Millet technology and Lei are encountering an unprecedented crisis of trust

Once by rice noodles to hold the altar of millet technology and Lei is experiencing unprecedented trust crisis. The internet marketing Company is famous for the siege of public opinion, and the siege of the object is all-round, both the product of the accusation, there are questions about integrity, in addition to the legal infringement of the boundaries of the definition.

The accusation of millet science and technology mainly concentrates on the following several aspects:

1, content infringement. In October 2013, Youku Potato Group has sued Millet company in Haidian Court, requiring millet company to stop infringing action immediately, make public apology and compensate for loss of 5.1 million yuan. The Haidian court has accepted the relevant request. Millet box suspected of "Beijing Youth", "Love Apartment 3", "Chu-Han legend" and other 10 repertoire infringement.

2, millet hardware is suspected of patent infringement. October 2013, with the Chau Electronic said, the millet box to the remote control (or mobile phone) operation box, can use the remote Control menu keys to invoke more user-related items, suspected of violating the 2007 application of the "set-top box and set-top box remote control operating system and Methods" (ZL No. 200710073318.2 patent). The Shenzhen Intermediate People's Court was filed on October 15.

3, futures issues. The report on Millet futures has been very much, I do not want to discuss. In particular, millet has copied the practice from mobile phones to television.

4, phone fire. Micro-blog exposure to a millet 2S mobile phone in the package of spontaneous combustion of the photos, in this, millet company official Weibo replied that the accident and mobile phone does not matter. The remark was resented by netizens.

5, marketing fraud. Recently, the Internet published a lot of snapped up the source code of the Web page and pointed out that there are huge loopholes and fraud, for the above accusations, millet technology has not produced convincing evidence.

6, malicious competition. October 12 noon, Millet Forum Administrator to release the "Jiangle as a description of shielding words" announcement, for this will be "music" as a forum shielding vocabulary, and deleted all the relevant posts and music.

Not only millet, the industry for Lei is also a lot of accusations, for example, online has a post "Lei said the lie", including millet do not do in the low-end mobile phone, 4.3 inches screen is too wide, so the millet generation with 4-inch screen.

A crisis for millet technology and Lei is spreading online, at present, Lei and millet face the problem is mainly three aspects:

1, image crisis. For example, TV content infringement, millet science and technology to the responsibility of its own partner Internet television license maker Icntv. Analysis that millet TV should be through a lawsuit to prove that they are not wrong, rather than simple buck.

2, trust crisis. The blame for millet futures has been there, and it's not a fatal mistake to have limited capacity. However, online for millet marketing fraud accusations, if millet can not solve this problem, then the industry for the millet buying myth will be shaken.

3, Product crisis. Millet products have been known for price-performance, but from the current case, cost-effective product users to buy more difficult, but also deep in the patent infringement storm.

With counsel and expert comments:

Beijing Bar Association consumer Rights and Interests of the Professional Committee director Chu Baochang in the telephone line, said that the millet stolen cool content of the right to disseminate information on the issue, the domestic has a "information dissemination regulations", millet box as a transmission of the party, it has the right to disseminate infringing content? As a terminal it should at least be disconnected from the provision of relevant infringing content.

Chu Baochang For example, Internet users upload infringing video to the video site, then this video site is also responsible. Similar to the truth, video site for others to provide the infringement content to control, millet also has the responsibility to not let users see infringing content.

Home appliance expert Liang that, millet about the box is not responsible for the argument is pure sophistry. Millet is a box of products of the profit side, since the choice of bundled content so millet must choose the legal content.

In addition, for the same Chau prosecution of millet, Chu Baochang, for the software infringement and patent infringement, patent owners (with the continent) have the right to claim, but, whether the infringement should be identified by the relevant departments, because the television industry in many aspects of the same, especially the appearance and so on.

Liang also believes that the set-top box industry has existed for many years, after entrants will meet patent barriers. Although this patent barrier is not high, but the use of patents to pay for the patent, millet should face their mistakes.