Mobile commerce is about to usher in the spring of development

Social electronic commerce refers to the phenomenon that the social elements of attention, sharing, communication, discussion and interaction are applied to the process of e-commerce transactions. In particular, from the perspective of consumers, social e-commerce, not only reflected in the purchase of consumers before the shop selection, commodity comparisons, but also reflected in the process of shopping through the IM, forum and other E-commerce Enterprises exchange and interaction, also reflected in the purchase of goods after consumption evaluation and shopping sharing. From the perspective of E-commerce enterprises, through the use of social tools and social media, network cooperation, the completion of enterprise marketing, promotion and final sales of goods. From the social network media or network perspective, by helping E-commerce enterprises to complete the promotion and sales to obtain advertising revenue.

However, unlike traditional operations, the operation of e-commerce needs a lot of capital investment, high-end technical support, but also have a special talent and team to work together, and traditional enterprises do e-commerce often faced with the lack of online marketing talent, high operating costs, weak operational capacity, low implementation efficiency of the distress.

In recent years, with the rise of group buying, the competition between electric dealers is becoming more and more, and the advertising cost of the electric business is increasing. According to the industry's public data, 2011 marketing costs become one of the largest electricity dealers, many of the customer's business unit price less than 200 yuan, 30–40% of gross margin, access to new guest costs as high as 140, 150 yuan, the above analysis is not difficult to see, the traditional marketing model has stalled, As the CEO of a well-known web site says: 30% of domestic electricity sales are used in marketing. In this case, the smell of sensitive electric business bosses have aimed at the gradually mature mobile internet market.

According to industry agency Analysys International Analysis report, 2011 China Mobile internet users have reached 430 million, the chain growth of nearly 50%; in 2012, the number of mobile internet users will likely break through 600 million, more than the number of Internet users. In the face of such a huge user base and the increasingly strong demand for mobile e-commerce market, who can not be tempted?

Wuhan Poly-Business Technology Co., Ltd. designed and launched for the circulation of commodities in the SHOPNUM1 distribution system has been in a number of distribution enterprises to carry out the implementation and application, and achieved good results. At the same time, SHOPNUM1 Multi-user mall system launched, for the community to enter E-commerce provides a cost-effective choice. SHOPNUM1 has an open interface, can easily with the community web site docking, fast to create a beautiful interface, powerful, easy to manage large-scale network mall. Whether it is to do a single commodity, or the production of "department Stores" mall, ShopNum1 are more than sufficient.

2012 Mobile Internet will be integrated with E-commerce, more mobile e-commerce applications and more rich and excellent shopping experience will be presented to consumers. China has the largest mobile business market, with the largest number of mobile business customer resources. These two "most", decided that China has the most extensive mobile business value-added space. Mobile electricity market will have a broad market prospects, mobile commerce is about to usher in the development of the spring.