Millions of readers to join in the new economic model of the network to reproduce the literary value

"Science and Technology" August 21 News, recently, in the http://www.aliyun.com/zixun/aggregation/36585.html "> in Chinese online one ID for" character base "readers spend 100 million yen to join the well-known network writer" Dream Machine "The new book" The Star of the galaxy. This huge, such as the value of 1 million yuan, became the network of literature to date the most generous. Only a fanatical reader of the Sham support, the author will be able to obtain high income, in addition to the author's deep knowledge of literary creation, the new economic model of network literature on the literary market value of the innovation and impact can be seen.

The decline of traditional market causes readers to lose two

In the traditional literature book market, like "The Star of the Galaxy" to obtain millions of yuan such as the normal fee of the extra income, for most authors are difficult to achieve. In recent years, as the book market has become more and more depressed, the reader's desire to purchase books to reduce the author, especially the new generation of the author's income significantly reduced or even difficult to survive, a sharp decline in the number of newly-created authors also led to a significant reduction in the number, which further exacerbated the loss In addition to the traditional literature market, there is no real communication channel between the reader and the author, the author unilaterally creates content, the reader unilaterally accepts the content, there is no real interaction, the deviation between the work and the user's appeal is also getting bigger and greater, and the difficulty of the new writer's foothold is increased, Eventually the entire literature market plunged into the unhealthy oligarchy of a handful of famous writers in the past.

This dual-lose situation let the book market into a dead circle, the author's living space is getting smaller, the quality of the work is not guaranteed, can attract readers of the new book is also reduced, lifeless decline situation difficult to turn. On the other hand, network literature with the network era of the new ecological model, it appears vibrant, full of opportunities.

Network literature breaks the communication barrier and reproduces the new value of literature

The convenience that the network provides to the contemporary society is self-evident, the life pattern of the network age pays attention to convenience and high efficiency, also pay attention to exchange and interaction. The reading habits of readers in the new era with the rise of network literature sites such as vertical and horizontal Chinese network, starting point network and so on, from the content acquisition speed, the acquisition cost as well as with the author's exchange, even is the reader's exchange, compared with the traditional entity book market has incomparable superiority. The network Literature user group is expanding rapidly, its operation means also become more flexible than the traditional entity book market.

For the entity book, the author completes the entire work, the publishing house edits the book, spreads the distribution channel to play the advertisement to play the list, then is the profit sharing. This mode of operation has been unchanged for decades and its closeness has made it difficult to change, leaving readers and authors miles apart. And for the network literature, the author and the reader's communication platform is very rich and convenient, and the work is the creation side of the publication, with the reader group of in-depth exchanges, creation can also be rapidly adjusted according to market demand. From the point of view that the reader agrees that the work is a good one, this quick response to the reader's creative model is obviously more open than the traditional way.

Vertical and horizontal Chinese network is a platform for the author and readers to provide a good interaction. In the vertical and horizontal, each author has its own strong fans, such as dream machine readers known as "God Machine camp", they often communicate with the author, put forward their views on the work, which will also help the author to get creative inspiration, so they have a very deep feelings, "character of the lattice" This is the one with the dream machine for many years old fans. In order to support favorite authors to the top of the list, this time is more than million, although it is a case, but in the Chinese language platform fan readers for the author of 100,000 Yuan is not uncommon, it is enough to prove the relationship between the readers and the author of the parents.

With the introduction of a supportive model, readers have also changed the way one-time sold in the past. Although the author's income and the market value of a literary work are still reflected by the reader's purchase, the value is no longer limited by the model of sales x, but by the willingness of the reader to pay for the work. This not only eliminates the blind purchase of the formation of water, but also maximize the work and the author of the value of the reader's mind.

In the network literature mode, the distance between the author and the reader is greatly shortened, which helps the author to truly create the works that the reader likes, and its value is truly embodied by the reader's support. In the Chinese network and other online literature Web sites, respect for the readers more and more popular, and the higher the reader identity of the author of the greater the gain, forming a virtuous circle, so that the author and the reader closely linked together.

Online literature has renewed the value of words

For a long time, the income and survival status of the writing workers are very unbearable. Low remuneration and high cost of creation are the moat gap that blocks many creators. But for the writing worker, the spirit satisfaction that comes from the reader identification, in the traditional mode of operation also lacks serious. The famous writer may be the scenery is infinite, but most practitioners actually have a very low narrow and no sense of satisfaction in the space.

Network literature reduces the author's creation threshold, and as mentioned above, the mode of publishing on the edge of creation not only makes the work more accessible to the reader, but also adjusts the direction of the readers because of the feedback of the reader. To the reader, this kind of communication with the right author and the viscosity of the work participation sense are not available in the traditional market. So while the million-dollar supporters are only an example, it is only this model that gives readers a powerful appeal that can give birth to such a fanatical author. In order to make their favorite works to get their rightful place, the power to "join" with all their efforts must not only come from the charm of the work itself, but also through the recognition of two-way communication to achieve this catalyst.

Both the author and the reader, they all need the spiritual level of satisfaction, and the two-way satisfaction of the formation of a virtuous circle is also the advantages of the network literature mode. Now the Chinese network of support platform for the emergence of the network literature industry's first million yuan bounty, but in this case, there are a large number of hundred yuan, thousand yuan, million to support the numerous authors tirelessly to create readers really love the works.

Network literature in the vertical and horizontal Chinese network such a platform under the operation, to maximize the value of literature, so that the author can through his creation of the word and real benefit, finally let the whole network literature market full of vitality.