's iphone and BlackBerry, WindowsMobile also gained 15% per cent of the market last year.　　But as Google launches its Android system, Nokia opens the Symbian system and Apple continues to launch a new version of the iphone, the global smartphone operating system will be more competitive. In 2003, Microsoft released its first version of the WindowsMobile operating system, a compact version of the Windows operating system that Microsoft developed specifically for mobile computing. WindowsMobile also bundled a series of apps developed for mobile devices, initially only HP, ASUS and other IT vendors installed WindowsMobile Pocket products, but subsequently, including HTC, Motorola, Samsung,　　Several handset giants, including LG and Sony Ericsson, have launched their own windowsmobile handsets. At the GSMA World Conference on Mobile Communications, held in Barcelona, Spain, in February this year, Microsoft has released its latest WindowsMobile6.5 version, and Microsoft CEO Steve Ballmer said that the latest version of WindowsMobile6.5 's smartphone will be officially on the market by September this year, and using this version of smartphones will be collectively called "Windows　　”。 It has been established that the same period will be issued WindowsMobile6.5 mobile phone manufacturers including HP, HTC, LG, Acer, Palm, Garmin-asus, ZTE, Telefónica (Telefónica), Japan SoftBank, SMartone-vodafone and Australia Telecom (Telstra) and other mobile phone manufacturers and operators. (Zhang) The following is a transcript of the interview: NetEase Technology: Today we are invited to Microsoft Mobile Division director Chen Jingwen.　　Chen always hello.　　Chen Jingwen: Hello. NetEase Technology: We know that today Microsoft will and ZTE released four 3G mobile phones, this year is China's 3G years, in addition to ZTE, Microsoft and many partners have launched a windowsmobile based 3G mobile phones,　　How many smart phones based on WINDOWSMOBILE3G now on the market? Chen Jingwen: We have launched the 3G smartphone since 2006, there are more than 40 kinds of smart phones in the world, in China, including the mobile phone listed today total 14, in addition to ZTE, we also with Dopod, LG, Samsung and other manufacturers to cooperate. [Page] NetEase technology: China's 3G market to now seems to have only started more than half a year, the market's main products or traditional functional mobile phones, smartphone seems to be in the world is a fast growing market, but in the domestic growth is not so fast,　　When do you think smartphone will become the mainstream model in China? Chen Jingwen: You talked about growth, and today I'm going to give you a chance to report that our growth in China over the past 12 months is 12 times times faster than that of IDC, so we think the opportunities in China are pretty big,　　In fact, this confirms that we were right to enter this area seven years ago. If there's a chance to sit down and talk about it, I think the term smartphone is not going to be very generic after five years because it's basically all smartphones.　　This is true if we define smartphones as having a very broad operating system that can operate different software applications and services. NetEase Technology: In addition to Microsoft, many manufacturers around the world are introducing smartphone systems, operators have begun to join the ecosystem, China Mobile recently and 10 manufacturers, they will soon launch a OMS system based mobile phones.　　For Microsoft, China Mobile has always been Microsoft's very close partner, China Mobile's launch of mobile operating system will affect the follow-up cooperation between Microsoft and China Mobile? Chen Jingwen: We don't think so, and we're optimistic about the partnership between Microsoft and China, and we think China Mobile may be trying to bring more choices to more customers. Let's put it this way, China Mobile last year launched the first in-depth customized smartphone based on the 2.5G is based on the WindowsMobile platform, based on TD launched the first deep custom smartphone is also based on the WindowsMobile platform.　　China Mobile business, including flying letter, but also with the development of Microsoft, we believe that in the next area, the opportunities of various vendors are very large. Of course, just now I have mentioned thatWith so many different vendors and so many different competitors, it turns out that what we started doing seven years ago is right, and now someone else is starting to follow.　　NetEase technology: In the global smartphone market, in addition to Microsoft, China Mobile, there are a number of established competitors, such as Nokia Symbian, Apple's iphone, Google's Android, in so many competitors, Microsoft's characteristics is where? Chen Jingwen: Microsoft's features come from two sets of points, one that we load on top of the WindowsMobile platform, which is actually a variety of advantages that Microsoft has accumulated over the long run, including mobile office, instant messaging, ie, and so on, In addition to our greater advantage comes from the very extensive development of ecosystems, so that windowsmobile mobile phones and WINDOWSPC development environment, the development process is exactly the same,　　With nearly 80% of developers in China already able to develop on windowsmobile platforms, we think this is our unique advantage over other competitors. NetEase technology: There is still a question to ask you, in June, Microsoft, a long-standing partner, Intel and Nokia, the world's largest handset maker, announced a joint effort to develop an open, linux-based smartphone system that they might define as a future mobile computing platform operating system for a new competitor　　, what does Microsoft think? Chen Jingwen: First, we have not seen the product, we are very difficult to evaluate, to see the child born later; another point, Nokia may be our competitors in a range, but also our close partners, such as Nokia in S60 and other products loaded on the WindowsMedia,　　Including the push mail technology also comes from Microsoft authorization, in this aspect, we and each manufacturer's cooperation relationship is a bit delicate, in some aspect is the cooperation, in some aspect is the competition, this also proves the next opportunity to be very big. NetEase technology: Thank you very much for your acceptance of our interview. Thank you.