Mobile social products represented by WeChat

This reporter Zhao Na Beijing reported

Mobile social networking products represented by WeChat are driving the development of an industry.

July 10, Shanghai Point Customer Information Technology Co., Ltd. ("little off") Notice said it intends to Shanghai Ai Yun Venture Capital Management Co., Ltd. and Shanghai Zhangjiang Hao Cheng Venture Capital Co., Ltd. directional distribution 250 million shares, the total amount of 2500 Million yuan.

In addition to the above two state-owned assets agencies, according to market rumors, recently a little bit of customers will be directed to another state-owned institutional placement of shares, the amount will reach tens of millions.

"Our goal is the GEM, plans to switch from the new board to the GEM, it is more inclined to select some of the state-owned shares of the transfer of shares." Little off chairman, general manager Huang Meng said.

Prior to this in March, a little high-profile announcement, start GEM board.

In December 2012, Littlegoop became one of the first five new three-board listed companies in Shanghai and became the first company in the mobile social marketing industry to land in the capital market.

Six months later, a business visit to dot com guest chairman, general manager Huang Meng decided to give up already have more than 300,000 paying subscribers of corporate messaging business, instead fully into the mobile social marketing.

Transformational Mobile Social Marketing

Tencent's report shows that as of March 31, 2014, the total number of monthly active users at home and abroad of WeChat has reached 396 million, an increase of 40 million compared with 355 million in 2013.

The rapid growth of WeChat users has also brought business opportunities to many start-ups.

At the end of 2012, the rapid development of WeChat led Huang Meng to start thinking about the new business model and start a small-scale trial in the next six months. "We know WeChat is the direction of the future, more attention, but the height is not very high." When it comes to business attempts in the first half of 2013, Huang Meng recalled.

If the initial attempt is only a small test chopper, then the next visit to a business, then let Huangmudang business transformation determination.

In July 2013, under the guidance of then independent director Kim Donghyun, Huang Meng visited Infobank, Korea's largest information service provider, which landed on KOSDAQ in Korea in 2006.

Before the visit, Huang Meng was informed that the South Korean listed companies' annual revenue of SMS business was equivalent to about RMB 4 billion yuan, so they tried to estimate the future development path and scale of dot-travelers by visiting.

However, the data from the visit surprised Huangmeng - Infobank's gross margins are close to zero as the SMS market moves towards the late maturity or even the recession.

Coincidentally, returned to the hotel's Huang Meng opened the "Financial Times", an article on the front page is about Asian instant messaging applications on the European and American Internet companies inspired and impact.

"Before we visited, we felt there was still a lot of growth in the SP business. Although mobile social marketing is the way forward, it is not particularly eager to do this. However, after the visit, we decided to turn to this social mobile marketing." That day, Huang Meng determined to transition mobile social marketing.

As a result, Little Dot formally shifted its business focus from mobile messaging services based on SMS and MMS applications to the development of tools in the mobile social area, and introduced enterprise mobility such as WeChat, Weibo and YiXin as the new mobile social tools Social marketing software, began to promote sales.

"Our corporate SMS business is wholesale and retail with a gross profit margin of about 70%; the cost of mobile social marketing business is fixed, so in the case of unlimited customers, gross profit will be infinite." Huang Meng said the launch of mobile The initial social marketing business, the business gross profit margin is higher than the SMS business.

The main tool development

There are many participants in mobile social marketing, and the starting point for dot-com is the development of mobile social tools.

As a tool developer, Dot's main business is to provide enterprise users with a series of standardized online software, client software, embedded software and server-side software to help enterprises better manage their own WeChat, Weibo or other social Software accounts, so that the traditional marketing activities to migrate to mobile social tools.

In order to adapt to the marketing of different industries, dot-com introduced nearly 30 sets of industry templates, each industry template has dozens of modules.

Little Dot currently has more than 500 dealers across all provinces except Tibet. "These few months, is increasing at a rate of more than 100 per month." Huang Meng introduced in an interview with this reporter, as of April this year, dot-com has hundreds of thousands of mobile social marketing business paid users.

