Mobile games Draw something swept the world leading mobile graffiti storm

6 weeks on the line to create 35 million downloads, draw something is becoming the "Angry Birds" after another popular global game application.

Recently, there must be a lot of people's graffiti skills because of a "Draw something" small game, or in the work of the gap do not forget to send their own proud paintings. It is a popular global game app after Angry Birds, Temple run, and downloads more than 35 million times in 6 weeks after logging in to iOS and Android. Currently, the application increases user 1 million per day, generating daily revenue (mainly from upgrades to paid applications, application purchases and advertising) to 6 digits.

It ranks first in 79 countries and regions in the mobile gaming rankings. "I can't even say exactly which 79 countries!" "Dan Potter Dan Porter, the Application designer and Omgpop CEO of mobile gaming maker, said. It is estimated that around 3,000 players are painted in the world at the same time every second--as soon as you've finished reading this article, you might have more than 30,000 paintings.

Take Zynga's "Facebook traffic first" title

Draw something is "You draw I guess" kind of game, everyone can become the subject and guess. Players can invite friends to start a game via email and Facebook--in a social networking era, attaching to a Facebook-like social platform is one of the essential elements of a mobile gaming explosion. The San Francisco social gaming company, Zynga, has grown on Facebook.

Now, Draw Something's growth has overtaken any of the Facebook's biggest gaming companies-including the crossword puzzle words with Friends-and has grabbed Zynga's "Facebook traffic first" title. Today, Draw something has 10.8 million users logged on through Facebook, compared with only 8.6 million per day active users Words with friends.

This forced Zynga to take this rapidly rising competitor seriously and make a big decision in just a few weeks-March 22 Zynga officially announced a 180 million-dollar takeover of Omgpop, and spent about 30 million dollars to pay the retention bonus for Omgpop employees, confirming a deluge of speculation on the Internet.

The acquisition of Omgpop company is consistent with Zynga's consistent corporate culture: the pursuit of speed, also in line with the view of founder and CEO Mark Ping Cass (Mark Pincus), that mobile gaming can effectively compete with television for users ' attention.

"Needless to say draw something is a great game, I think it is the most social and expressive mobile game ever." It inspires creativity, a sense of nostalgia and childlike curiosity. "Zynga's senior vice president for mobile phones, Daivd Ko, said. In his view, many games now want to create a creative way to synthesize the content of the player (user generated), Draw something is the best example of a unique social competitive and unmatched gaming experience that relies on player-generated content. "We will provide a broader user base for this Omgpop application and look forward to the creativity of this team," he said. ”

In December 2010, Zynga acquired only 50 million dollars for the crossword puzzle words with Friends. Zynga's valuation of draw something is almost four times times that of words with friends. But Simon Khalaf, CEO of Flurry, a mobile analytics firm, Simon Karaf that Omgpop "sold too early"-he speculated that the future omgpop would be worth about $800 million trillion.

However, Omgpop boss Dan Potter has a different idea, and he is delighted to be able to work side-by-shoulder with Zynga. "Zynga is undoubtedly the right partner for Omgpop, who uses mobile gaming to push the limits of social domain." "Zynga provides us with an opportunity to focus on draw something and to stay alive for the game with us, which is most important to us," he said. Draw something will always be loyal to what you love, this is a solemn oath. ”

You don't have to be an artist to enjoy the fun of painting.

The United States now relatively popular guessing word of speech game, in addition to words with firends, there are scrabble,pictionary,mixel,charadium and so on. Compared to other games, draw something itself has many unique features, perhaps also explains the only it can quickly popular reasons.

The first is the social properties of draw something. "It's not a game of Angry Birds or temple run," Dan Potter said. They're great, but they're a single player, and the experience is designed; it's not like words with Friends, it's a great social game, but it's played on a fixed game board. The key to Draw something is communication. It is a structure or a platform for users to communicate by drawing and sharing personal experiences. "Draw something is the most similar to Instagram in all applications," he argues, because the latter's source of power is creativity. In the interview, he did not forget to thank Instagram and Twitter for sharing paintings to increase the strength of viral transmission.

Even the game developers also wrote in the introduction, Draw something players do not need to have superb painting skills. The fun of the game (especially with acquaintances) is to guess each other's psychology and test each other's tacit understanding. And as one side of the painting, can also be different from person to play.

"Not everyone can be an artist. You don't have to be an artist to enjoy the fun of painting. Dan Potter says, "There are fewer applications that can be used to simply fight or collaborate with others, and user social needs are becoming increasingly apparent." "In addition, the game single pair mode causes the player time to be able to be fragmented, namely breaks the player both sides must keep in front of the respective handset to draw the limit." When you draw a good, the other end can receive the push message, and in free time to play. In the game, can be seen as a painting process, and how long it took the other person to guess the word of the process also added to the player fun.

Dan Potter said he had never played Pictionary, but was somewhat inspired by Charades, a crossword puzzle played by action. Draw something is the first game of Porter design, inspired by simple movements in life, such as passing a ball or climbing. As his design philosophy explains, "the success of the game lies not in the setting of the competition mechanism, but in the mechanism of the relationship between people." It's kind of like playing cards. You're not just playing cards, you're playing with your opponents ' psychology. He joked in an interview that he had two design goals, one to "laugh" and the other to "get high school boys to use it to provoke girls." ”

The

Player can obtain the corresponding gold coins by the number of words on the Fangchi, but the game has no score, winning or ranking, but focuses on cooperation, creativity and self-expression, and minimizes competition. He wants to make games for users who don't have games on their phones, because it's the only way to get a lot of users. "A lot of people's phones do not have games installed, for them, playing games is very tired, very nervous." Draw something has no concept of winning or losing, and in the words of his team members, ' I just hope this is a game that makes everyone laugh. The