Millet Mobile: Karate under the Internet thinking

Wen/Our correspondent Jing is known as the most shocking TV shopping in the history of the spring train ticket sold 3.95 tickets per second, and rice noodle mouth the most difficult to rob the millet mobile phone, sold 111.11 per second. Many netizens protested in the forum, that the behavior of millet is really unbearable, selling let everyone see not touch futures, even the people's Daily also blamed millet company users as monkeys play. is not when the monkey play, only millet themselves know, but the unique supply chain model actually help Millet became the "Fortune" (Chinese version) of the 2013 most admired Chinese companies, and become the list of the youngest ever listed companies. His family, Lei, is also in the pocket of the trophy for 2013 of China's annual economic figures. In 2013, the value of millet reached 10 billion dollars, surpassing Nokia and BlackBerry, after Tencent, Baidu and Alibaba in China's internet sector. In the third quarter of 2013, in the Chinese region's Android camp, although the millet shipments only half of Lenovo, but in the sales share, the millet phone has surpassed Lenovo, become second only to Samsung, the fastest growing mobile phone brand. The Lord served the good, ye finally how will not give you some money. Lei is known as the one thing that cannot be lost. MIG's first-generation millet phone was released on August 16, 2011. Then Millet Mobile Youth version, 1S, 1S Youth version, millet mobile phone 2, 2S, 2 A, red rice mobile phone, millet mobile phone 3 are very high attention to the advent of, this period, the mobile phone configuration constantly upgrading, the only constant, is the millet tactics. Millet's organizational structure is very simple, basically divided into three levels: seven core founders-Department leaders-staff. In addition to the seven founder positions, others are collectively called engineers, the advantage of this flat management is that employees do not have to consider too many complex things, no team interests, focused on what to do. In millet, the emphasis on others as the first thing, the importance of responsibility. For example, I finished the code, must be another engineer to check, other engineers busy, but also must first check my code, and then do their own things. Lei the flat management of millet with the help of a small restaurant that was lined up. In Lei view, the small restaurant into a sign of success is there is no one queue, millet is to do a queue of small restaurants, the first is because this restaurant is the general chef is the boss, and the chef every day in the store stare, with a lot of regulars are friends. Second, he has a strong ability to say that it is more important to make the product well than to make more money. Li Vanchang first time to take down the marketing task of Millet mobile phone in May 2011. Drawing on the early visitors ' experience, Li Vanchang developed a one-month national core road sign plan costing 30 million yuan. For 1 million units worth 2000 of mobile phones, 30 million yuan of marketing costs are not much. But when the plan in front of Lei, he said to Li Vanchang: "You do MIUI when not spend a penny, do mobile phone is also able to do so."The forum to do Word-of-mouth is Li Vanchang has been confirmed the most effective, the least expensive way. In the early days of doing MIUI, Li Vanchang to find someone to register hundreds of accounts, every day in the forum post, and finally pulled 1000 people, from which to choose 100 people as a super user to participate in MIUI design, development and feedback. Spread by word of mouth, the second week 200 people, after 300 people, 400 people ... MIUI's team grew. In the 0 budget forced, Li Vanchang once again come up with the killer: to the forum to do Word-of-mouth. He established the Millet Mobile Forum, in the Forum has several core technology plate: Resources Download, beginners, millet college and so on. Today's Millet forum is the base of millet marketing, the current total user reach 11.49 million, the Daily post volume of more than 100,000, the total number of posts 160 million. The second battleground chosen by Li Vanchang was a booming microblog. According to Li Vanchang at the outset, Weibo only remembers the role of customer service, but later found that the publicity effect of Weibo is surprisingly good. Forum + micro Bo This new marketing tool has become a killer of millet weapons, and the shooting object is a loyal vermicelli millet.