Mobile gaming leads Mobile internet investment

A report released recently by the Research center of the Qing branch shows that mobile gaming is leading the mobile internet industry investment. It is reported that in the middle of 2001-2010, China Mobile internet segments of the investment sector, mobile gaming has taken place 33 investment cases, accounting for the total number of cases of 27.97%, has disclosed the amount of investment cases for 26, the total investment amount of 120.45 million U.S. dollars, the average invested in 4.63 million U.S. dollars.　　In addition, wireless search, mobile payment, wireless music, wireless advertising and other fields are also the focus of attention of investors. From the 33 cases of investment in mobile gaming that have been disclosed, the number of Seriesa investment cases is 19, occupy a major share, such as the Joint Dream Entertainment, New heat, the apple of the eye, digital stone and so on have received different amounts of investment; Series B Investment Case number is 4, such as digital fish in 2004,　　2006 won the its and IDG two rounds of joint investment, the apple of the eye in 2006, 2009 won the German capital and broadband funds, German capital, Asian Groove two rounds of investment. Zhangyanan, analyst at the Research Center of the Qing branch, said that with the mobile internet owners into the entertainment application phase, China's mobile gaming as the backbone of entertainment applications, its development presents a "four" characteristics: first, mobile gaming and other creative industries are integrated development trend, the product to "Pan-entertainment" development. In the process of merging with other creative industries, mobile games on the one hand, will draw on the integration of excellent animation, film and television, online games, literature and other related creative industries, such as the characteristics of content resources, to make up for the industry's single content, creative deficiencies; On the other hand, the integration of mobile gaming products will diversify, in the further integration of network　　Web games, SNS and other entertainment applications at the same time, growth into a "pan-entertainment" products. Second, the mobile phone game "to telecom operators," the game manufacturers gradually set up an independent control of the complete industrial chain.　　With the growing sophistication and growth of China's mobile gaming industry, China's mobile games gradually set up including product development, operation, distribution, marketing, payment and other complete industrial chain, further circumvent the restrictions and limitations of telecom operators, independent operation capacity is increasingly strengthened. Third, the mobile game profit model diversification, "light online" become a big trend.　　Mobile game profit model diversification, through the "Light online games" for reference to introduce online game profit model, such as on-time charges, monthly fees, props fees, advertising built-in fees and other models, although these models are still in the initial stage, but for mobile phone game development to indicate the path. Four, mobile game market participation in the main body of diversification, competition "white-hot." China Mobile phone game industry participants gradually diversified, in addition to the original mobile phone game manufacturers, China Mobile, China Telecom through the mobile phone game based on a comprehensive approach to the model, in addition, the traditional film and television industry manufacturers through mergers and acquisitions or joint operation mode, Internet game manufacturers through the product extension form, etc. are accelerated in This participation in the subject of differentiated competition, aAspects, for mobile gaming industry to bring new development ideas and power, on the other hand, the more powerful manufacturers will promote the industry mergers and acquisitions and other events, accelerate the industry reshuffle and consolidation.