Little bit of customer income mainly from product users to collect annual fee, the annual fee prices from a few thousand dollars to tens of thousands of dollars.

"Our logic starting point is the consumer time on the phone, WeChat, Weibo, or Yi Xin. We find this logic, the product can be used in WeChat, can also be used in Weibo, Yi Xin. "Huang Meng said.

Little bit off in the 2013 Annual Report said that the company's main strategic focus in 2014 is to consolidate the original SMS, MMS applications based mobile information services business at the same time, seize the opportunity of the rapid spread of mobile Internet, rapid promotion of the company's business Mobile social marketing software, to seize the market.

For dot-on customers, dot-com can easily migrate to the current mobile social marketing business with the technical capabilities and dealer system of their SP business, despite the rapid business transformation.

Transfer plate to proceed

The new board from the beginning of the introduction of access to market attention.

In August 2012, the pilot of the New Third Board was expanded from Zhongguancun to Shanghai Zhangjiang Hi-tech Industrial Development Zone, East Lake New Technology Industrial Development Zone and Tianjin Binhai Hi-tech Zone. Four months later, on December 18, Littlegoing became one of the first five new-for-three-listed companies in Shanghai and the first in the mobile social marketing industry to land in the capital market.

For most companies, landing the new board in addition to expanding their visibility, equity incentives to achieve business talent, but also get more credit support from the banks and government departments, and thus get the real money support. To little customers, for example, after the listing of the new board, the company quickly won the bank 15 million yuan credit.

After landing the new board, dozens of venture capital agencies take the initiative to visit.

On July 10, a little bit of customer announcement said that it intends to Shanghai Ai Yun Venture Capital Management Co., Ltd. ("Ai Yun Venture"), Shanghai Zhang Jiang Hao into Venture Capital Co., Ltd. ("Zhang Jiang Hao Cheng") to 10 yuan per share price orientation 250 million shares issued shares, the total amount of 25 million yuan.

Data show that Ai Yun Venture Capital is Shanghai Venture Capital Fund's first cooperation agencies; Zhang Jiang Hao Cheng Zhangjiang Hi-Tech wholly-owned subsidiary.

Huang Meng said the fixed-increase is completed, Ai Yun Fund's share of 7.9%, Zhang Jiang Hao into the Fund's stake was 5.28%.

The introduction of one of the original intention of state-owned institutions, is to pave the way for the transfer board.

"We want to go up to the new board first, and then make the company bigger, and then think of a solution." Huang Meng mentioned.

Little bit off in 2013 earnings report, the company's revenue in 2013 was 6806.90 million yuan, an increase of 93.47% over the previous year; total profit of 10.6181 million yuan, net profit of 911.10 million yuan, respectively, an increase of 102.73% over the previous year and 105.59% .

According to the "Initial public offering of shares and management on the GEM (draft)" promulgated by the CSRC in March 2014, the Company intends to change the profit-making conditions of GEM listed companies into: "Continuous profitability in the recent two years and the recent two years Total net profit of not less than 10 million yuan; or profit in the recent year, the latest year operating income of not less than 50 million yuan.

This means that dot-com revenue and profits are already in line with the GEM company's standards.

The same as the new three-board companies in the United States Shenglan Bin said in a previous share: "The new board is primary, GEM is secondary. In the new board you can not make a fortune, but you can grow as you lay the foundation for high school "

A little bit off, are walking in this "school" on the road.

Over the five years, dot-com has grown from a small team of less than 10 to more than 200 today. The company has 22 intellectual property and 37 technical reserves, working with telecom operators in over 200 countries and regions.

"WeChat is an outlet for us, and through our six or seven years of hard work, we have trained our team and are well prepared in terms of technology, operation, sales and capital. With the opportunity to grasp, the probability of success A little higher. "

Huang Meng said that mobile social marketing is in its infancy, after the staking in 2013, the country a large number of WeChat marketing needs of companies will also continue to use this tool, and this is the opportunity for a little bit off . (Editor Lin Kun)