Mobile phone number or will change mobile Internet development

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In recent days, we've seen an innovative move by American social giant Facebook, which announces that it will open its Messenger service, and that Android users will be able to register with their names and phone numbers without needing a Facebook account. This groundbreaking move will undoubtedly have a profound impact on the booming mobile internet and provide a new way forward.

Facebook has a unique vision and is the first to try the phone number strategy.

We see users who can chat, receive notifications and read new things from Facebook via Facebook Messenger, a chat client. Users can even connect to partners who do not belong to Facebook's registered users, in part to break the inherent limitations of the Facebook circle and make communication more free and unfettered.

According to Facebook, you want users to "connect more quickly to contacts, open group chats, share photos, and more." Such a move would greatly enhance the activity of Facebook users and attract more users who are still outside the Facebook circle, which can be said to be useful for their innovative marketing, but may be far less influential.

Mobile phone number registration strategy is similar to Tencent's classic account strategy of the embryonic state.

We all see the Internet boss Tencent's achievements in the country, because QQ has been deeply rooted, become a part of everyone's life. Tencent's success can be said to have many factors, but must not be the classic account in the role played.

The so-called Tencent Classic Account, that is, our QQ number and password. With the development of Tencent's diversification, we can take the traditional QQ account as the basis, and walk through any service field of Tencent. Tencent's business is able to automatically associate our QQ account, call to save our account data. Its biggest function is to bring the convenience as far as possible, farewell cumbersome registration information, fill in the information steps, although only limited in the scope of Tencent, users still feel the classic account to bring convenience.

Today, Facebook's mobile phone number registration strategy is different from Tencent's classic account strategy, but it has a tendency to develop towards this side. Facebook Messenger will never be the Out-of-print service they have launched, and it is believed that more software clients will be able to log in with their mobile numbers, so that they can enjoy Facebook's services and, if possible, that their phone numbers will develop into Facebook's classic account in the future.

Once the phone number becomes a classic account, it will change the entire mobile Internet development model.

In our online life, we are tired of registering and landing different accounts because of different services provided by different companies. In order to avoid the leakage of security information, the average user will not have all the services are only a username and a password, which gives us the use of great inconvenience. We often fret about forgetting our account password.

But the biggest advantage of the mobile internet, unlike the traditional internet, is that each of our participants has their own cell phone number, and the number is unique, easy to discern and not repeat. So imagine if all of the mobile Internet service providers provide mobile phone number registration, do not involve private information content sharing, then the mobile phone number will become one of the largest classic account.

So in the mobile internet such a big circle, we can be in the independent status of the information service providers to integrate, so that users can enjoy through a number of all services, even friends are like shadow accompanying. It would resemble the icloud of the Apple system, or the current popular cloud service. If the mobile phone number can become a classic account, then our mobile internet will become unimaginable strong.

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