Millet: First to the world training, and finally win the European and American markets

To see their own boss and idols, the Chengdu Millet family of several employees are difficult to conceal tension and excitement, although this is the second time directly and Lei meet.

November 31 afternoon, Millet Technology founder, chairman and CEO Lei in the Sands Forum office and Chengdu, "I see the next 20 years" large-scale public welfare activities after the "Daily economic news" reporter interview, talk about Millet technology development and the future, Tan Chen's personal experience and insights.

Although for the Millet science and technology vice President Li Vanchang Retreat Silicon Valley intention to be secretive, but Lei is willing to another Vice President Hugobarra (commonly known as Tiger Brother) to the front desk. In three years to the tiger from Google to Beijing, Lei seems to have been designed for millet "global Dream", and to recruit and then Gongchenglvede, lei bluntly, "We spent 1.5 time to persuade him (Tiger Brother) to join the millet, he agreed to hope to work in Silicon Valley, We used 1.5 to persuade him to work in Beijing. "The biggest factor in attracting him, Lei said," is the dream of millet globalization. Tiger is Brazilian, undergraduate and Ph. D. at MIT, and then working at Google, and being able to create a global company as great as Google has great appeal to him. He has achieved great success in Silicon Valley, and if there is a Chinese experience, it will be complete and challenging for his life. ”

Internationalization--First to the world training, and finally win the European and American markets

NBD: What are the new developments in the internationalization of millet? In the face of different markets, what is the difference between millet play?

Lei: We are now entering 6 markets, namely Taiwan of China, Hong Kong of China, Singapore, Malaysia, India, Indonesia. The first strategy is to gain a core advantage in the core market. We chose India, hoping to be the boss of India in three years, then enter Indonesia, Brazil, the world's big detour, and finally do Europe and the United States, in the world "rural siege city." First in the world market training, and finally win the European and American markets.

NBD: How are the plans for the plant and data center in India going?

Lei: In order to meet the needs of the international market, the first is to attach great importance to protect user privacy and promote data localization. In the future we enter these countries and the data are stored locally, which requires a process and we will set up a data center in India.

Second, to promote partners to set up factories in India, to achieve localization. We hope to use the Internet to shorten the channel, with the use of direct marketing model.

NBD: Will the international market plan to run fans and will the pricing strategy change?

Lei: We want to be able to stay close to cost pricing, where future profits come from value-added revenue from services, spare parts revenue, derivative income, and large scale revenue from mass production.

NBD: Will you continue to be a fan operator in the international market?

Lei: Of course. We go all over the world to start with a fan conference, today our fans have expanded to dozens of countries.

Product strategy-millet focus on three products, steady

NBD: Many users are concerned about millet computer and millet electric vehicles, millet has related research and development plans?

Lei: Millet focus on three product direction, that is, mobile phone department to do mobile phones, tablets, television departments to do TV and boxes, smart Home Department to do routers, other products are partners to do. We only focus on three types of products, millet or to do it, the existing several directions to the forefront of the world.

NBD: The future or insist on doing these three types of products, will not do more expansion?

Lei: We have a new product in the brewing, may still need time, but will firmly play firmly, the product of a good, each product area inside have a complete team step-by-step, down-to-earth to advance.

NBD: In the hardware eco-chain, many products of millet and other manufacturers to cooperate, how to ensure the balance of interests in the ecological chain distribution?

Lei: Adhere to the market principle, both sides feel that good cooperation is a balanced cooperation.

NBD: Recently the hammer phone has been referred to the supply chain problems, millet in the early stages of development have encountered the same difficulties?

Lei: Hardware start-up companies will be very large in the initial supply chain difficulties and problems, millet is the same, I hope we can survive this stage ushered in a large-scale day.

NBD: Facing the trend of hardware standardization, how will the future of millet guarantee the advantages of hardware?

Lei: The most important thing is to listen to the voice of users, and users to do products together, to provide customers experience a good product, this is the essence of the problem. I think the product is the key, Millet made 6 mobile phones, each cell phone I have spent a long time, fortunately where, not good where, I know.

Real problem-The most painful problem of millet is the continuous expansion of production

NBD: What is the sense of crisis in millet?

Lei: This industry has changed rapidly and everyone has a crisis. The pressure of millet stems from three questions: first, how to meet the growing needs of users. Originally one months sold 10,000 units, everyone said I hunger marketing, futures marketing, I recognized. Now one months to sell 6 million or 7 million units, we are still saying, therefore, our most painful problem now is the continuous expansion of production. Second, after expanding the production of more and more risk, how to ensure product quality? That's why I chose the Foxconn Foundry, and our second supplier, WA, ranked five globally. Third, how to accurately forecast sales. Since we have more than one product, we should consider how to improve inventory turnover. Customers want to buy at any time, inventory to be handled well. We are not the same as traditional mobile phone companies, the profit is very thin, to obtain a healthy growth is critical.

In various industries, the most competitive pressure is the mobile phone industry, product upgrades fast, all world-class competition. The former Apple Samsung, after Lenovo Huawei, are the top 500 enterprises, millet how to survive?