Mobile game developers may be trapped in a development dilemma

Wen/CIC Consultant in recent years, mobile gaming industry has formed a different identity representatives of the three forces, such as the Dragon International and the MiG as the representative of the mobile game developers to Sina, Tencent as the representative of the Internet integrated service provider and to the air network, 3G Portal as the representative of the full line of service providers, Meanwhile, mobile operators are driving a dark war between the three forces.　　Under the aggressive momentum of operators and service providers, what will the developers do? CIC Consultant Culture Industry researcher Zailing pointed out that the current mobile operators and service providers to the mobile gaming industry chain upstream expansion, are looking for vertical integration of development.　　However, as mobile operators and service providers to gradually penetrate the development of mobile phone games, mobile phone game developers will not be optimistic about the prospects of independent development. Mobile operators have been dominating the operation of mobile games, mobile gaming service providers and developers are more restricted, while mobile game developers have to be limited by service providers. Because the current mode of mobile game operation is developed by developers of mobile phone games to be provided to the service provider, the service provider to the operator. Operator's choice of product standards not only directly affect the service provider, but also indirectly affect the developers. It is this kind of relationship that makes mobile game developers vulnerable to mobile game operations.　　And now the service providers and operators have increased their involvement in mobile game development efforts, crowding out the development of mobile phone game developers space. At the end of 09, the Air network buys new heat further enhances its handset game the production scale and the research and development ability; in May 09, China Mobile in Jiangsu investment in the construction of mobile phone game product base, to create a one-stop mobile gaming services, and China Unicom also began to include mobile phone games, including six value-added business base construction.　　Zailing points out that further involvement in game development by service providers and operators represented by air networks and mobile and unicom will force game developers to seek more cooperation with service providers and developers, as mobile game developers themselves cannot eliminate the disadvantages of a single business model. At the same time, the single game in the mobile phone game developers also occupy a heavy proportion of the product, and China Mobile in the latest development of mobile games online platform to find collaborators, first of all, the elimination of 70% of mobile phone game development enterprises.　　As a result, mobile game developers need to further enhance the innovation and diversification of their products even if they are looking for the industry chain cooperation. "2010-2015 China Mobile gaming market Investment analysis and Prospect Forecast report" showed that the current mobile gaming industry's overall scale is still very small, single game is the main mobile phone game products, mobile games is the mobile phone game industry development direction, but the current development is insufficient. Mobile gaming users in the overall mobile internet users accounted for the proportion of 20%, to a certain extent, and the proportion of mobile phone game is too high.