Ministry of Commerce: speeding up the construction of rural market system and enlarging rural consumption

Review of current business situation series on speeding up the construction of rural market system and enlarging rural consumption (Ministry of Commerce Department of Market Construction) rural consumption market is an important part of China's consumer market. Under the background of the current international financial crisis, it is of great significance to expand rural consumption in rural areas to enlarge domestic consumption demand and maintain stable and rapid economic growth.　　In recent years, with the support of a series of countries supporting agriculture and benefiting farmers, our country's comprehensive agricultural production capacity has been improved, the rural social economy is developing rapidly, the peasants ' living standard has improved markedly, and the huge potential of rural consumption market has been gradually released, which has become an important impetus for the development The scale of rural consumption market is expanding continuously. 2008, China's rural consumer goods retail sales of 3.5 trillion yuan, an increase of 94.1% than 2003, peasant households per capita annual living consumption expenditure of 3660.7 yuan, increased by 88.4% than 2003, rural residents per capita annual food, clothing, household equipment supplies and services, communications, Education and entertainment, health care expenditure of 1598.7 yuan, 211.8 yuan, 678.8 yuan, 174.0 yuan, 360.2 yuan, 314.5 yuan and 246.0 yuan, increased by 80.4%, 92%, 120.1%, 113%, 121.7%, respectively, in 2003,　　33.4% and 112.4%. The rural consumption structure is gradually upgraded. In 2008, the Engel coefficient of China's rural residents was 43.7%, which was 1.9% lower than in 2003, and the proportion of household equipment supplies and services, traffic and communication, and health care expenditure was 11.5%, 2.9%, 6.1% and 4.2% respectively in the rural households.　　Increased by 1.3, 0.2, 0.7 and 0.4% respectively in 2003. 2009, the rural consumer market growth rate further accelerated, the first 4 months of rural social consumer goods retail total sales of 1.3 trillion yuan, an increase of 16.9%, than the total retail sales of urban consumer goods growth of 2.8%, the first increase over the city. The pulling effect of rural market on the national consumption market is further enhanced. But from the point of view of circulation, there are still many problems to invigorate rural circulation and expand rural consumption: On the one hand, the poor rural consumption environment restricts the release of farmers ' consumption demand. From the point of view, although in recent years the national implementation of the "million Village Thousand Township market Project" in the national cumulative construction of 260,000 farm houses, but currently only covers 49% of the township and 33% administrative villages, the traditional "pop", the commissary is still the main body of China's rural retail outlets.　　From the point of view of logistics facilities, the rural commodity logistics cost is relatively high because of the large number of rural market, the wide range and the long line, and the lack of the rural logistics infrastructure in our country for a long time. On the other hand, the low level of peasant income restricts the increase of farmers ' purchasing power. In recent years, the level of farmers ' income has been increasing. 2008, China's rural households per capita net income 4761 Yuan, an increase of 81.6% from 2003. But the income gap between urban and rural areas is growing. In 2008, the absolute gap between urban and rural residents ' income was 11020 yuan, which was 88.4% larger than 2003. At the same time, the gap between urban and rural consumption is still expanding, the total gap between urban and rural social consumption in 2008 is 3.1 trillion yuan, which is 125.9% larger than 2003.　　Since the financial crisis, a large number of migrant workers return home, farmers ' non-agricultural income growth pressure further increase. In order to invigorate rural circulation and stimulate rural consumption, under the current situation, the business sector aims to accelerate the construction of rural market system and expand rural consumption as the goal of "keeping growth, expanding domestic demand and adjusting structure", with the "Thousand Village Market Project", agricultural products "agricultural super butt", "Double Hundred Market Project",　　We should improve the rural consumption environment, improve the rural circulation infrastructure, promote farmers ' income and stimulate rural consumption. First, we should promote the "thousand Village and township market project" to improve the rural consumption environment. 2009, the National planning and construction of farm shop 150,000, rural logistics Distribution Center 1000, and further expand the coverage of farm shop, strengthen the function of rural commodity distribution center, increase the distribution of rural goods, reduce rural logistics costs. Promote the "Thousand Villages" network and agricultural materials, telecom, medicine, postal and other networks to improve the integrated service level of farm Shop, guide the design and development of production enterprises in line with the characteristics of farmers ' consumption demand, packaging simple, low-cost, good quality and full-featured products to meet the needs of rural residents consumption; encourage "thousand villages"　　Contractor enterprises to use farm stores in the countryside to send industrial products to the purchase of agricultural goods into the city sales, promote the circulation of agricultural products. Second, invigorate the circulation of agricultural products and promote farmers ' income. On the one hand, actively develop agricultural products "agricultural super butt". 2009, to guide large-scale supermarket chain supermarkets, agricultural products circulation enterprises and agricultural products professional cooperatives docking, the establishment of direct procurement base for agricultural products to help farmers cultivate their own brand, the construction of agricultural products from the origin to the supermarket cold chain system, logistics distribution system, rapid detection system, to promote the convergence of production and marketing.　　On the other hand, continue to implement the "Double Hundred Market Project", in 2009, in the key production and marketing areas of agricultural products to build and transform 200 agricultural products wholesale market, support the wholesale market of agricultural products cold chain, quality safety traceability, safety monitoring and other implementation of construction, improve agricultural infrastructure, improve agricultural product circulation efficiency Third, to improve the distribution network of products in the countryside to stimulate rural consumption. In order to improve the quality of life of farmers and expand rural consumption, the State has implemented a series of farm appliances to the countryside, car motorcycles to the countryside and other projects. The implementation of these projects has played an active role in activating farmers ' purchasing ability and speeding up rural consumption upgrading. However, due to the lag of the construction of rural market system in our country, the product circulation network in the countryside is not perfect, which restricts the further exertion of the policy function to some extent. 2009, the Ministry of Commerce will carry out the countryside product circulation network construction in the country, supports the home appliance to the countryside and the automobile countryside enterprise constructs the countryside productSales outlets, logistics distribution system, after-sale service system and information system, standardize the rural product circulation channels to ensure product quality in the countryside, improve circulation efficiency, reduce circulation costs, improve the level of service to farmers. Perfecting the circulation system of agricultural materials and promoting the development of agriculture. Farmers are both producers and consumers, in addition to the daily life consumption of farmers, as well as agricultural production consumption expenditure, and agricultural production is an important component of farmers ' productive consumption. In order to perfect our agricultural circulation system and create a good environment for farmers ' production and consumption, in 2009, the Ministry of Commerce joint Development and Reform Commission, Ministry of Finance, Agriculture Department, Supply and Marketing office and other departments to increase the support of agricultural circulation system, in some provinces and cities to carry out the construction of agricultural circulation system , focus on the construction of smooth and efficient, honest and safe, reasonable layout, advanced trading methods of agricultural circulation system.