Mobile games: A hot spot in the cooling period of TMT

Mobile games: TMT cooling period of a touch of hot Chaoxiao 2012 VC Market investment is quite deserted, in the field of mobile Internet investment is also cold to the lowest point in recent years, but the capital of winter does not represent the industry's lack of vitality, mobile games may be the current Internet industry a touch of hot spots. The market's activists, such as Chenhao Zhi's "Fishing tatsu people", there are not outside the industry know the low-key company. In the Forbes 30 list of China Mobile internet companies last month, there are a number of small, obscure companies, especially mobile gaming companies, such as haypi and widening games with revenues exceeding 7.9 million dollars.　　These companies can see the Sequoia Capital, IDG and other investment institutions figure. Move Point Technology founder Lu Gang told reporters that mobile games and mobile internet industry compared to other industries, is the most can see the cash flow hope. "Although the opportunity cost is very high, but the probability of success is bigger, has the pattern of making money, in overseas market development is good." Chenhao, founder of touch Technology, once said that Jobs changed his life. An open system of IOS, Android, or window phone allows ordinary developers to have a relatively fair chance. Although in the early years of development, the industry's chaos is an indisputable fact.　　Lu Gang said, now still do not see a certain level of hand travel company, "We all think that China's internet is very messy, more chaotic hands," but the market is still relatively fair, "even if you and I copy each other, but will not take away users, we can make money together." "Relatively speaking, this is a fair and low-cost global channel," said Jiang Haotien, managing director of the Arctic Light venture, in an interview with the reporter. What's really good can stand out from the top, and for many startups, it's a good choice.　　"And in the face of the industry in the black card and other" strange phenomenon, Jiang Haotien said, the force of a company can not change the status quo. However, mobile game revenue points are no more than past web games and social games. The game is moving in a lightweight direction, said 严筱湄, a partner at the venture. The game has a lot of points in the past, but now it is decreasing. On the game company business model requirements to improve accordingly.　　"By relying on a small crowd of games, I think it's hard to make a public company," 严筱湄 said. For some companies that are more focused on game development, 严筱湄 says, "a small company can earn several times as much as it sells" because of the multiple returns, and still attracts the attention of the VCs.　　This depends largely on the style of the investment organization. And the mobile game does not go out of the game industry has been the "burning Money model" pass. This is true for all games, Lu Gang says, and it costs a lot to promote. "Fishing Tatsu Man" is a code example: It is reported that the game last year only in marketing costs burned to 10 million, of which the price of 10 U.S. dollars a day, to buy admob60% ads clicks.　　"This is not what the average small team can afford," Lu Gang said. In another article, Lu Gang mentions that mobile games promoteThe best solution, perhaps, is to promote other games in the game. Touch-control technology is currently the main revenue from this.