Mobile game to 3G killer application requires three of the threshold

3G is there a killer application? Industry expert Mai Hao said, with the arrival of the domestic 3G era, mobile gaming is becoming the mobile internet "killer" level of application, in the domestic and foreign markets have made initial success. According to relevant authoritative reports, 2009 Chinese mobile phone users have exceeded 700 million, is the world's largest number of mobile phone users of the country, the current Chinese mobile phone game user has reached 60 million, the use of mobile games ranked first, up to 64.3%.

Experts predict that this year the domestic mobile internet will show a healthy and rapid development situation, as an important application of mobile game development potential is huge, 3G user growth will detonate mobile phone games and other unimpressed main business. According to forecast, 2011 China Handset game Market scale will reach 4.208 billion yuan, from 2008 to 2011 handset game market scale compound growth rate is 45.54%. The high compound growth rate mainly by the user to the leisure entertainment application demand growth, the 3G network commercial, Mobile games Market rapid development and other factors driven. The mobile gaming business may become the next gold mine like computer games.

Everyone has a mobile phone, go anywhere can often see someone playing a variety of mobile games. Sitting in the coffee shop, in the hotel, waiting for people, can play mobile games to pass the time, which has become a habit of everyone's behavior. Mobile phone games Highlight the advantages of mobility, portability and ease of operation, which is divided into stand-alone games, networking games and other categories, compared to mobile networking games have a better user experience, strong community interaction, prevent piracy and many other advantages, will be the future development of mobile phone game market.

According to the person in charge of the chess player's small Olympic Games city, 2009, because of the gradual rise of the 3G mobile Internet, the various kinds of landlords held by the small Olympic Games, the online number of small Olympic game has hit new highs. New version of the 4.0 landlords, the introduction of chess games, exquisite picture, faster response speed so that play games city quickly accumulated a lot of popularity.

Although the mobile game has attracted a lot of coveted attention, but at present, to usher in a mobile phone game blowout period to break through the development of some bottlenecks.

First of all, mobile game support terminals affect the user experience. The effect of mobile game play, and the end of their own quality has a close relationship. From the mobile phone terminal point of view, support mobile game terminals are basically smart phones, really suitable for playing online games are relatively few mobile phones. Mobile phone performance is not enough to support mobile games, there are screens, voice support, memory, continuous power supply time, lack of operational problems, resulting in user experience on the difference. In addition, the handset's terminal model is many, the game developer has to develop the different version for the same game. Even so, the majority of mobile phones can not be applied. This indirectly affects the development of mobile gaming industry.

With the popularity of smartphones, mobile games in the hardware will gradually have a more complete support platform, and only have the support of hardware, software (that is, games) can be a breakthrough in development.

Secondly, from the business tariff design, the current high flow fee has become an obstacle to mobile phone game users to try an important factor. Whether it is a stand-alone game download generated web browsing traffic fees and download traffic fees, or the use of non-monthly networking games generated by the flow fee, all make users experience the game before the worry. Although operators have lowered the relevant tariffs, but the mobile phone internet tariffs are significantly higher than the affordability of ordinary users, the need for further reduction. However, due to higher tariffs, and the possibility of a short-term reduction is also relatively small, so affected by the tariff, the next two years, the market size of mobile phone games is less likely to grow. Eric believes that the mobile games market scale growth rate is inversely proportional to the tariff adjustment, that is, the greater the rate of decline in the mobile phone games market scale growth.

Thirdly, the network service level needs to be improved. As the 3G popularization still takes time, the network speed to the players experience the smooth sense of the game has a direct impact, indirect impact on the online hours, online volume and so on.

Mobile network game users The most headaches is the speed can not meet the requirements. The blind spot of the signal is also the problem that the mobile network game needs to solve. In the present situation, the absence of signals from the MTR and some buildings often occurs. More importantly, now the mobile network to bear a large number of users at the same time online gaming capacity is limited, when the number of online users will be overwhelmed, this is the mobile phone network game "soft rib."

However, with the popularity of smartphones, network transmission capacity and the issue of tariff gradually improved, mobile gaming industry leap-forward development is predictable.