Millet vs le view who will be in the TV game heights overlooking each other

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Introduction: Millet Game Center Month active Users 300.04 billion, 2013 joint operation of more than 500 products, February 2014 platform income of more than 50 million. In addition, from the Millet Game Center Download volume, 92% for stand-alone games, 8% for online games, but 8% of the online game contributed 80% of the income.

End-trip, web games, and the saturation of mobile games provide a chance for video games. PC-side game into the peak, although the mobile game started late, but also quickly become a Red Sea market, and PC and mobile phone compared to the TV end just kicked off.

Video games have not really come up, the game of video games this battle has already sounded the war drums. Le Vision and Millet launched the network television, has been from the function, price and so on, began hand-to-hand combat. In fact, there are many similarities between millet and music, the most obvious is that both have adopted the same sales model, to channel, to the network of direct marketing to both have a relatively considerable price advantage.

It is understood that the Millet mobile phone 2012 Total shipments of 7.19 million units, sales (including tax) amounted to 12.6 billion yuan, 2013 year sold 18.76 million mobile phones, 2014 Years a quarter sold 11 million mobile phones, the 2014 Powder Festival sales of 130多万部 mobile phones. Millet TV and millet mobile phone, product sales in the rapid rise in the meantime, still in short supply of the seller's market.

And put the video in the first place the game in the second place of the music, also good performance, le TV super TV X60 Open, only 49 minutes 10,000 is snapped. And 10,000 sets of 39-inch video TV Super TV S40 in the Le View mall for 82 minutes is snapped. From the beginning, the millet and music, the first drum, has been close to hand-to-hand combat price war, 2999 of smart TV competition price.

So, what are the advantages of millet and music depending on how to do video games? Please see below:

Millet: I have rice noodle Moon platform over 50,000 game Center

Millet Game Center released at the end of September 2012, according to the game Teahouse understand, Millet Games Center month active users 300.04 billion, 2013 joint operation of more than 500 products, February 2014 platform revenue more than 50 million. In addition, from the Millet Game Center Download volume, 92% for stand-alone games, 8% for online games, but 8% of the online game contributed 80% of the income.

February 2014, the industry was set up millet millet Mutual entertainment, its business including rice chat, games, video and other plates of the news has been confirmed, which means that millet under the "troika" in the content of the structure of the expansion. Games, Millet Mutual Entertainment, the first business, the fastest and most feasible "cash cow" will be millet firmly seized.

In 2014, after the formation of Millet Mutual Entertainment, the game as the first business, while the video game industry quietly to build and expand. Millet is playing in the upper part of the video game, a big picture. Joint venture established research and Development company: Chengdu West Rice Technology Co., Ltd. Millet and Western Hill Habitat joint investment focused on the development of video game products company; TV Payment: Millet TV has been embedded in the payment system of millet TV; video game handle: The game is expected to be introduced at the end of the year; TV experience: This year will launch a video device.

First, IP sensitivity. IP here, in fact, more focused on the network novel IP, with a stylish atmosphere of the IP.

Second, 80% opens in WiFi environment, the game stays for a long time.

Third, the package of small games and lighting games, compared to catch users.

Four, the cock silk player Many, is small r mostly, the whale player is few.

Based on the above 4 features, you can use the Millet mobile phone gamers do such a generalization, "rice noodles" life/study/work in the WiFi-covered place, compared to other hand-play home, free time is more complete, will pay for the game, but the vast majority of small r, more willing to use more game time to enhance the hero battle effectiveness. " It's a group of people chasing fashion, but planning to spend, with limited economic and lifestyle habits that make them more willing to spend the weekend and at home at their own disposal.

Therefore, in view of the "rice noodles" to the high loyalty of millet, millet mobile phone users to buy Millet TV is a big possibility, and "rice chat" to "rice noodles" purchase millet equipment, also opened a green channel; Millet mobile phone and millet TV connection, become its video game player is also very likely; Millet Mutual entertainment encourages hand tour manufacturers will mobile games to the television.

Music Vision: I am technically strong outside the film and television, program IP

Compared with the construction of millet, le Vision is also to create a complete ecological chain, including platforms, terminals, applications, in the terminal music to create a TV screen operating system.

The video is put in the first piece, and the second one is the game. Several links in the eco-chain are being prepared for the game. Platform plus content, plus terminal applications, four links for music and vision of the eco-TV to create the original eco-platform, can provide a lot of game manufacturers basic services. For example, game video Raiders, open access and so on.

And in the video, music in the book when the script and novel, got some of the works of IP licensing, such as some sports and Sheng and other TV dramas, some of which can be as a game of popular IP development into a game. Relying on "where the father goes" this program fire "where the father Go" hand tour, is a good example.

Now, the game on TV, more for the transplant game, and more from the mobile game transplant, this has a series of problems, the quality of the game and the game experience. In the terminal aspect, the hardware platform adopts the fully open mode and makes a lot of optimization. The TV screen is large, the video remote control itself supports the default standard on the remote control device to support these capabilities, is the original use of mobile phone sensors to achieve the ability to manipulate. Le visual control level is also dedicated to the game handle general SBK, directly with the handle play a lot of games, but also with a sense of manipulation, game transplant becomes simpler.

In order to meet the resolution requirements, the latest TV screen to achieve the resolution of 4K, but also added some new functions, input 3D function. 3D games, put on 3D glasses, will greatly improve the sense of the game and the scene performance effect. In order to better performance, le Vision in the CPU content to do some strengthening, memory capacity has done a great increase, so that more cool games on top can run.

There is little to pay for television. The application platform includes not only the game center, but also the relevant APIs and SDK for the developers, as well as the user-related, advertising-related things. Even in developer game development, the music field of work, the application platform has a tool-related tools, some SDK support makes it easier for game makers to develop game TV version, improve the entire platform of the partitioning mechanism.

In general, the layout of the video game on TV is relative to the millet, but also has its own advantages. You have "rice noodles", I have IP; you have "rice noodles" I have a sound television payment, technical support and user base; you have "monthly income over 50 million platform", my application platform is also very cow.

Summary：

Undoubtedly, with the popularity of intelligent television, video games will usher in a round of outbreaks, as a family entertainment center an important content. However, the limitations of video game users, geographical limitations, will not appear like a hand tour, the rapid expansion of the player base to bring the expansion of the market, the flow of skip growth.

For US 90 ago, we first contact the game is on TV, but after the popularity of Smart television, the game can return to TV, to play a big question mark. Fast-paced lifestyle, so that we can not spend too much time on video games, the internet era, let me prefer to spend time at home to play computer. Perhaps, after the family more people, this pattern will be broken, and then ushered in the outbreak of video games.

No matter how limited the development of video games, the potential of video games is unanimously recognized. Millet and music video, is the layout of the outbreak of video games, the game as the focus of building content, in their own way to seize the user market for Smart TV, but also in their own practical action for the game manufacturers bypass building road, regardless of who will be in the video game at the time, they have been in the field of video games ahead a few strides. In the future of the video game field, millet and music, or will become video game manufacturers, competing access platform.

Imagine, the television payment way perfect, the television game up, the millet and the music sees the smart television in the domestic user to form the formidable camp, assumes is 5% channel fee, also happy joyful. And for mobile game manufacturers, this is not a good thing.