At the annual Internet Conference, Xu Guoxiang, founder of 100+, talked about his internet thinking that 0 of profits sell smartphones, even if possible, for free, with the aim of allowing users to use some of the services offered on these handsets, And then make a continuous profit by charging for value-added services. For this kind of play I think the feasibility in our country is almost zero.
Remember the soldier and Li Jindou in a spring evening party said a crosstalk bar, that is when the private cheap, to a free mobile phone, but the soldier must listen to a lot of ads every day to get such a mobile phone, otherwise it will double compensation. So the soldiers in a large number of advertising bombing, hurt the mother-in-law, hit the father-in-law, divorced wife, finally became a loner, in less than three months time, became an ad maniac, see people is advertising language. From this crosstalk, we can feel that the free lunch is absolutely not eat, this has become the most basic attempt in the hearts of the people.
But can the use of Internet thinking to pry this fixed thinking? Obviously extremely difficult. Do not say that the function of hundred Yuan smartphone and the thousand-level smart phones, stability can be very good. If this can be done, how can this value-added fee be collected and how to attract users to these value-added services? To know that our consumers have basically developed a free trial service habit, 360 security guards can be in a very short period of time to achieve success, that is, the use of free this feast, attracted countless users, thus achieving the status of the desktop boss.
Now, although the mobile phone is free, but the consumption of these services is not free, so the end result is a lot of users are very worried, if you force users to browse ads or use these value-added costs, then the free mobile phone with the soldiers and what is different. So it's obviously very difficult to get through this way.
However, since this is an internet thinking of an innovation, then it is not possible to carry out another innovation, such as whether the mobile phone or service costs, can let him go for free, and even can give users the Internet traffic. Users in the process does not feel the slightest sense of discomfort, but the user in the process of using these smart machines, will be fixed to give a few software or games, and these software and game manufacturers need to provide a certain amount of mobile phone costs, and then through the advertising model to get advertisers profit. Through this truly free meal strategy, it may be possible to use Internet thinking to the extreme.
But there are some bottlenecks in this way, that's the cost of hardware production, and some users get these free phones, or hundred-level smartphones, and then just as a phone use, for other games or value-added services are not interested, then for mobile phone or some advertisers, Obviously it will cause a certain loss. In addition, these mobile phone production costs are relatively high, this is not like 360 through a software to allow countless people to download, the two costs are very different, so the cost of the bottleneck for this operation mode of promotion, but also formed a great obstacle.
In short, the Internet conference on a variety of internet thinking of the collision, although many still belong to the concept of the level, but can give people a very large space for imagination. Perhaps today our worry is just like "three seasons" of the internet thinking is still a blank, in the future one day, also really realize the mobile phone 0 of the cost of use, it is not completely impossible. This article by the Chinese Medical Talent Network www.120job.cn Webmaster First A5, reproduced please indicate the source of the link, thank you!
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