Mobile Internet please specialize in partitioning

Absrtact: Let's look back at the traditional way of internet and its profit model. Aside from the special E-commerce and games, it is not difficult to find that the traditional Internet profit is mainly based on advertising. A business activity can be divided into three parts in the internet age

Let's look back at the traditional way of internet and its profit model.

Aside from the special E-commerce and games, it is not difficult to find that the traditional Internet profit is mainly based on advertising. A business activity in the Internet age can be divided into three components: advertisers (merchants), intermediary platforms (Internet service providers), netizens (consumers). This is actually a pattern of participation in the transaction, and what is the amount of the logic?

Let's take Baidu as an example. You search for the information you want on Baidu, such as opening an account. A broker in Baidu bought a keyword, you see. So you follow the information provided by Baidu went there opened households, spent 100 yuan. You are not a search for information on Baidu is free, in fact, you spend 100 yuan may have 20 yuan by the broker to Baidu, as advertising fees. So, the convenience that Baidu brings to you is charge, this is also a kind of participate in the transaction, obtain the way that divides.

So what is it like in the mobile internet age? We still take Baidu as an example.

You are sick, want to go to a hospital, so with Baidu map search, got the route map. At this time you use Baidu Map built in the taxi application (if Baidu map has) hit a car, in the car by the way by Baidu map in the vicinity of the hospital to rent a home, for a family to rest. You think Baidu offers you all this without charge, but you hit the cost of 30 yuan, the hotel spent 200 yuan, medical treatment spent 500 yuan may be part of Baidu.

The traditional Internet mode is that businesses in the Internet to play ads, because the display page is larger, advertising can play up, consumers are affected by advertising, participation in consumption. The mobile internet model is that businesses upload information on the mobile Internet (based on geography or whatever), because the page is small, not advertising, consumers affected by their own choice, participate in the nearest consumption. The former consumers are based on search for a wide range of information, must accept ads, information is large, inconvenient, and finally participate in the transaction costs are small. The latter consumers based on local, LBS, friends recommend, comment information, etc. to seek information, do not have to accept ads, information concentration and accuracy, and finally participate in the cost of the transaction is greater.

Therefore, the advertising model itself is a pseudo concept, whether the traditional Internet or mobile Internet profit model is the same: by providing information to obtain the share of business revenue. Just the traditional internet is a prepayment (in the form of advertising), while the mobile internet is again settled (in the form of partitioning). Internet products and services is actually an intermediary to get only a small portion of the proceeds from the business, internet companies to do is to provide users and businesses between the bridge. PC era you provide the display, mobile Internet era you provide geographical location, reviews, coupons, maps and so on. Compared to the traditional internet, the difference of mobile Internet is to participate in the fragmentation of information, to obtain revenue fragmentation, the provision of services fragmentation, the entire business model is no longer as simple as the original, may be a mixture of multiple commercial transactions. Therefore, I said the mobile internet to bid farewell to the advertising profit model, can not use the traditional advertising thinking to operate mobile internet.