Mobile phone becomes World Cup second largest media second only to TV

Compared with the World Cup in South Africa four years ago, the worldwide smartphone penetration rate has increased significantly. A 11-nation poll by industry groups in the United States recently showed that mobile phones ranked second in the media terminal for attention and appreciation of Brazil's World Cup, after television. According to the Taiwan Electronic Times website reported that the U.S. network advertising Industry organization internet advertising Agency (not government departments) conducted the poll. The people surveyed were said to be in 11 countries, including China, Brazil, France, Italy, Mexico, Britain and the United States. 48% of respondents said they would use their smartphones to watch and focus on Brazil's World Cup, while the proportion of people opting for television was 63%. Thus, in the World Cup, television is the first media, mobile phones become the second media, beyond the radio, newspapers, computer sites and other traditional media. The survey also found that many mobile phone users are very keen on Brazil's World Cup, they are concerned about the scope of more than a specific team or country, which is aimed at the World Cup commercial advertisers, is undoubtedly good news. Surveys show that 37% of respondents have interacted or clicked on the World Cup-related mobile ads. Why does mobile phone become the second largest media in the World Cup? Watching video games is one of the big features of mobile phones, according to the survey. Nearly two-thirds of respondents said they were willing to pay for watching video games on their phones. Using smartphones, nature cannot be shared. The survey showed that 66% of respondents would share their feelings and feelings about the World Cup through social networks and friends. The survey also shows an increasingly obvious second-screen effect. 35% of respondents said they would open the smartphone at the same time to get information about the game when they watched the World Cup TV broadcast. It also means that mobile phones and televisions are two compatible media that can simultaneously share users ' eyeballs. Many manufacturers will use the World Cup to launch advertising campaigns and marketing, how to win in the advertising campaign? According to the survey, One-third of respondents said they would focus on exciting, interesting, entertaining ads, whether the product in question was related to themselves (16%), and 16% per cent said that ads related to their national teams were more likely to receive their attention. The survey also found that ads based on well-known athletes and advertising from World Cup sponsors did not guarantee a very high degree of concern.