Mobile gaming field prospects broad UC billion investment hand tour platform

July 28, browser manufacturer UC Zhushunti chief operating officer in China Joy, said the UC plan to invest 100 million yuan, set up the UC mobile gaming Industry Growth Fund, invest in some hand tour entrepreneurial team, to help CP (content Business) better development. Zhushunti also said that the purpose of setting up the fund is not to do VC to make money value-added.

CIC Consultant Culture industry researcher Zailing that UC in the mobile game open platform of input, in fact, is in line with the development of mobile gaming industry trends. In the current mobile gaming field, such as UC platform operators are more and more, and in the industry at the core of the content developers are very rare. In the case of "gruel", Taiwanese businessmen in order to attract content merchants to join, the introduction of various measures will be the mobile game in the field of the future development of the mainstream trend.

Zailing that the current PC game market overall revenue growth is showing a slowdown in the mobile gaming market is a great opportunity for development. On the one hand, the game has long been focused on the field of PC games, so the psychological level may be a rejection, conflict and other feelings, the player's interest is gradually reduced, on the other hand, for the vast majority of people, the handheld mobile game is undoubtedly a relatively new thing, And in daily life we will often see many people are holding a cell phone or a tablet computer in a very focused game.

CIC Consultant Research Director Zhang Yanlin pointed out that in the UC gaming platform for the current monthly income situation, the structure is mainly based on advertising revenue, the level is just stay in tens. Therefore, the UC in the mobile gaming field of another huge investment can not only to a large extent optimize the company's future revenue structure, but also to enhance the capacity of the flow of liquidity. It is expected that with the continuous development of the company in this field, the income of entertainment games will gradually surpass the traditional advertising revenue in the next two years.

In 2012-2016, China's online gaming market investment Analysis and Forecast report, published by CIC Consultants, said that in 2011, the size of the Chinese online gaming market (including the Internet game and mobile gaming market) was 46.85 billion yuan, an increase of 34.4% per cent and a growth rate. Among them, the Internet game for 42.98 billion yuan, mobile network game for 3.87 billion yuan. The total number of Internet game users in 2011 exceeded 160 million, an increase of 33%. In the first quarter of 2012, China's network game market size reached 11.26 billion yuan, to achieve the chain growth of 9.5%, an increase of 33%. (CIC Consultant)