Millet is deviating from the "focus" tips?

Legend has a bird that can fly over the forest, because there is no foot, no rest, no end, only the choice to fly, there is no non-stop flight. When you are tired, you can only rest in the wind. A bird without a foot can only land once in his life, and that is when he dies.

Using a legendary bird to describe the current millet may not be appropriate, but the status of millet is indeed a bit like this legendary bird, it can not stop, can only keep flying down, is their own desire or physical "disability" is not important, it is important that it has been flying, and "end" where, Perhaps Millet and lei do not know.

From the 99-dollar millet handle.

Male test six months, millet handle finally at the beginning of this year, the price of 99 yuan, this Bluetooth handle support millet TV, millet box, millet flat, millet mobile phone, suitable for the vast majority of Third-party video game Hall.

This is the Millet relay cell phone, tablet, TV, hand ring, router, purifier, mobile power, after a new member of the Millet family, the future of the family of millet will continue to expand, who do not know where the end, the millet bear is a stop, can not stop the capital dream.

In the game handle the eve of the outbreak, as the country's leading hardware into the internet company, Millet did not let this product reason, and this is still in the millet focus on creating interactive entertainment ecosystem under the premise. Millet can use the handle to connect its TV, mobile phone and more interactive entertainment projects that may appear in the future.

Also, it is important to note that the business model of the millet handle, in a sense, and millet mobile phone has a natural similarity. Handle can be free, 0 gross profit, or even a slight loss of sales, less than the handle, can bring a higher value of individual users. And this with millet set up a platform, through MIUI profit, give up the model of the hardware profit is consistent, compared to, the handle more perpendicular.

Therefore, from the commercial point of view, the entry of millet is no problem, but the question is, the millet into the game handle this just started industry is good or bad?

For millet, the handle to make money or not, No Care, it is large manufacturers, profits can be changed from elsewhere, but also can be static handle industry really perfect. Therefore, the price of millet can be sold to 99 yuan, or even the future may be lower, but what about the start-up companies? Millet This is forcing these startups to follow its rhythm.

However, we have not thought that these startups, is to dominate the direction of the development of the important existence of the industry is more innovative construction of the existence. And the giant millet is only a amateurs character, the worst result, Pat Butt away is, no impact on their own.

Millet do handle the first intention, and do TV, is for their own millet User Service, for their own mobile phone users, millet in the handle of the suitability of the millet mobile phone on the inevitable superiority, but in other mobile phones are not necessarily. According to the author of the blasting material, initially, the millet handle is the perfect support millet mobile phone, but in the latest promotional copy, Millet began to remove the phone from.

In other words, for millet, the existence of its grip is only for the ecological services of a product, its center of gravity will not be pressed on the handle, but conveniently and for it, obviously in the focus and professional degree will not be too much effort.

Such duplication is not the industry's lucky. Besides, will it bring good results to millet?

Millet is deviating from the "focus" tips?

The result is often not very good, why? or focus.

Borrowed some time ago Zhou has written a "why a department of large companies but small companies?" the article, which mentioned: Small companies the biggest advantage is that the team is small, but if only one thing, only dry a product, only one function, mobilize all the manpower, can do the ultimate. Large companies have too many business, weekly meetings, and some departments may not be able to line up the top 10. Large companies have infighting, strife, like in the film, they do not support each other. A big company seems to have more money and more people, but because the company is big, it is more daring to gamble.

Millet, in the end is the "focus on the ultimate fast" of the seven-word tactic or will the overall flowering of the product direction is not caught?

After the success of the millet mobile phone, we saw that Millet began a great leap-forward expansion.

In the Hardware field, Lei is one of the partners in the Shun capital successively invested more than 30 hardware projects, and intelligent hardware companies mainly. Purple Rice (Millet mobile Power), Huami (Millet bracelet), Zhimi (air purifier) has been born.

In the content and service areas, Archie Art, excellent soil, thunder, Jinshan Software, West Mountain, China policy film and television have joined the chariot.

In addition, for example, the United States, nine health care ... Millet on the front can be said to pull longer, but this seems to lei on the fame of "focus, extreme, fast," the seven-word tactic is inconsistent.

Of course, some people will say that the core value of millet is the service of good millet users, rather than making mobile phones, but what we can see is that now in fact, in the 2014 Millet long front, as a stronghold of the mobile phone business is no longer unbreakable.

Huawei, the charm family and other domestic handset manufacturers in 2014, and the gap between the millet is gradually narrowing, millet is a succession of such as the point of glue door, the box door.

And on other fronts, the millet router was exploded with wire as the antenna material, air purifier is accused of plagiarism, television is the music of the press, the handle launched the market has already been UC, new swimming occupy public opinion and so on, Millet's "focus, extreme, fast" seems to be gradually away from, what we see is a gradual bloated, "bug" Frequency of millet.

And this is not the end, millet will continue to bloated, if not an accident, as long as it can be intelligent products, millet will be involved.

All of this stems from Millet's own positioning-"an internet company."

Millet Bubble Energy Bearing geometry

In Millet's latest round of valuations, the value of millet has stood at the 45 billion-dollar mark, and in 2012, when the millet valuation of 4 billion dollars, we still exclaim incredible. In less than two years, the value of millet has climbed a straight line, which is 3 times times that of Lenovo, and is not valued at the premium of a hardware company.

Former Forbes Chinese Vice editor Yin Seng in an article that the key to Millet's entire business model, is that users must have a strong reliance on their products, otherwise its value will be greatly devalued, and rely on the final may come from the Millet Platform exclusive service.

Based on this, you use the mobile phone, television, air-conditioning, refrigerators, washing machines, stereos, cars and even houses should be millet, you see the film and television, listening to music, reading content should also be millet.

This is Millet's ambition and dream. So millet is destined to continue to expand the product camp, continue to move forward, it can not stop, also cannot stop, it must be the attitude of the hundred meters race to complete a marathon even two of the schedule.

No matter the capital side, or millet are clear, once stopped, will not run again.

This is like a bubble, before the final rupture, no one knows how much pressure it can withstand, people only see the bubble continues to grow bigger, but it is coming to the tipping point is turned a blind eye, but if not continue to preach, the bubble will shrink.