Mobile game staged "Hundred Regiment War" Shanzhai became the unspoken rule

Mobile game is the majority of people to kill the time of the main choice, but the existence of a lot of problems, such as the game of sameness, charging too high

Nowadays, I am afraid that even a child without a primary school can casually say one or two mobile games such as "Angry Birds", "Fruit Ninja" and so on. With the popularity of smartphones and user demand for mobile gaming products, mobile gaming product experience has been enhanced, developers increased the development of mobile games, mobile gaming users and market size will continue to expand.

AI Media Consulting "2012Q2 China Mobile gaming market Monitoring Report" shows that as of 2012 Q2, China's mobile gaming market has reached 1.22 billion yuan, the chain Rose 20.8%.

Some people in the industry to the "Securities daily" reporter said that in reality, most people have to wait for a bus, such as people, such as food, such as a large amount of time to break, and these times in tandem is not a short period of time. Mobile games have become a choice to kill these time pieces.

Mobile games are booming

"Smartphones, like the soil of mobile games, provide more and more possibilities for the development of mobile gaming," he said. The industry insiders say.

"At present, spend 1000 yuan or so can buy a good smart phone, play mobile phone game is enough." "When the reporter bought the mobile phone recently, there are sales staff said."

The low price of smartphones, which corresponds to low-and middle-income groups, is the most willing audience for mobile entertainment. Oversized screen, large capacity memory, touch screen design, intelligent system, convenient download platform, these have contributed to the mobile gaming industry take-off.

The fiery extent of mobile games has not been overlooked. According to the reporter understands, at present, in the mobile phone game domain, Tencent still is the biggest platform, only in this year's first quarter, has set about 230 million yuan income, occupies 2012 domestic first quarter handset game market 19% 's share. followed by UC, 360, 91, when the music, Fei, and so on, coupled with many of the Android system in the form of the App Store market and a variety of intermodal enterprises, has hundreds of large and small platforms staged for the client's drama.

Not only professionally, more amateur online games giants also aimed at the mobile game this big cake, Shanda game CEO Tan has said "hope to become China's largest mobile phone game operators and developers," Giant Network, Qihoo 360 and other online games giants are also working with the mobile game development team to discuss cooperation plans. In addition, such as the heart of the network and other web games have moved toward the direction of mobile phone game.

Today, the use of mobile Internet development Games has become a quick way to become a cash. UC chief operating officer Zhushunti has said that the mobile phone has a different flow of the entrance, which is the mobile industry chain of all enterprises, the game is the key to the UC focus on one of the projects. According to UC data show, as of June, UC gaming platform monthly active users have more than 50 million, operating more than 200 games, has more than 10 games monthly revenue more than 1 million yuan.

According to reporters understand that the first half of this year, the domestic web game and mobile games continue to maintain a rapid growth trend. The latest data show that the first half of the Chinese web game market Real sales revenue of 3.82 billion yuan, growth rate reached 46.7%, mobile games in the first half of the real sales revenue of 1.26 billion yuan, growth rate reached 54.4%, the growth is almost the traditional large-scale client game 3 times times.

Many problems need to be solved

The world's first mobile phone game Hagenuk was born in Germany, in 1994 launched in the MT-2000 mobile phone built in the famous "Tetris", thus counting, hand tour has been nearly 20 years of history. Mobile game developers have undoubtedly opened a new door to profits, in the see Rovio Company by the "Angry Birds" from the brink of bankruptcy reversal of 100 million dollars a year to write a rich myth, more players into the new field of mobile phone games.

However, in the mobile gaming market behind the noisy, seemingly thriving mobile gaming industry, the development environment is not optimistic. More and more users began to complain about "why these games are all the same", "some of the game clearance is too easy, after the clearance is no longer want to play", "some game fees too high" and so on.

In this context, many large companies have stagnated in their hands. Bigpoint, a well-known German free gaming company, has shut down the mobile development department and will cancel several mobile gaming projects that have been put into development. The giant Zynga, which is closest to the hand in the game world timeline, closed the App Store's Farm Ville game on August 1, the company's first mobile game to remove. On the contrary, many developers, such as Yang Xiangji (Nibiru "The Galactic Empire"), Rui (the "Aviation Tycoon"), who have come out of big companies to do small-team startups, can achieve impressive results, and even many amateur game designers can emerge from the App store.

In addition to innovation, the common problem of the hand tour is still serious, although since the birth of the the 1970s commercial games, Shanzhai games as the twin brothers, Nintendo and other companies rely on the cottage from behind to gain the dominant position, but the Shanzhai game in the hands of the reign of personal entertainment time today, To complete the transformation from quantitative to qualitative change. Since then, it is no longer taboo in the game industry, and become the practitioner laugh, silent unspoken rules. For mobile game developers, it is necessary to prevent their own original by the cottage, but also to quickly shanzhai other people's success of the game to win later.

At the same time, how to set up a set of user monitoring mechanism outside the content experience, to get enough feedback support is also very important, timely adjustment of user demand points, timely update content. In addition, user churn is unavoidable, because many of the reasons players give up the game are not within the control of the developer, and it is important to use this monitoring mechanism to find out what the developers can control, and then deal with it quickly.