Mobile game hot, online or stand-alone?

With the outbreak of mobile phone games in 2013, the white-hot competition, there will be more games, promotion channels limited situation.

2013 phone game hot, which has become an indisputable fact that PC single game or host game has been the profit model is still in the sale of copies, selling game peripheral stage, and on the phone has evolved from the original paid download to prop charges, after the prop charges gradually become a single hand tour mainstream profit model. The representative of mobile phone game "fishing up to 2" in October last year reached 10 million yuan, February 2013 has exceeded 30 million. "Defend Radish", "Looking for Your Sister", "pudding Monster" and other stand-alone games through the new play out of their own profit path.

2013 Mobile Games Competition will appear white-hot situation, mobile games is a Red sea. Mobile phone game developers will go, is the mobile games together, or betting a single game? Hui Yue Tiancheng CEO An Rui that at present, 90% of the Android game is a stand-alone game, and most users choose a single game, so each channel only push mobile phone games, each market recommendation is the same content, then users have no freshness, the channel will lose the value of the platform. So, to give a single game opportunity to make a single game to make money. This needs to change the current mobile phone online games in a single game to do cross promotion, or in a single game buried mobile phone games, the gift package, reward single player. Such a stand-alone game and online games can have exposure opportunities, this is the healthy game ecology.

From the point of view of competition, the exclusive of mobile games is relatively high, the player will not play a variety of online games at the same time, but will play a variety of stand-alone game, stand-alone game is less exclusive. This is also from the user point of view, the mobile games competition white-hot one of the reasons.

From the user pay behavior, mobile games ARPU high value, pay frequency lower than stand-alone, biased towards the core players, low downloads, a single player to create high value, mainly rely on the giant yuan players, high risk, and the game needs frequent updates. Single game ARPU value is low, but pay a high frequency, covering a wide range of people, download a large, low risk, game update cycle is strong, easy to form a correction to the paid ecological chain.

For the life cycle, mobile games can be updated to continue to attract players to a game to invest time and money. And the life cycle of the stand-alone game is relatively short, the player after the clearance will turn to the next game. In order to retain users, the launch of a stand-alone game product is critical, after a game life cycle, the user will be imported into another game. "Angry Birds" in this regard has encountered problems, after the introduction of many birds series, "Magic 阿", or even the same role of "troublemaker pig" equivalent door products have not succeeded in retaining the bird users. "Temple Escape 2" is better, through the game role and scene changes, as well as more attractive play, successfully attracted the "Temple escape" old users, the product life cycle extension.

Faced with the problem of cracking and piracy, single game needs to learn from mobile games. In many Android games forums, we can often see the famous mobile games unlimited amount of gold coins and other hot posts. Single game key data, such as gold coins and props, can be like online games must be obtained through the server, so as to avoid being cracked infinite amount of gold coins and equipment casually play the problem. The policy risk of online games has already had a precedent in PC side. Although at present there is no strict policy regulation on mobile games, but with the outbreak of mobile games in 2013, will cause the attention of the government departments, once the CCTV and other mass media exposure, will be the mobile games developers to enter the threshold limit, there will be a large number of online games manufacturers close. And the single game more with novel play to win, rarely have negative social effects.

Whether it is mobile games, or stand-alone game, with the 2013 mobile phone game outbreak, the white-hot competition, there will be more games, promotion channels limited situation. For this issue, developers can use the Android helper packaging tools, the series of games and even brand game vendors to achieve a separate game to create a game collection for the user to set up a key.