Mobile phone electric Business Change Bureau: Cool Pie to borrow big God gorgeous turn

After ZTE Nubia, Huawei Glory, Lenovo Vibe, another member of the Chinese cool Group also released the Great God of independent electrical goods brand. Since then, the mobile phone industry, the situation of electric business in the first. Multifaceted, increasingly white-hot, cool and Jingdong signed 10 billion purchase contract news, like a heavy bomb, shook the whole industry nerves, the rumors that this will be a change in the landscape of the big event. Analysis of the industry, cool faction to use the great God to complete from the traditional enterprise to the Internet company's gorgeous turn, and then build the whole industry chain of smart phone eco-circle. The electric business channel is one of the important link, therefore the cool sends the handset electric business industry with the son brand layout, realizes the curve overtaking. For users, into the Jing-dong high quality service and logistics distribution after the cool great God, will bring users the ultimate all-round experience. Why is it that the cool pie has billions of dollars in a single bet? The outbreak of the mobile internet has led to a hot-selling smartphone, and the innate Internet-gene product is a duck in the electricity market. Data show that 2013 the whole year, China's domestic market mobile phones have exceeded 400 million, of which the net shopping market a total of about 53 million mobile phones, sales reached 78.6 billion yuan. This means that China's mobile phone sales accounted for about 13.3% of the overall mobile phone sales. As brand manufacturers speed up the distribution of the online market, it is expected that 2014, the sales ratio is expected to reach 16%. By this trend, 2014 years of Cool faction rapid response to the market, and Jingdong reached 10 billion purchase orders. According to the cool executive Vice President Li Bin Introduction, the contract to the main smartphone, 4G products accounted for half. This large list not only refreshed the current domestic electricity and mobile phone manufacturers between the procurement record, but also this year the entire domestic mobile phone market, the largest smartphone purchase contract. The industry general optimistic about this cooperation, well-known electric business personage Shangxiang Analysis said, cool send the acme of product and technical strength, Jingdong High quality User Service system, it is the foundation that the two sides reach the strategic cooperation toward 10 billion. Virtual operators into a new channel customization machine for tens of billions of targets to speed up the virtual operators in the hands of the license plate, but also cool send 10 billion of the foothold of the order. According to Wang Lisong revealed that with the Beijing-East and cool cooperation continues to deepen the future cool faction may also participate in Jingdong Jdphone planning and mobile resale business. It is understood that Jingdong will jdphone with the virtual operator business combined, the introduction of customized models, in the package will also combine user characteristics, the introduction of its own package business. By then, Jing Dong This virtual operator business will create new sales channels and marketing model for cool pie, custom machine demand will cover 10 billion orders. The industry generally believe that the cool and Jingdong 10 billion orders emboldened full, senior communications industry commentator @ Communication old Liu in micro-blog said, through this cool and jingdong cooperation, you can feel the pace of virtual operators, cool faction through their own product advantages, combined with the Jing-dong network channel advantages and virtual operation license, Believe that new contract opportunities will be available soon, and 10 billion of the sales target should be easy. Extraordinary market performance, witness the cool pieTransformation of the road cool big god 18 seconds 50,000 sales, cool big God F1 products sold out for 15 seconds, the first appointment volume to break through 16 million, a series of figures to break the Jingdong mall all mobile phone class products booking records. By the sales of Word-of-mouth effect, quickly pulled up the cool of the great God in the popularity of consumers, but also for cool products affixed with high-quality, cost-effective label. Jing Dong Senior Vice President Wang Lisong said that through the great God in Jingdong hit, let him see the potential of the brand. Tracing the transformation of the cool, Wang Lisong pointed out that the cool in the Internet with the determination of exerting a great touch. He revealed that the amount of cooperation between Jing Dong and cool is not particularly high, especially in the first half of the year, the cool is more focused on the online channel and operator market. But in the second half of last year the situation changed, Li Bin always take the initiative to talk about Internet products, how to use the Internet thinking to manage enterprises, optimize their internal processes. Visible, cool faction of the transition process, an Internet thinking mode of evolution, thus promoting the strategic adjustment, rapid response to the mobile phone market changes. In the end, the cool faction with a strong product and research and development strength, stunning market performance, for the transformation handed over a satisfactory answer, but also create a broader space for development. Cool pie to our surprise is a product this month talk about the next month can be listed sales. We are looking forward to a competitive product in the future for cool, so it's still more reliable to sign this 10 billion with the cool pie. Wang Lisong said. Cool faction by virtue of sharp market response, rapid decision-making power, brought to consumers screaming cost-effective products. And the Great God series as a cool faction transformation of the mountain, will be driven from the product source of the company's overall transformation, into the internet thinking to reshape brand positioning, deep into the electric business platform, further improve the industrial chain, build mobile phone ecological circle, in the hands of electromechanical business in an invincible position.