Millet charm Clan Huawei "Three Kingdoms Kill" the future in the low-end mobile phone market big weather

This year, the Phantom of the market strategy, after the release of the flagship product, will also plan to release a product to cover the low-end market. The charm in response to Tencent technology, said that due to reduced production difficulties, its low-end products will likely be completely out of the market of Shanzhai machine. But the industry is still willing to believe that the charm is using different price range of products to intercept its main competitor millet, especially red rice to face the low-end market. Third-party analysis agency Canalys analyst Bishoga told Tencent Technology, in the past year, millet through the red rice, Huawei through the glory of the low-end market, which caused a great pressure on the charm family. Therefore, in the past only need to publish a product of the charm family in the selection of multi-line strategy, we must consider the low-end market, even if the lower price will be the long-term establishment of the brand impact. But the big picture is that competition for a price range has become so fierce that handset makers need to look for new growth as China's smartphone market slows. In particular, the smartphone has entered the middle of development, the manufacturers have to seize the market share, improve the user level. Products below 1500 yuan, in the past year, rival machine manufacturers mean that this is about 70% of China's purchase of the user's choice. At the same time, this part of the market, or even 1000 yuan below the market has long been the Shanzhai machine and some have faded out of the user's view of the brand occupied. Strong market demand and the absence of high-quality goods, will make the charm clan, millet, Huawei, and even Lenovo and other mobile phone manufacturers in the next product layout, low-end products are bound to become its shipments of important weapons growth. The low-end market enters the brand time compared to the European and American market high-end model competition different, the Chinese smartphone market starts to develop, its price range is sinking unceasingly. 2009-2010 thousand Yuan Market growth, 2011 600-1000 yuan Price segment growth, ultra low-end market in 2012 began to grow, which operator subsidy is the main driving force. 2014, the operator terminal subsidy structure adjustment and the increment market reduces, causes the ultra low-end market growth rate to slow down. At the same time, in the 600-1000-yuan price segment market, the main brand of mobile phone manufacturers have launched the Internet brand, while increasing cooperation with the electrical business. This allows the low-end smartphone market to be customized by operators into the brand era. In the open market channels, the charm and millet such as the accumulated user reputation of the manufacturers to enter, will further squeeze such as the sky language, pepper and other manufacturers of space. The reason is that low-end product configuration has been relatively fixed, and can provide differentiated user experience and services of the charm and millet is more attractive to users. Bishoga said that the mobile phone market is becoming more and more saturated, competition is more and more fierce, if manufacturers can not have their own characteristics, it is difficult to survive in the market. Not all manufacturers are suitable for low-end with the 4, 5 line City Market further excavation, as well as mobile phone replacement frequency, low-end mobile phone market relative to the overall will still have a certain growth space. Therefore, the product main mainstream market manufacturers will choose to enter the market. Third-party analysis machineConstruction IDC analyst Jian Jianmeng said, in order to be more rich product lines, and has a strong financial strength of the manufacturers will choose to enter. In the current market, in addition to the charm of the family, the Chinese Cool Alliance is bound to enter the market. But it is noteworthy that not all manufacturers are willing to cut into the market. Oppo told Tencent that it had no plans to enter the market at the moment. In fact, such as Vivo, oppo, such as the main music or image segmentation market manufacturers do not choose to cut to the lower end of the reason is that it is difficult to high-quality features to achieve low-cost products. A new brand is also said to consider the product experience and price balance. One added that the low-end products, although reducing the threshold for users to buy, but the product experience will be sacrificed, which does not match the market positioning. But some commentators believe that this is related to the initial publicity, since the start of the publicity has emphasized the positioning of its high-end products, the short-term introduction of low prices of products will affect their expectations in the minds of consumers. The price cuts of hammer phones have proved a crisis of opinion. Chip makers are hiding behind the rumors that the new Phantom is driving the industry, and the news is that it will use MediaTek's chips to design low-end products rather than Samsung Orion, the flagship product. On the MX4, the enchantment and MediaTek have cooperated to test water, or to introduce the relationship to low-end products at present. Because the latter's chip products have been widely used in the thousand machine and the following products. In addition, MediaTek's collaboration with Google on the Android one platform, or Google's responsibility to take on Android updates, has also attracted companies wishing to enter emerging markets to launch lower-priced low-end smartphones. But for the 2015-year low-end market, or because of Intel's kill, and Qualcomm's low-end expansion to trigger a new round of competition. During the Hong Kong Electronics Show this year, Intel demonstrated to its partners a 6-inch-screen smartphone, which sends a signal that Intel plans to gain new market share in the smartphone market and will launch a reference design for the smartphone market that facilitates the reduction of the production cycle. In this respect, there are intel insiders told Tencent Technology, its development of the Sofia Integrated Mobile system chip platform and the exhibition, Rui-core micro-chip on the low-end of the cooperation is to face the entry-level mobile phone market. The strength of Intel's push for this business can also prove important in the entry-level mobile market. Although the prospect of a merger of mobile chips and PC chips is unclear, it can be seen that if they subsidize their partners in the same way in 2015, they will be wooing some small and medium-sized handset manufacturers. Qualcomm disclosed at a recent analyst meeting that more than 470 Yu Juanlong 400 and 200 chipset-enabled LTE terminals are being designed and that their turnkey solutions shorten the terminal development time to 60 days. Qualcomm Technologies Executive vice president and QCT Co President Cristiano Amont said that early in the chipFabric and customer communication phase, the manufacturers began a lot of design work, this is unprecedented success.