Mobile game terminology

Do you know what per means? In Nba,per, the player efficiency Rating. And in the field of billiards, the meaning of century is no longer the century, but refers to the single pole hundred. Any industry that develops to a certain scale will produce a large number of terms. Mobile games are no exception.

Establish a professional image, starting with the understanding of industry terminology. In the next section of this article, we'll share with you 11 common terms in the mobile gaming industry.

Central nuclear (Midcore)

The core players are those who often play games, but the time becomes no longer sufficient. Among gamers and hardcore gamers, developers note that many adults have a hard core game background in childhood, but now have limited free time and want to find free games on mobile devices that have some depth. They are the core players.

Sentences：

"Our free Mobile strategy game has a mature storyline and a deep game mechanism." Core players will love it. ”

User acquisition

The so-called user acquisition, refers to the game to entice players to download and play the process or method. Typical user-access methods include advertising, media campaigns, crossover with other free games, and making TV commercials.

Sentences：

"The company has just financed 1 million dollars, which will help us expand the size of our users." ”

Daily active user (DAU)

DAU is the abbreviation for "Daily active user" in English. This data refers to how many active players a game has each day. For example, in 2014, the dau of the legend of Candy Smash was 93 million.

Sentences：

"The Dau of our game has been high by regularly updating the content." ”

Monthly active user (MAU)

Mau is similar to the DAU definition, but it counts monthly active users. Most developers and investors value Mau data as a barometer of the health of a game.

Sentences：

"We invest in this developer because their game is Mau to 30 million." We want to help them continue to progress. ”

Daily active user Average income (arpdau)

Like Mau, Arpdau is seen by many as a barometer of the health of a mobile game, but it does not count the size of users, it is the amount of money that users pay.

Sentences：

"When we added virtual hats to the game, our arpdau reached 10 cents," he said. ”

Average per-pay user income (Arppu)

Mau is a key metric for developers to assess the size of a game user, while Arpppu assesses the average amount of money paid by a player for a game. This is a technical term that refers to how much each paid user spends on the game during a specific statistical time.

Sentences：

"The game is more arppu than many other games because of the innovative monetization strategy that developers have adopted." ”

Whale User (whales)

This is a term commonly used by developers of mobile games, social games and gaming, referring to a small number of players who spend a lot of money on the game. In China, whale users are also known as "Big R". Whale users raise the Arppu value of a game, which is important to the entire free game ecosystem.

Sentences：

"In this game, top whale users spend more than 500 dollars to improve their role," he said. ”

Dolphin User (dolphins)

Dolphin users belong to the paid Users group, but the pay is lower than the whale users, the average monthly pay around 10 dollars.

Sentences：

"To better serve our dolphin users, we have added a few new props to the game store." ”

Small fish (minnows)

Small fish refers to the lowest paid players in free games. They usually spend 1 of dollars on only one game.

Sentences：

"We don't want to ignore small fish users, so we sell them lots of props already owned by high paying players," he said. ”

Freeloader (freeloaders)

The term is easiest to understand. "Freeloader" are unwilling to spend money on any free game. However, mobile game developers are trying to convert them into paid users.

Sentences：

"We've added a few new video ads, and only in this way can we bypass the freeloader to get paid." ”

Conversion rate (conversion Rate)

In the field of mobile gaming, conversion rates are often used for two scenarios: one is to count the percentage of users who have downloaded and experienced the game after viewing the ads, and the second is to count the percentage of free players turning into paid users.

Sentences：

"Our Facebook ad conversion rate has nearly doubled after the launch of the TV ad featuring swimsuit models." ”