Mobile electronic reading popular products to stimulate the big market

(reporter Shuje) February 8 News, for China Mobile, so that more users to use TD is the most direct goal at this stage, and the current most popular e-reader is undoubtedly an expansion of the market arms. Small audience reader, can pull big market? Recently, China Mobile came to the news, after nearly a year of preparation, its E-reader business this month in Zhejiang launched commercial pilot.　　As a lucky dog, Han Wang and Datang's G3 reader will be sold in Zhejiang Province within the month. TD-SCDMA (hereinafter referred to as TD) as the 2010 core tasks, mobile began to expect to use all the power to activate the TD industry chain, the current increasingly popular reader is undoubtedly one of the best candidates. "China has two technologies that lead the world, one for new energy vehicles and another for e-books," he said.　　Liu, chairman of Han Wang, gave a speech in an interview. Hot ebook "To create 3G killer applications, operators have a higher enthusiasm." "Liu said when talking about cooperation with mobile. According to Forrester, a market-research firm, sales of American e-readers were 3 million in 2009, while sales in 2010 will soar to 10 million. In a recent report, DisplaySearch said that in 2010 China's e-reader sales jumped from 800,000 units in 2009 to 3 million units, reaching 20% per cent of the global market, with alarming growth.　　For China Mobile, to allow more users to use TD service is its most direct goal at this stage, electronic reader is undoubtedly one of the reliable carrier. "Communications Industry Newspaper" (NET) reporter on Taobao, the current Han Wang's most popular n518a E-book single store the highest monthly shipments have reached 114 units, in contrast, once known as the TD Machine Emperor Lenovo O1 the highest single store shipments of only 22 units.　　and Zhongguancun Market Han Wang a paper N618, more Sellers said, although the factory has just introduced new products, now sold off, if you want to buy need to register first.　　Because of this, the popular E-reader market let mobile see hope, after the mobile announced 650 million Yuan TD terminal research and development subsidy 50 million for e-readers research and development. Liu said the move had already been piloted in nine provinces, while Hanwang has received orders for 20,000 sets of electronic books, which will be tested this month.　　The message, previously disclosed at Datang Telecom's provisional shareholder meeting, was that in 2010 Datang Telecom's E-book shipments would reach 10,000, while China Mobile would provide more than 100,000 sets of e-book downloads.　　Datang Telecom Vice President Liu said, G3 reader may refer to TD Other Terminal mode, make package package, do not charge flow fee. "The 2010 (E-reader) market will be very lively.　　"Liu said. In the industry, the book is a Shanping, is the original publishing system of an upgrade, the advent of e-books after the printing, paper, transport, inventory and Xinhua bookstore and other links were compressed. But future paper printing will move towardsHigh end, become artwork, appear in other forms.　　In this industry chain, content providers, operators and terminal manufacturers, content provider by virtue of the advantages of copyright, operators by virtue of channel advantages, terminal manufacturers by virtue of manufacturing advantages. And in this chain, the most powerful China Mobile not only in the content and copyright for the TD version of the ebook to provide backing, but also for the promotion of this product poured a lot of money.　　In the industry, if there is no carrier subsidy, the audience of E-book products may only be small audience. Since the operation of TD from the date, China Mobile has been planning for its many types of terminals, electronic reader is one of them. Not only that, China Mobile also plans to invest 500 million yuan in 5 years to establish China Mobile mobile phone reading base, enclosure content sources.　　Earlier news showed that China's publishing group, Citic Press, Zhejiang United Publishing Group and other domestic traditional publishing houses, as well as Shanda literature, Chinese online and other literary sites and China Mobile signed, become mobile phone reading content partners.　　And at an earlier time, Mobile's Zhuo Wang has been with another major domestic electronic reader manufacturers founder signed, jointly launched for business people founder Lipho. It is the operator's strength, the relevant manufacturers will "go all Out" to the ebook.　　Take Han King for example, the paper was listed as Han Wang's "One project" this year, by chairman Liu personally charge, in the financial crisis, "crazy" expansion of 20% of the staff, a year of promotional input will reach 100 million, which is almost 50% of the company's annual turnover.　　More information shows that China Telecom, China Unicom and related terminal manufacturers are also in the electronic reader to negotiate, related products will be introduced in the near future. Reality pulls down the vision but, in more people's eyes, the future of e-books is not necessarily as bright as industry planning, mainly because of poor content resources. Industry personage Fangliyong says, the domestic does E-book reader, have not any enterprise like Amazon has hundreds of thousands of E-book scale mall. How big is a real ebook with a complete copyright?　　There are about 3000 books in the book Bookstore, while the number of Chinese new books in one year is up to 300,000. Second, piracy also erodes the market, data show that although nearly 20% of the population has the habit of reading e-books, mobile newspapers and electronic magazine readers are larger, but because of the rich free e-books, the rise of electronic reading does not necessarily mean that the public demand for handheld E-book readers exuberant. "I use the mobile phone, computer, PSP (Sony handheld game) can read e-books, why do I have to spend 2000 yuan to buy a special E-book reader?"　　"Many people are not optimistic about the market outlook for handheld E-book readers, including Han Wang's paper," he said. Finally, the emergence of "shanzhai" readers will eventually pull down the overall market profit margins. As E-readers have turned into China's most fashionable it products, the market has flooded into large numbers of competitors, a figureHundreds of of thousands of families have ranged. A person familiar with the "cottage" manufacturers said that the interest has been transferred from the netbook to E-books, is expected this summer blowout. In Taobao, the reporter saw that some of the so-called use of e-ink (electronic ink) screen is not well-known e-book prices have fallen to about 1000 yuan, some "shanzhai" goods even exposed a low price of hundreds of yuan, and even MP4 "disguised" into e-books for sale, the price of only three hundred or four hundred yuan.　　In the view of Analysys International analyst Zhangyanan, in the overall industrial chain is still not mature enough, prices at any time slump in the environment, the operator's upfront subsidies may be difficult to follow the pace of price decline, to achieve the desired effect. And another unavoidable problem is that compared to the mobile phone, the function of a relatively simple, portable electronic reader is a small number of products, mobile betting electronic reader may achieve a momentary effect, but for a long time, TD Terminal bottleneck of the real breakthrough, still need mobile phone research and development support.