Mobile internet to create wealth: mobile phone business is approaching mobile game gold mine

Mobile Internet, the new industry is gradually penetrating into people's life, work in various fields, mobile music, mobile phone games, mobile video and other colorful mobile internet applications, and is profoundly changing the social life in the information age. According to the report, Internet users will complete their migration to the mobile internet in 2012, with annual growth of more than 100 million, while the mobile internet will exceed 600 billion yuan in 2013 years with the rapid development of users and application terminals.

However, the big mobile internet era, which incorporates telecoms operators, system providers, terminal vendors, service providers and content providers, is not calm. When will fission be staged when the industrial chain is increasingly intertwined? Applications continue to diversify, the user's acceptance of mobile Internet applications continue to improve, with the development of mobile internet Application "Way" era, the application of creativity and innovation will have unlimited space for development, which subdivision areas will stand out?

Mobile Internet e-commerce is gradually approaching

One day, you pass a shopping mall door, suddenly mobile phone rang, there are text messages--at this time last year, you bought a wife at the mall birthday gift, this year is near again, want to visit again?

SMS also said, according to your daily shopping preferences, we help you pick the alternative gift, you can come in and see. More appealing is that if you enter the purchase within 20 minutes, there will be a great discount.

With the development of technology, one day, the mobile phone will not only know "who you are", but also know "where you are", ready to provide a variety of services.

For these services, you are willing to accept, businesses have business opportunities to find, do not want to have no problem, you can choose a variety of anti-spam technology. So, shielding technology can sell.

The story described by Lee Kai-Fu, chairman and chief executive of Innovation Workshop, shows that we are entering a new era of mobile internet and e-commerce, and there are a lot of opportunities.

Mobile Internet 5 years ago the best to do is Japan, now the United States relies on the iphone category of smartphones to seize the dominant position.

One day this position will be ceded to China. Established E-commerce Excellence Amazon Direct Mobile E-commerce as its own strategy, and gradually launched the iphone, Android handheld superior Amazon.

At present, whether Taobao, Dangdang, Jingdong Mall, Mai Lin, such as the backbone of Internet e-commerce, or suning easy to buy, shop 1th, such as the emerging E-commerce platform, are trying to through the mobile phone mall or the development of smart phone clients, such as a rush to layout mobile E-commerce market.

Not only is the major E-commerce enterprises scrambling to layout mobile internet market, as the peripheral derivative industry of E-commerce, has already recognized the business opportunities. For example, the effect of marketing to start the billion MA online now provides wireless application software services, development is quite good. Appropriate search technology, it is the Chinese wireless Search service provider, so far has independently developed a web search, such as 12 products, has 3,000 enterprises or businesses are using appropriate search for wireless search promotion. Wireless advertising as a part of the mobile business market, is also booming??

The mobile E-commerce market expanded rapidly in the second quarter of this year, an increase of 404.4% per cent year-on-year, analysts said. Guoqing, the chief executive of Dangdang, one of the e-commerce leaders, also said that if companies cannot grasp the opportunities of mobile Internet, they will quickly become obsolete and forgotten.

Mobile gaming-the largest gold mine in mobile internet

Now, the mobile Internet in the field of entertainment large-mobile games, the number of users is increasing, mobile Internet is a mobile game in the field of enclosure heat.

Mobile games is China Mobile (micro-blog), one of the more mature Internet applications, "Angry Birds" in the computer and mobile phone download number of breakthrough 300 million times the success of the industry to the mobile phone game burst growth expectations, but also sparked the people of the mobile game potential of endless speculation.

It is undeniable that the global mobile gaming market is still a meal of mouth-watering food. The potential market size of billions of dollars is likely to make mobile games ranked No.1 in the online gaming market. It is the vision of "winning the throne of the war", which has attracted many enterprises to "compete for the Bow".

Reporter learned that the recent game of the big guy has to exert a mobile phone game. In nine cities, Shanda and other game giants in the future planning, mobile gaming occupies a large share. Shanda games this year officially released the Gamelive mobile games open platform. The Kowloon City not only set up the wireless Internet division in May this year, its game center has nearly 60 games, including "Guns and Glory" on the Android platform on the Star Game.

What's more, China Mobile is a frequent player in the game field. First, China Mobile joined Motorola to launch the first joint app store based on the Android platform, and then moved to a deal with the Rovio, a Finnish company that created the Angry Birds Phone game, and formally acquired the right to issue sales of Angry Birds in mobile apps; China Mobile and nine city to reach a cooperation agreement, now the latter to the brand store in the form of mobile mm, to mobile end users at home and abroad to provide genuine mobile phone games.

As the CEO of Wang Xingang, a large online gaming company that develops and operates mobile phones, the biggest gold mine in mobile Internet is actually in mobile games, and other applications are still a long way from being profitable.